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Food For Thought… “No Social program can rival the business sector when it comes to creating jobs, wealth, and innovation that improve standards of living and social conditions over time. Any business that pursues its ends at the expense of society will find its success to be illusory and ultimately temporary” Michael Porter – H.B.R. – Strategy & Society, December 2006 “Businesses will often be far more effective than governments and nonprofits are at marketing activities that motivate customers to embrace products and services which create societal benefits, like healthier food or environmentally-friendly products.” Michael Porter & Mark Kramer – H.B.R. – Creating Shared Value January, February 2011 Maastricht School of Management Romania www.msmro.org

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John holm shared value

  • 1. Food For Thought… “No Social program can rival the business sector when it comes to creating jobs, wealth, and innovation that improve standards of living and social conditions over time. Any business that pursues its ends at the expense of society will find its success to be illusory and ultimately temporary” Michael Porter – H.B.R. – Strategy & Society, December 2006 “Businesses will often be far more effective than governments and nonprofits are at marketing activities that motivate customers to embrace products and services which create societal benefits, like healthier food or environmentally-friendly products.” Michael Porter & Mark Kramer – H.B.R. – Creating Shared Value January, February 2011 Maastricht School of Management Romania www.msmro.org