Media treatment for a personalized commercial for a brand. This commercial is based on the brand DOLLS KILL.

1. Rhiannon Hill

5. Dolls Kill
Stands for self expression,
individuality, “Exist to
empower you to unleash
your inner IDGAF”.
Committed to correcting
and empowering their
company values and
inclusivity. This is
accomplished by
understanding and
correcting mistakes to build
a better representation of
the brand and its growth.

6. Demographics:
Caucasian Women,
age 20-25 years
old, Instagram
socialites, an
average income of
about $30,000-
$50,000 annually.
Geographics:
United States,
United Kingdom, &
Europe.
Psychographics:
Alternative lifestyle and
aesthetic, this target most likely
have shopped at Hot Topic,
enjoy horror movies with
vampires, werewolves, raves,
hippies, & Lolita fashions. Most
likely artistic and fashionable.

7. Brands Company Personality
• Alternative
• Defiant
• Value/ Affordable
• Ecofriendly
• Unique
• Exclusive
What the Brand is not

8. Background
#FFFFFF
Primary
#0B0C09

9. Sub-Heading: Arial
Narrow Bold for the Menu
and Title Fonts (30 pt.)
Body Text: Arial font
regular for the body and
(20 pt.)
Heading: The Dolls Kill
font is either Wild Strokes
or Beast Font in closest
relation. For this
Assignment Beast font
will be used. (174 pt.)

13. • The pandemic has taken an emotional and mental
challenge for everyone. This is an anthem to selfcare and
self expression. Dolls Kill is a way express and create your
reality.
• To be shown on TikTok and Instagram
•
“Create your own style and express yourself through
fashion.”
• Encouragement to create mental wellness with self love and
self expression.
• “ Create your reality with DOLLS KILL”

14. Sound Design
Electronic Punk
Loyalty Freak Music- ” Its good to be alive too “
Location
Home, Murrells Inlet, SC
Wardrobe
Black Faux leather skirt and cyber long sleeve t-shirt,
White fringe skirt and crop jacket with black top and black
knee-high goth boots,
Dolls kill button up with black top and pants.
Casting
Creative Director, Model, designer, Producer: Rhiannon Hill
Model #2 : “Dolls” the doll

15. The ideal is to highlight the brand that empowers self-expression in
the form of fashion.
Mental health has confronted us all amidst the pandemic in, so
delivering a fresh message that addresses mental health is
invaluable.
The Dolls Kill mission of unleashing the IDGAF attitude in us all, is
the anthem that needs to be sounded.
“Create Your Reality” is a commercial that is an honest reflection of
the internal contempt and visualizing a way in which to empower
and create your reality.
“DOLLS” the doll, looks at her reflection in the mirror as the wind
sweeps trash in front of her reflection. Her self-expression reads
contempt. The camera view starts from behind her slowly rotating
to sideview, transitioning from the mirror scene to a profile view of
“Dolls” holding a video game. The side profile transitions to an over
the shoulder view of the game title “Self-Defeat”. The game is now
in the console. Zooming out from a distorted television on-screen
display, “Dolls” laying on the floor looking up at the ceiling, where
her personal dark cloud hovers above her.
Attempting to entertain herself with self-defeat. She comes to the
realization that it just won’t work. As she cries the hovering dark
cloud begins to rain. Showered in her tears she closes her eyes to
awake to a vision, a dream. Opening her eyes to a new world, it is
an empty canvas that surrounds her. “Dolls” realizing she is now a
videogame avatar “Rhiannon”, she can change her look, from head
to toe, creating a range of styles that empowers her view of herself,
illuminating her with confidence. “Rhiannon” turns around with
each selection changing her appearance when facing forward. The
final outfit change transitions back to the reinvented “Dolls”
modeling a new outfit. “Dolls” is turning herself around literally,
figuratively, and fashionably.
The music by Soft & Furious “Falling into The Game” aides in
amplifying the emotion of darkness and dread to a powerful
character ready for battle. Perfectly interweaving the concept.
The “Doll” set, and clothes are all handcrafted. Dolls Kill
merchandise include skull comic button up, Cyber long sleeve shirt,
white button up top, and black knee-high boots, stylized with
handmade clothing. All handcrafted items are created by Astral
Gothic LLC, owned by Rhiannon Hill.
“Sometimes we lose sight of who we are in doubt, fear, and self-loathing, the time is now to
create and express embracing your power, you are that Bad ass here to shut it down and
start winning! Power up with Dolls Kill”

17. A/V SCRIPT
SHOT
#
AUDIO / TEXT VIDEO IMAGE
1
“Sometimes we lose sight of who we
are”
(Music Playing )
Mirror scene, “Dolls” looks at her reflection .
2
“losing ourselves in the chaos”
(Music Playing )
Dolls holds the game in her hand, ready to subdue herself in defeat.
3
(Music Playing )
Zooming out of a dysfunctional tv screen to “dolls” laying on the floor.
4
It’s time you know that Doll’s Kill
(Music Playing ) ”Dolls” begins to cry and the it begins to rain.
5
Own it, live it, & create your reality
(Music Playing )
“Dolls” realizes she is a video game avatar with a brand-new look.
6
(Music Playing)
The avatar transitions to various styles.
7 ”It’s not a game anymore” “Dolls” turns herself around with confidence in her upgraded look" .
Title of Project: Name for your 30 second project Location: Home Indoors, Murrells Inlet, SC Date: Wednesday 06/16/2021

