This document discusses strategies for Facebook ads campaigns. It recommends setting objectives for gaining fans, visitors, app users, and subscribers. It also recommends testing different ad images, texts, and types as well as targeting by age, sex, and location. The document provides tips for optimizing images used in ads and suggests including clear calls to action and reasons for users to engage with the ads.

1. Social Media School
Facebook Ads
Alexandru Negrea
Head of Facebook Dept. @Spada
http://marketing20.ro
alex@agentiaspada.ro

2. Facebook Ads » Research
https://www.facebook.com/ads/adboard/

3. Facebook Ads » Research
https://www.facebook.com/ads/adboard/

4. Facebook Ads » Research
https://www.facebook.com/ads/adboard/

5. Facebook Ads » Ads vs Stories

6. Facebook Ads » Ads

7. Facebook Ads » Stories

8. Facebook Ads » Logout Ad

9. Facebook Ads » Strategia de campanie
Obiective
10 fani pe pagină
10 vizitatori pe site
10 utilizatori în app
10 abonaţi la nwslt
10 vânzări
A-B Testing
5 imagini
5 texte
5 tipuri de Ads
Targetare
Vârstă
Sex
Locaţie
Buget
Pe zi
Pe campanie
Tracking
Pe site
Pe LP
Pe Facebook
În magazin

10. Facebook Ads » Optimizarea imaginilor

11. Facebook Ads » Optimizarea imaginilor

12. Facebook Ads » Optimizarea imaginilor

13. Facebook Ads » Optimizarea imaginilor

14. Facebook Ads » Pune intrebari

15. Facebook Ads » Fa-i sa zambeasca

16. Facebook Ads » Arata-le unde sa se uite

17. Facebook Ads » Call to action + Reason why

18. Facebook Ads » Zoom in

19. Facebook Ads » Love brand or not?