Opini.id is a video media platform focused on improvement, betterment and progress. It reaches over 1 million people per day and has over 500,000 followers across social media. The platform produces over 300 stories per month in both short and long video formats covering topics like news, social issues, culture and more. It aims to provide knowledge to its primarily millennial and Gen Z audience in an engaging and critical manner.

2. Opini.id is a video content media for people who has concernfor
improvement, betterment and progress of their surrounding.

3. 15Mio 35Mio
1.1 mio MAU
12 mio Pageviews/Mo
503,895 Followers
1,2 mio Reach/Day
500K Views/Day
195,692 Followers
25K Reach/Day
1Mio Views/Month
95K Followers 31,704 Subscriber

4. • Millennial & GenerationZ
20-30yo : 54,5%
15-19yo : 23,3%
• Urban
• Bachelor Candidate & Degree
• Male – Female [70:30]
Knowledge Seeker
Dynamic Open Minded
Critical Opiniated

6. artikel video
audio

8. More than 300 stories every
month

10. Short format
video
Long format
video

11. Short
format

12. https://opini.id/video/109724/pengen-dicalonin-banget-
nih
https://opini.id/video/108251/lahirnya-anak-
pahlawan
https://opini.id/video/109962/pm-belanda-ngepel-
lantai

13. https://opini.id/video/109914/orangutan-lawan-
buldozer
https://opini.id/video/111329/kapal-selam-mini-buat-evakuasi https://opini.id/video/109827/tayangan-ramadan-tapi-gak-
mutu

14. https://opini.id/video/109143/patung-gwk-hampir-
jadi
https://opini.id/video/109340/gimana-cara-astronot-
solat

15. Kartu Jakarta Jomblo
786K Views
7.8K Reactions
12.5K Shares
Reaction video

17. Almost every week a new hoax comes up in the society.
HoaxSaber clarify any hoax with fact.
Until now, we already clarify more than 50 hoaxes
for the last 1 year.
https://opini.id/program/1301/hoax-
saber

18. Fb: 845K Views | 870K Reach

19. Good story
from good people
https://opini.id/program/552/streetwalker

21. Questioning the society behaviour
through series of photo
1.6Mio Views | 3.6K Shares
https://opini.id/program/5455/pictopia

22. Questioning the society
with series of photo
929K Views | 2,27 Mio Reach | 17K Shares 60K Views

23. You know how rich Indonesia is, when
there are still so many undiscovered
places, cultures and etc.
https://opini.id/program/1596/kita-
kaya

24. Exagerating a daily life littleproblem.
Fb: 551K Views | 12K Reactions |. 4.1K Shares
https://opini.id/program/5442/loh-kok

25. Fb: 94K Views | 762 Reactions | 638 Shares
https://opini.id/program/554/obrolan-
kulkas

26. Long
format

27. 502K Views | 12K Reactions | 10K Shares
Criticizing the politician'slogic
https://opini.id/program/5441/mr-
ngehek

28. Criticizing the Indonesian’s logic
Fb: 158K Views | 3.2K Reactions | 3.2K Shares
Yt: 72K Views | 157 Comments

29. warungopini
Where the society meet
the policy/decision maker
Yt: 17.5K Views
https://opini.id/program/5441/mr-
ngehek

30. Fvckta is where we bring up
the fucked up fact around the society
and challenge how we can find a new
solution and change the behaviour.
https://opini.id/program/3840/fvckta

34. Ramadhan 2018 #kenalinafsu #kendalinafsu
Series of Content
Supported with Different Programs
Thematic campaign across different program can be on solution to amplify
a big message to our audience. Through different format and program your
message can be delivered constanly to the targetaudience.

35. 14K Views | 54K Reach
Mini Documenter
3.6K Views | 19K Reach
#PerempuanPapua

36. Hari Anak Nasional 2017
Special Occasion Content
113K Views
916 Reactions
1.4K Shares

37. WARISAN PERSATUAN
173K Views | 4.9K Shares | 7.6K Reactions
HARI PANCASILA
PUASAKAH KAMU?
86K Views | 1.1K Shares | 971 Reactions
BULAN RAMADHAN 2017

39. 377K Views | 7.3K Reactions | 2.2K Shares
114K Views | 1.1K Reactions|
778 Shares
375K Views | 3.4K Reactions | 1.8KShares
3.3Mio Views | 50K Reactions |
70.1K Shares
432K Views | 5.8K Reactions | 1.8KShares
Trigger Inspire
A bunch of content can be one
solution to spread a topic among
our audience. Through different
stages of phase with different
objective, a content or topic can
be organically spreaded among
our audience and the message
can be delivered clearly to the
target.
x

40. Brief:
Simpati with it’s #bersimpati campaign, want to urges Indonesian
to be more care with others, especially in the fasting month.
Opini.id Fp:
209K Views
1.1K Shares
2.9K Reactions
Simpati Fp:
1.1Mio Views
3.2K Shares
162K Reactions
x

41. Brief:
How Jakarta Fashion Week after 10 yeara, change the fashion
industry in Indonesia.
x

42. Brief:
To inspire audience to
conquer their challenge
x

43. x

44. Brief:
To show how we fight
together for our nation.
245K Views
1.5K Reactions
470 Shares
x

45. OPINI.ID x KANTOR STAF PRESIDEN
Branded Content
Brief:
Spread message to communitiesto
consume more fish in daily life.
1.4M Views
38.2K Shares
8.1K Reactions

46. Branded Content
OPINI.ID x BCA OPINI.ID x KEMENPAR
Brief: Brief:
Inspire audience to join and give donation at Expose cultural destination inIndonesia.
#BukuUntukIndonesia movement
170K Views | 1.3K Shares | 6.2K Reactions 92K Views | 1.2K Shares | 1.3K Reactions
Let’s
discuss!