What is Augmented Reality?
• Augmented reality (AR) is a field of computer
research which deals with the combination of
real-world and computer-generated data.
AR systems have the following three
Combines real and virtual objects in
a real environment
Is interactive in real-time
Registers (aligns) real and virtual
objects with each other.
Augmented vs. Virtual Reality
• Closer to the real world. It add
graphics, sounds & smell to the
natural world, as it exists.
• The user can interact with the
real world, and at the same time
can see, both the real and
virtual world co-existing.
• User is not cut off from the
• Creates immersive, computer
generated environments which
replaces real world
present a view that is under the
complete control of the
• Virtual reality serves for at
totally immersive environment .
• The user is completely
immersed in an artificial world
and cut off from real world.
Components that make an AR system works
There are two basic types of HMDS:
Just as monitor allow us to see text and graphics
generated by computers, head-mounted displays (HMDs)
will enable us to view graphics and text created by
Video See Through Displays
They block out the wearer's surrounding environment, using small video
cameras attached to the outside of the goggles to capture images. On the
inside of the display, the video image is played in real-time and the
graphics are superimposed on the video. One problem with the use of
video cameras is that there is more lag, meaning that there is a delay in
image-adjustment when the viewer moves his or her head.
Optical See Through Display
Optical see through is not fully realized yet.It is
supposed to consist of ordinary looking pair of
glasses that will have light source on the side to
project images onto the retina.
This is how AR works.
Objects in it
Augmented Reality Application
Marketing And sales
Navigation & Information
Marketing & Sales
Tissot Watch Simulator
MINI CabrioSimulator by
LEGO Box Simulation by
Digital Cosmetic Mirror
AR Jewellery Shopping
by Boutique Accessoires
Virtual Dressing Room
Entertainment & Games
AR Games for 3DS
AR Invaders by Soulbit7
Navigation & Information
LAYAR Vision by Layar
Wikitude by Wikitude GmbH
Spyglass AR Kompass by Happy Magenta
Automotive, Medical & Military
AR in surgery by TU Munich
AR in car assembly by
Medical AR Training by AR
AR architecture by Armes
Start using Augmented reality right
Android: Go to Android Marketplace, search and
download "Barcode Scanner"
Blackberry: Go to App World, search and download
"Scanlife Barcode Reader"
iPhone: Go to Apps Store, search
"QR Code Reader"
Augmented Reality :
• no longer only a Si-Fi technology
• Capabilities of AR are becoming increasingly apparent
Advertising/marketing medium for companies
According to ABI(US Research Firm):
•Revenues from AR field expected to double annually
•AR estimated to be a $350,000,000 industry by 2014
Industries most widely using AR tech for advertising and marketing purpose
• consumer Goods
By allowing users to enhance reality with digital information
..AR technology appears to be an emerging technology with the
potential to revolutionize the way many things are done
..in business and in life.
Future of AR
Next generation of smart phones will be able to handle
augmented reality to a much greater extent due to improved
batteries, compasses, graphics chips and processors.
The mobility of the smart phone and the location based
services make AR a very popular investment.
The line between virtual and physical begins to blur as
augmented technology grows
Greater access to information based on AR will mean greater
awareness of surrounding
Desire for increased AR technology in the field of medicine, as
well as other fields.