Electronic Arts Company Presentation - EECS 441

1. Rishi Devangam (devangar)

2. Problem People want to play popular
games on their phones,
computers, and consoles

3. Products
● FIFA
● Madden NFL
● Battlefield
● Need for Speed
● The Sims
● Mass Effect
● Star Wars
● Tetris

4. Persona - Brandon
❏ 14 year old just starting high
school
❏ Casual gamer
❏ Owns Xbox One S / Xbox 360
❏ Loves sports and FPS games
❏ Wants to play with his high school
friends
❏ Wants a variety of games to play

5. Financials - Net Income

6. Business Model
- Products (45% of revenue)
- FIFA
- Madden NFL
- Battlefield
- Services (55% of revenue)
- Microtransactions
- Subscriptions
- EA Access
- Origin Access
Premier

7. Timeline
1982
EA is founded by Trip
Hawkins, a former
Apple employee
1988
EA releases first
Madden Football
game
1997
EA acquires Maxis,
the company that
developed SimCity
2005
EA acquires JAMDAT
Mobile and makes
deal with ESPN
2011
EA launches Origin,
an online service to
sell downloadable
games directly to
consumers
2019
EA releases APEX
Legends, which
reaches 25 million
players within a week
1983
EA releases first
games in Worms and
Doctor J and Larry
Bird Go One on One

8. Worst Company in America...TWICE IN A ROW!

9. Micro WHAT?

10. Leadership

11. Secret Sauce
● Digital games
● Subscriptions
● Deals
● Franchises

12. Competition
EA Activision
Blizzard
Take-Two
Interactive
Ubisoft
Mobile Games
Digital Games
Annual
Releases
Aggressive
Acquisitions

13. What’s Hot?

14. Prediction: Success
● Acquisitions
● Established Franchises
● Subscriptions

15. References
- https://finance.yahoo.com/quote/EA/financials/
- https://www.forbes.com/sites/greatspeculations/2018/07/05/what-are-electronic-arts-key-sources-of-revenue/#db
2d98cfe1f1
- https://en.wikipedia.org/wiki/List_of_acquisitions_by_Electronic_Arts
- https://en.wikipedia.org/wiki/Electronic_Arts#EA_Worldwide_Studios
- https://www.ea.com/ea-access
- https://techcrunch.com/2018/07/31/ea-launches-premium-subscription-with-latest-battlefield-and-fifa/
- https://dashboards.trefis.com/no-login-required/uGi6xXmA?fromforbesandarticle=what-are-electronic-arts-key-s
ources-of-revenue
- https://en.wikipedia.org/wiki/List_of_Electronic_Arts_games
- http://www.gamasutra.com/view/feature/1711/we_see_farther__a_history_of_.php
- https://vgsales.fandom.com/wiki/Electronic_Arts
- https://www.ea.com/en-gb/executives