Offering a money back guarantee makes your target customers not afraid on buying from you. Of course, every time they\'ll spend money, they want to get assure of the worth they are buying.

1. Offer A Money Back Guarantee
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Offer A Money Back Guarantee
quot;If it is hard to find a customer, it is much harder to have them as a client
once you have found themquot;
This is my philosophy regarding my own business. I had an offline company that sold
tangible products. When selling offline you can do promotional campaigns but still find
it difficult to convert into sales.
What the majority of offline companies do is that they offer warrantee's for
every product which a customer buys. Normally, 6 months or up to 1 year is given
as a warrantee's for their product just to re-assure people that what they are selling is a
quality item. In fact some car companies even give 3 -5 year warranties!
That warranty serves as a proof that the money spent by the customer is
worth the product they bought. If the product they bought is defective, the
customer has the right to bring it back and exchange it for a another product.
On the internet there is no such thing as a warranty. Products online are not gauged by
their performance because most of them are info products, meaning that as such they
can't be quot;defectivequot; in the traditional sense.
Here is where the MONEY BACK GUARANTEE comes in. Since the majority of
products are info based products, like ebooks it is highly unlikely that the product can
be defective therefore internet marketers offer money back guarantees whenever a
certain customer is not satisfied with the product they bought.
Certain companies who process credit card payments for a marketer, such as
clickbank require that you offer an unconditional 8 week money back guarantee.
In fact, even the internet marketing pro's can create a million dollar salespages even
when the product value is very small. As a pro, you can even use flowery words just to
entice your market to buy.
In order to prove to your client that what you offer is something of value
offer them a money back guarantee. Research has shown that the longer the
guarantee period the better - if you only offer a 7 day money back guarantee, you will
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(C) Richard Butler www.richardbutlerthesuccesscoach.com

2. Offer A Money Back Guarantee
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find that more people will examine your product closely and then ask for a refund,
however if you offer a guarantee of a month or longer, it's been shown that most people
don't perhaps check the product or they usually say there's no pressure for me to look
at the product just yet - then the month is over and they are out of the guarantee
period. the longer the guarantee period the less refunds you will get.
In fact if you don't offer a guarantee you may get less sales.
It is important to note you will come across customers who will ask for their money back
even though they are satisfied. These are the ones who are fooling some marketers. Do
not focus on them, there are only a few of them around.
Do not be afraid to offer a money back guarantee if the product or service
is as good as you say it is then you will have no fear of offering the
customer their money back if they are not satisfied.
Richard Butler is a business life consultant who helps people set up and
market their websites.
He runs two successful websites:
http://www.ebits.ie
http://www.richardbutler.ie
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(C) Richard Butler www.richardbutlerthesuccesscoach.com