2. Agenda 1 hour
1. Purpose of the template
2. Overview of each step
3. Pages with each step
4. Tracking tools and results
measurement
3. Purpose of the National
Template
• Every LC has an alumni database
• Actual utilization of alumni is low
• Coordination for national events is difficult
• Need to measure results of alumni activities
4. Overview of each step
Some alumni prefer varying levels of
activity
STEPS to results
1. Prospect – collect information
2. Connect – identify potential at events
3. Engage –
Speakers, trainers, contacts, mentors, other
4. Leverage – TN
Takers, Donors, Partners, BOA
5.
6. Prospective page
• Can classify alumni according to their career
stages
• 0 years (out of AIESEC)
•4 years
•11 years
•21 years
• Specify Account managers for tracking
7.
8. Connected
• How alumni are connected
• attend events
•Do not attend events
•Why is this important?
• event attendance is a first major step to becoming
an active alumnus or alumna
• some alumni prefer to stay at this stage
• interaction at events develops knowledge for
prospects
