The GPS market in India is expected to grow from INR x bn in 20-- to INR y bn by 20--. Increased use of GPS technology in fleet management, transport, and infrastructure development is fueling market growth. While the market is growing, challenges remain around lack of consumer awareness and a fragmented logistics sector. Major trends include partnerships between GPS makers and automakers and new applications emerging.

1. GPS Tracking and Navigation Market - India
October 2011

2. Executive Summary
•The Global Positioning Systems (GPS) market was valued at INR x bn in 20-- and is expected to
reach INR y bn by 20--
•GPS market in India is expected to grow owing to an increased use of technology in fleet
Market management, transport navigational systems and other areas
•Interest shown by the Government of India to modernize the country’s basic infrastructure will
further fuel growth in the market
Drivers: Challenges:
LE
– Growth in logistics vertical – Entry of mapping portals
Drivers & – Growth in radio cabs – Increasing sales of luxury cars – Lack of awareness and consumer
Challenges –
–
Demand from BPO Sector
MP
Increasing penetration of high
– Government Initiatives perception
– Fragmented logistics sector
A
end phones – Operational issues
Trends S
•GPS device makers forging partnerships with automobile firms
•Mobile phone players providing free services
•New emerging applications
Major GPS Vendors (Domestic)
Player 1 Player 2 Player 3 Player 4
Competition
Major GPS Vendors (Foreign)
Player 5 Player 6 Player 7 Player 8
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 2

3. •Introduction
•Market Overview
•Product Categories
•GPS Benefits
•Mobile Phone GPS Technology
•GPS for SMBs
•Drivers & Challenges
•Trends
•Major Players
•Key Developments
•Strategic Recommendation
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 3

4. Retrieving information through GPS system comprises of
multiple procedures
GPS – Framework
Constant broadcasting Work Model – GPS System
of transmission signals
through an internal
clock
•Using its internal clock system, the GPS
satellites constantly broadcast transmission
signals to all the operating GPS receivers on
earth
•Receivers after picking up the signals, store
these signals and then calculate the actual
distance between the satellite and itself
It retrieves the time taken by the transmission
signals to reach earth from the orbit for this
purpose
•Using a process called ‘Trilateration’ receivers
estimates its exact position on the earth’s
surface
Receivers use a combination of minimum three
satellites to calculate a two dimensional position
GPS receiver picks up (latitudes & longitudes only)
the signals for Calculation of a three dimensional location
analysis about its (including latitude, longitude and altitude) requires
location information the combination of transmission signals of at least
four satellites
Source: x
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 4

5. GPS market in India is expected to grow as demand for
simple and low cost solution increases
GPS – Indian Market Overview
• GPS market in India is at a nascent stage but is growing rapidly owing to an increased use of technology across various
sectors
Rapidly growing market of GPS enabled vehicles is the primary support for this market in India
• Emergence of GPS oriented services from telecom companies and easily affordable GPS enabled mobile phones is
further fueling growth in the market
Players like Black Berry has strategically targeted the corporate segment of the market
Government of India is also playing a crucial part in boosting the market, with its pipeline projects of equipping airports with GPS
LE
• It primarily finds its implementation across various sectors, some of the major sectors include logistics, sales, taxi and
fleet management companies
MP
• Many local and international GPS companies have entered the market and are competing to grab a share in this
market, especially in logistics for tracking cargo and trucks across India
SA
Market Size and Growth Estimated Segmented Share (20--)
INR bn
Tracking
4 c cd
4
Navigation
d
3
2
b ab
1
a
0
2006 2009e 2012e
Source: x
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 5

6. A whole range of GPS products meant to cater to various
purposes of tracking and navigation are available
Individual Use Recreational Use
PLE
• xxx
SAM • yyy
GPS
Products
Corporate Use Surveyor
• aaa • bbb
Source: x
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 6

7. Drivers & Challenges – Summary
Drivers
Growth in logistics vertical
Growth in radio cabs Challenges
Increasing penetration of high end Lack of awareness and consumer
phones perception
Demand from the BPO Sector Fragmented logistics sector
Entry of mapping portals Operational issues
Increasing sales of luxury cars
Government Initiatives
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 7

8. Growth in logistics sector has resulted in demand for
vehicle tracking devices based on GPS technology
Growth in logistics vertical Impact
• Logistics service providers are now increasingly adopting vehicle-tracking system for better fleet
management
• Courier service firms are tracking their shipments using GPS technology
These systems continuously monitor shipment location and can provide information to the transporter
E
directly in case of any change of plan
PL
Fleet managers are in a position to monitor all activities of workers, over speeding, route deviation etc. The
driver in turn can access emergency service in case of sickness and accident
Tracking and logging details of vehicles over large geographies such as cities, states or even across countries,
is assimilated and analyzed via GIS
AM
Gati, one of Indias leading logistics players, already has more than hundred intercity trucks enabled with
S
GPS, and it is planning to equip around 1,000 intercity fleet with GPS
Growth in Logistics Sector Growth in Courier Industry
INR tr INR bn d
2 e d 3 c
b
a
c 2
1 a b
1
0 0
20-- 20-- 20-- 20-- 20-- 20-- 20--
Source: x
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 8

9. Major Indian Players (1/14)
SAMPLE State 1
Company Name Sales Intelligence Business Description
xyz Name: xxx
• Based in xxx, the company offers GPS based vehicle
E-Mail: xxx tracking system, and handheld mapping systems
• It offers its cellular network based vehicle tracking
Phone: xxx system under the brand name xxx
Can be effectively used for xxx and xxx
• The company also offers an extensive range of
handheld all weather GPS receivers, meant for various
Address: xxx mapping and navigation purposes
abc Name: xxx
• Headquartered in xxx, the company extends its services
E-Mail: xxx in the field of fleet management wherein it provides
state of the art technology to enhance tracking and
monitoring of vehicles
Phone: xxx • The company offers its product, xxx’ which is capable of
handling a huge gamut of fleet with utmost efficiency
It also has an human resource management system module
incorporated in it
Users can also avail the ‘GEOFENCING’ so as to create virtual
boundaries for the vehicles
Systems are enabled to represent multiple vehicle locations on
Address: xxx a single screen
Also provides the user to track, location, speed and distance
traveled by the vehicle at any given point of time
Source: x
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 9

10. Key Developments
SAMPLE
Products Launches
Date Development
Oct 20-- Xxx yyy zzz …
Collaborations
Date Development
May 20-- Abc def ghi…
Source: Press Articles
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 10

11. Strategic Recommendations
xxx
xxx •xxx
PLE
SAM
yyy
• yyy
GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 11

12. Thank you for the attention
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