1. PIETARI KORHONENProduct Manager Native
Advertising, Sanoma Media
Helsingin Sanomat:
Native Ad Campaign
with Infrographics
& Big Data

2. Native Advertising Case IF
WinningBy Using Our Core Competences
Pietari Korhonen

3. Sanoma is the market leader in
every media group
For the first time, Nelonen Media TV became
the market leader in 25–44 year olds
Sanoma is digitally
stronger than ever
97%
We reach almost
every Finn,
every week
DESKTOP
MOBILE
VIDEO
Nelonen Media
Radio is the
market leader in
under 55 year
olds
7/10 top 10
are Sanoma
magazines and
newspapers
Nelonen Media MTV (competitor)
35,9%37,3%

4. Newspaper in
Finland
Reach in Finland16 %
43 % Reach in Greater
Helsinki area
Genuinely multichannelled media – read where ever,
when ever and with which ever device
49 %
14 %
37 %
1,6 million
weekly digital
users

6. 3,6 million
customers in Nordic and
Baltic countries
Leading property
and casualty
insurance
company
Endless
data of
accidents
Case
We utilized data journalism
to turn excel sheets into
interesting content…

8. Better
results on
ad metrics
Case
results
Engagement
Great
response
from our
readers
Praise from the advertiser
and +20% increase in
native ad investment
Time spent

10. Thank you
Pietari Korhonen
@PietariK
pietari.korhonen@sanoma.com