1) Communities centered around location are gaining popularity as large social media platforms face issues with fake accounts, privacy, and monopolistic practices.
2) A new type of community formed around shared interests, preferences, and purposes without boundaries is emerging online but lacks real-world interaction.
3) Community commerce allows brands to engage local customers at low cost while building stickiness and telling their story in a simple, customized way tailored to the community.
1. Why World is moving towards community commerce?
Facts N Figures you can’t afford to miss !
1. 5 Communities with over 1 Billion members each are FB, Youtube, Instagram, Whatsapp and Wechat
are struggling with fake id , fake news , privacy issues and monopoly abuse
2. Out of 7.6 Billion people in the world , 5.1 Billion are unique mobile users and 3.2 billion are using
mobile for social media access
3. 4.3 Billion people have internet access to connect with the world
4. A New society in the form of cluster of communities ( Groups ) are formed quickly to match the taste,
preferences, purpose , behavior and it has no “Boundary”
5. These virtual communities are unable to deliver fun and money because they never meet or break
bread together, Thus Community with location advantage are gaining ground
6. Linkedin Local , local circle , meetups , Bizstreet are popular but still in early stage
7. People in Age Group of 25-34 are ready to experiment with community commerce, thus giving
community commerce a longer period to generate “Life Time Value”
8. Subscription commerce or Client ID focus is driving Amazon , Google, Apple, Alibaba to launch new
methods to blend service, content and Gamification in their “Retention & Profit “ Strategy
9. 1.3 Billion Indian population has registered 21% growth in Mobile Social media users with 2.9 Mn
10. Adult Indians are using Devices to consume content ( 88% Mobile (any type) , 40% smart phone, 5%
Tab , 4% device to stream content on TV , 2% smart watch )
5 Advantages of launching your Brand or Services through Community ?
1. Target Engagement – Don’t waste your Bullets
2. Tell your Story loud and customized
3. Low cost of user acquisition
4. More Stickiness
5. Simple with less Jargon – Birds of same feather flock together
Our Creative teams will help you build a “Diamond Strategy” to use your Social engines, website and
BizStreet Community to create a strong Brand Presence felt by your relevant prospects and not
spreading your important campaigns going public for your competition to “out-execute” you soon. At the
end “outcome” matters and BizStreet Community Commerce will save your energies and resources to
make your customer happiness graph goes up.
We work on Simple ideas that Drives 10X Growth and anything complex do not survive for long.
Think Business. Think Bizstreet
www.bizstreet.biz