MA 20 USP v88 Group 1

1. Women’s Healthcare and Skin Center by FUMC Antipolo
SPECIALIZED INTIMATE CARE
FOR WOMEN
GROUP 1
Maria Rica A. Baltazar
Jose Ravelo Bartolome
Aileen Delos Santos-Garcia
Geraldine Siena Mariano
Revive. Restore. Reclaim
Ateneo Graduate School of Business
V88 Marketing Management

2. OUTLINE:
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
SPECIALIZED INTIMATE CARE FOR
WOMEN

3. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
SPECIALIZED INTIMATE CARE FOR
WOMEN

4. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
SPECIALIZED INTIMATE CARE FOR
WOMEN

5. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN

6. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the market in the last 12 months?

7. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the market in the last 12 months?
6. Strategies to survive and remain competitive

8. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the market in the last 12 months?
6. Strategies to survive and remain competitive

9. 1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?

10. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the market in the last 12 months?
6. Strategies to survive and remain competitive

11. 2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its UNIQUE SELLING PROPOSITION?
Comprehensive, highly specialized
and technology-driven women’s
healthcare focusing on Aesthetic
and Functional Gynecology
• Other services: Gyne Oncology, High Risk
Pregnancy, Reproductive Endocrinology
and Skin Care
• Main differentiation - “MONALISA PLUS”

12. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the market in the last 12 months?
6. Strategies to survive and remain competitive

13. 3. Who is the PRIMARY TARGET MARKET?

14. 3. Who is the PRIMARY TARGET MARKET?
Identify the demand, needs and wants of the customers
REVIVE restore reclaim
Psychological
and Sexual
Dysfunction
Vaginal
Relaxation
Syndrome
Post-radiation tx
for gynecologic
cancers; GSM
(Vaginal atrophy,
Urinary
Incontinence

15. 3. Who is the PRIMARY TARGET MARKET?
Identify the demand, needs and wants of the customers
REVIVE
restore
reclaim
Psychological
and Sexual
Dysfunction
Vaginal
Relaxation
Syndrome
Post-radiation tx
for gynecologic
cancers; GSM
(Vaginal atrophy,
Urinary
Incontinence

16. 3. Who is the PRIMARY TARGET MARKET?
Identify the demand, needs and wants of the customers
NEEDS:
• Technology and equipment
(Monalisa Plus)
• Expertise
• Facility (One-stop Shop)

17. 3. Who is the PRIMARY TARGET MARKET?
Identify the demand, needs and wants of the customers
wants:
• Availability and proximity
of facility
• Comprehensive and one-stop
• Ease of availing service
• Competitive pricing
• Services in hospital setting

18. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the market in the last 12 months?
6. Strategies to survive and remain competitive

19. 4. What are the COMPETITORS’ USP?
Competition of the services that the Women’s Healthcare
and Skin Center can be viewed into two broad perspectives
• Similar health facilities offering tradition OB-GYN
services (hospitals and lying-in
- basic OB-Gyne care, lower price,
longer engagement of doctors
• Stand-alone aesthetic centers
- skin rejuvenation/maintenance, easy
access/availability, lower price

20. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITORS’ USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the USP in the last 12 months?
6. Strategies to survive and remain competitive

21. 5. What are the changes in the market in the last 12 months?
There is NOT much of a significant change in the market, especially in the
PTM of this particular service for the past 12 months.

22. 5. What are the changes in the market in the last 12 months?
There is NOT much of a significant change in the market, especially in the
PTM of this particular service for the past 12 months.
• Pandemic significantly changed and caused delay in..
a.completion of infrastructure
b.delivery of equipment
c. opening of the center

23. 5. What are the changes in the market in the last 12 months?
• Functional and aesthetic gynecology as well
as skin care are not priority services
There is NOT much of a significant change in the market, especially in the
PTM of this particular service for the past 12 months.
• Pandemic significantly changed and caused delay in..
a.completion of infrastructure
b.delivery of equipment
c. opening of the center

24. OUTLINE:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITOR’S USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the USP in the last 12 months?
6. Strategies to survive and remain competitive

25. 6. Strategies to survive and remain competitive
FUMC Women’s Healthcare and Skin Center is a start up
company and needs to make its presence felt and be competitive
in the market.
• Harness differentiation

26. 6. Strategies to survive and remain competitive
FUMC Women’s Healthcare and Skin Center is a start up
company and needs to make its presence felt and be competitive
in the market.
• Harness differentiation
• Highlight USP through marketing activities
- Posters in strategic locations
- Social Media campaigns
- Letters and brochures to nearby healthcare facilities
- Personalized engagement activities

27. 6. Strategies to survive and remain competitive
FUMC Women’s Healthcare and Skin Center is a start up
company and needs to make its presence felt and be competitive
in the market.
• Harness differentiation
• Highlight USP through marketing activities
- Posters in strategic locations
- Social Media campaigns
- Letters and brochures to nearby healthcare facilities
- Personalized engagement activities
• Effective and efficient costing and pricing

28. TESTIMONIALS

29. SUMMARY:
2. Description of its AESTHETIC AND FUNCTIONAL GYNECOLOGY as its
UNIQUE SELLING PROPOSITION?
1. What is Women’s Healthcare and Skin Center by FUMC Antipolo ?
3. Who is the PRIMARY TARGET MARKET?
4. What are the COMPETITOR’S USP?
SPECIALIZED INTIMATE CARE FOR
WOMEN
5. What are the changes in the USP in the last 12 months?
6. Strategies to survive and remain competitive

31. Women’s Healthcare and Skin Center by FUMC Antipolo
SPECIALIZED INTIMATE CARE
FOR WOMEN
GROUP 1
Maria Rica A. Baltazar
Jose Ravelo Bartolome
Aileen Delos Santos-Garcia
Geraldine Siena Mariano
Revive. Restore. Reclaim
Ateneo Graduate School of Business
V88 Marketing Management