18. Location: home/ bathroom mirror scene
Props/Wardrobe: doll, mirror, dark cloud, counter-
top, red nightgown
Notes: Camera gradually turns from the back view to
the side view transitioning to next scene side profile.
Music/FX: by Soft & Furious “Falling into The
Game”
Shot: #1
Action: Create action movements by moving one
arm up and down as if yawning. Wind a paper pieces
fly by as the wind blows from direction of the light.
Camera Movement: Stationary rotating to side
profile
Dialogue: Sometimes we lose sight of who we are”
(Music Playing )
Shot Size: PANNING, MS
“Create Your Real”
Light is
creating a
shadow ,
sideview
Camera turns
from back to
sideview

19. Shot: #2
Action: ”Dolls” looks at game with over the shoulder view
focusing on the game title before transition with cross
dissolve to dysfunctional TV.
Camera Movement: Tripod – Static then zoom onto
game.
Dialogue: “losing ourselves in the chaos”
(Music Playing )
Shot Size: POV, MS, to CU
Location: home/ living room set
Props/Wardrobe: doll, tv, game, game console, living
room set , dark
Notes: Starts from side profile in transition from the side
angle of previous scene. Then zoom in over the shoulder
CU to see the game she is trying to play.
Music/FX: Soft & Furious “Falling into The Game”
“Create Your Real”

20. Shot: #3
Action: None/ the zoom out depicts
“dolls” on the floor noticeably disgruntled.
Camera Movement: Zooming out from
the dysfuncitional TV screen Close up
(Stationary,standard ) to WS. Dissolving
into next scene
Dialogue: (Music Playing )
Shot Size: CU to WS
Location: home/ mirror scene
Props/Wardrobe: doll, tv, game, game
console
Notes: The scene starts with a closeup
(CU) of the tv screen (showing that it
isn’t working) zooming out to a WS of
the doll laying on the floor upset.
Music/FX: Soft & Furious “Falling into
The Game”
“ Create Your Reality ”

21. Shot: #5
Action: In self defeat she closes her eyes
crying while the rain beats on her face
drifting into “the game world“.
Camera Movement: Camera goes from
MS to closeup into a J-shot
transitioning(fade to black) to human
“Rhiannon” , (CU) Opening her eyes in “the
game world” zooming out to mid shot (MS)
Dialogue: It’s time you know that Dolls Kill
Shot Size: MS / CU / J- shot
Location: Living room, Murrells Inlet, SC
Props/Wardrobe: Doll, water(Rain),
living room set
Notes: stop motion/ animated sequence
Music/FX: Soft & Furious “Falling into
The Game”
“Create Your Real”

22. Location: Home/ Murrells Inlet, SC, white room
Props/Wardrobe: Outfit #1- black gown with
DOLLS KILL boots, and black corset, wig
Notes: She opens your eyes as a human
(“Rhiannon”) looking around and then looking
down at clothes gesturing satisfaction pulling at
clothes.
Music/FX: Soft & Furious “Falling into The
Game”
Shot: #6
Action: You open your eyes as a human
(“Rhiannon”) looking around and then looking
down at clothes gesturing confused satisfaction
pulling at clothes.
Camera Movement: transition fade to black
(her eyes open) Close Up -Center zooming out
to MS .
Dialogue: Own it, live it, & create your reality
Shot Size: MS / MCU/CU
“Create Your Real”
Light is head on, directly in front casting shadow behind her.

23. Location: cyber world
Props/Wardrobe: all styles
Notes: Powering up, embraced confidence
Music/FX: Soft & Furious “Powerful Stasis”;
FX; makes it appear to be videogame character
creation. Transitioning on each turn. Once
subject has back turned the transition will start
while turning to the front .
Shot: #6
“Create Your Real”
Action: Each outfit the subject turns around
as if in video game. The last outfit will transition
to the doll with a dissolve effect.
Camera Movement: Tripod - Static
Dialogue: Music plays
Shot Size: LOW ANGLE, WS

24. Location: Living room, Doll set
Props/Wardrobe: ”Dolls”, black
dress, similar style to one of the
avatar outfits. Living room doll set.,
Notes: As the avatar turns around
from the final style “Dolls is shown
with a new style and confidence.
Music/FX: Soft & Furious “Falling into
The Game”
Shot: #7
“Create Your Reality”
Action: Static poses
Camera Movement: Positioned from
the bottom up. The camera rotates
around her as if turning around
Dialogue: ”It’s not a game anymore”
Shot Size: MCU, WS

26. Video Title: Create your reality
Video Description :“ Create Your Reality” is a commercial that is an
honest reflection of the internal contempt and visualizing a way in
which to empower and create your reality. Portfolio assignment.
Branding for companies with a 30-second spot. The brand showcased
for this assignment is Dolls Kill. By Rhiannon H.
Tags/Keywords: Dolls kill, portfolio, assignment, project, commercial,
fashion
Link: https://youtu.be/JqbB2aVvVmU

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