The document discusses brand values and how some brands use controversial tactics or messages to promote themselves and sell products or services. It mentions examples like using guerrilla or viral marketing, addressing topics like feminism, misogyny, and hypocrisy, and whether certain promotional campaigns should be considered illegal or temporary. The document debates whether some branding strategies have courage or go too far. It concludes by listing a contact email address.

1. ON BRAND VALUES, BRANDS AND VALUES

32. $350,000$250,000

33. PAID BY ARTISTPAID BY CLIENT

34. ARTAD

35. GUERILLAVIRAL

36. CAPITALISMFEMINISM

37. MYSOGINISMHYPOCRISY

38. SELLS
STATUE
ITSELF
SELLS
FINANCIAL
SERVICES

39. ILLEGALTEMPORARY

40. HAS BALLSHAS BALLS

41. STAYSSTAYS

43. DAN.SENDROIU@GRAFFITI.BBDO.RO