January 25th 2012 Sevierville TN. Chamber of Commerce presentation. Sevierville is a Tourism based economy located in the foothills of the Great Smoky Mountains TN. This presentation is a basic overview for the set up of a BASIC Social Media Plan of Action. It designed to help bridge the gap between conventional thought process regarding sales, through the adaptation of technology.

1. What is the name of the Game?

2. Get Business & Keep Business
Hunters – have often
used Hounds to assist
in the capture of
their prize.
If - you were a
hunter what would
your prize be?
Increased Traffic is your PRIZE !

3. • Social Media or the Hound’s job is to provide
a vast array of communication methods
where captivating content can be provided to
any number of viewers or followers.
• The captivating content in turn entices
followers to continue their journey. It
leads them where you want them to go,
it...

4. • The Website or HUNTER’S job is to
provide a platform to host content “Who
you are & what’s your Product or
Service.”
• The Website content presents unique
calls to action. The job of a call to
action, is to….

5. Internet Marketing Plan of Action

6. Blog
• I suggest Wordpress.org
Hosted on the same
server as your
existing web site.

7. What is a Blog? - Do you Blog?
Todays Blogs look just like websites. The
advantage of a BLOG (Web-Log) over a
static website, is that it allows the
opportunity to speak to & with visitors.

8. What do you do with a Blog?
•Produce – your own content,
Video to PDF white page
documents.
•Commentator - communicator /
the voice of your product.
•Gather –valuable online book
marks and comments about your
product.
•Join- other social networks and
groups, open conversations.
•Observe-other social media
superstars watch what they do.

9. Social Media

10. Facebook -
Facebook- (Best Practice)
Use it for online branding; Facebooks strength lies in it’s
ability to convey passion & elicit emotion. Leverage your
contact’s friends list. “Share the Love” well-planned
commentary can excite peripheral clientele as never
before.
 Make your Fan’s Friends - Your NEW Fans
Be who you are, be transparent… people fall in love with
people, not companies & great soulless creatures.

11. WHY GO SOCIAL?

12. Facebook-Facts
oReceives More Traffic than Google Each Day.
o500 Million Active Users, 50% Log in Each Day.
o69% of Users are Fans of multiple Business Page
o46 Years of YouTube Video are Viewed Each Day.
oWomen are Likely to Visit Multiple Times per Day.

13. Twitter-Facts
o280 Million Registered Users
o460,000 New Accounts Created per Day
o1 Billion Tweets per Week
o182% Increase in Twitter Mobile Users in One Year
o75% of Twitter Traffic Comes from Other
Collaborating Social Networks
o400 Tweets per Minute Contain a YouTube Link

14. YouTube-Facts
o490 Million Unique Users Worldwide per Month
with 92 Billion Page Views.
oRegular Visitors Spend 15-25 minutes per day.
oAuto Tweets result in approximately 6 new sessions.
oVideo Consumption Across Social Networks Equals
46.2 Years per day.

15. TripAdvisor-Facts
o50 Million Monthly Visitors from 18 Travel Brands
oHosts 6 Million Candid Photos
oProperties with More Than 20 Photos Get 150%
More Engagement.
oVast Majority of Traveler Comments are Positive
o65% of People Surveyed State a Management
Response would Sway Travel Decisions

16. How Valuable - I$- TripAdvisor
TripAdvisor - Business Listing Analysis
http://blog.miraiespana.com/tripadvisor-business-listing-analysis/

17. TripAdvisor = Reputation Management
If a social media platform is not bringing in
business but still carries weight and has value,
(Tactic) - utilize it as a tool.
Remember- 65% of People Surveyed Stated
“A management response would sway travel
decisions”
In the overall scheme, TripAdvisor provides
businesses with a great venue to show off their
public relations & customer service skills.

18. Listen to Your Customers
They are the best source for Keywords
• Keywords are search terms, terms of
description that a potential customer may use
to find you or your type of service.
• Where Do I use Keywords?
• E-mails-Blog Articles - Web Pages - Social
Media. … Anywhere that you create content.

19. Cross Promote Video & Photos
• Cross promote all
Videos on Blog- by
linking videos from
YouTube Channel to
Blog.
• Each time you produce
a new video or post
photos, send a
message to fans &
followers on Twitter,
Linked-In & Facebook.

20. 1,121 Views in Under 60 Days
Click to EXPERIENCE White Water Rafting
2:56 of Fun & Excitement - Rafting in the Smokies.com
LEAD -Them Where YOU WANT Them To Go!

21. Social Media Goal Setting
2011 Actual Facebook -Likes Insert Present # of Likes
2012 Goal Facebook -Likes Insert Goal #
2011 Actual YouTube Views Insert Present # of Videos viewed
2012 Goal YouTube Views Insert Goal #
2011 Actual Tweets & Followers Insert Present # of T & F
2012 Goal Tweets & Followers Insert Goal #
2011 Actual Blog Followers Insert Present # of Blog Followers
2012 Goal Blog Followers Insert Goal #
2011 Actual E-News Subscribers Insert Present # of Subscribers
2012 Goal E-News Subscribers Insert Goal #

22. Let’s Get Analytical
Richism- “Analytics are your Web/Social
P&L Statement”
• Be sure that your company is using some
kind of analytics program on both its web
site and its blog. I.e. Google Analytics,
Webstats, Urchin.
• Get used to measuring traffic, know what
information generates the greatest traffic.
(Feed the visitor more of what they like, keep engaging the visitors.)

23. Web Analytics are your Online
P&L - Statement

24. Thank You for Your Time
rich@therichestweb.com
(865) 242-1700
Download this presentation at
http://therichestweb.com/downloads
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