augmented reality is one of the emerging technologies. Its highest use is observed in gaming. Other than that, augmented reality is also used in other fields such as medicine and military applications.
2. 2
Introduction
The augmented reality is the enhanced version of reality to obtain an augmented view of the
real-world. It involves extensive use of the computer for superimposing the computer generated
images, touch and sound to alter the real-world views. Therefore, the perception of the reality
enhances.
Augmented reality is different than virtual reality. In the case of virtual reality, only virtual
elements exist. On the contrary, augmented reality integrates natural and the virtual elements.
The augmented reality has a number of applications. However, the use of augmented reality in
gaming is one of the most common applications of this new technology. The augmented reality is
implemented in even the simplest games such as the virtual checkers which can be played on the
table surface.
The highly advanced augmented reality games create a new environment from the user
surroundings. They embed the in-game characters in the real environment. For instance, the
augmented reality characters can climb the sofas. Creating the environment for the augmented
reality is highly challenging tasks. It is done in real-time basis. As the user explores the new
areas, the environment also changes.
3. 3
Use of Augmented Reality in Gaming and other verticals
Figure 1: Use of Augmented reality in different applications
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% use of Augmented Reality
% use of Augmented Reality
4. 4
Share of spending on augmented reality games and other applications in 2018
Figure 2: Share of spending on augmented reality games and other applications in 2018
Global Revenue from the Augmented Reality Market
15.6
6.6 5.1 3.1 2.9
66.6
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% Share of spending on Augmented Reality
Games
% Share of spending on
Augmented Reality Games
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18000
2016 2017 2018 2019 2020 2021 2022
Expenditure (in million USD)
Expenditure (in USD)
5. 5
Figure 3: Expected global revenue from the Augmented Reality market
Conclusion
Discussion indicates that use of the augmented reality is the highest in case of gaming. The
expenditure on this technology is also increasing. The research also indicates that the gaming
organizations can be highly profitable by using augmented reality.