IntroductionThis databook is a detailed information resource covering all the key data points on Soft drinks in Thailand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2008 and full forecasts to 2013.Scope*Contains information on 7 categories: Carbonates, Bottled water, Juices, RTD tea & coffee, Functional drinks, Smoothies and Concentrates*Provides market value, volume, expenditure and consumption data by market, category and segment*Includes company and brand share data by categoriesHighlightsThe market for Soft drinks in Thailand increased between 2003-2008, growing at an average annual rate of 4.6%.The leading company in the market in 2008 was Pepsico, Inc. The second-largest player was Coca-Cola Company, The with Nestle S.A. in third place.Reasons to Purchase*Discover the major quantitative trends affecting the Soft drinks markets*Understand consumers' consumption and expenditure patterns*Understand the future direction of the market with reliable historical data and full five year forecasting

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Soft drinks in Thailand to 2013
Published on May 2009
Report Summary
Introduction
This databook is a detailed information resource covering all the key data points on Soft drinks in Thailand. It includes comprehensive
value volume segmentation and market share data. The databook supplies actual data to 2008 and full forecasts to 2013.
Scope
*Contains information on 7 categories: Carbonates, Bottled water, Juices, RTD tea & coffee, Functional drinks, Smoothies and
Concentrates
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories
Highlights
The market for Soft drinks in Thailand increased between 2003-2008, growing at an average annual rate of 4.6%.
The leading company in the market in 2008 was Pepsico, Inc. The second-largest player was Coca-Cola Company, The with Nestle
S.A. in third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Soft drinks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting
Table of Content
TABLE OF CONTENT
Chapter 1 EXECUTIVE SUMMARY 2
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Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Carbonates 5
Summary category level - RTD tea & coffee 6
Summary category level - Juices 7
Chapter 2 INTRODUCTION 8
What is this report about' 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 23
Value Analysis, 2003-2008 23
Value Analysis, 2008-2013 24
Value Analysis, US$ 2003-2008 27
Value Analysis, US$ 2008-2013 28
Volume Analysis, 2003-2008 30
Volume Analysis, 2008-2013 31
Company and Brand Share Analysis 33
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 4 LEADING COMPANY PROFILES 48
PepsiCo, Inc. 48
The Coca-Cola Company 51
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 54
Value Analysis, 2003-2008 54
Value Analysis, 2008-2013 55
Value Analysis, US$ 2003-2008 57
Value Analysis, US$ 2008-2013 57
Volume Analysis, 2003-2008 59
Volume Analysis, 2008-2013 60
Company and Brand Share Analysis 63
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 71
Value Analysis, 2003-2008 71
Value Analysis, 2008-2013 72
Value Analysis, US$ 2003-2008 74
Value Analysis, US$ 2008-2013 74
Volume Analysis, 2003-2008 76
Volume Analysis, 2008-2013 77
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - CARBONATES 88
Value Analysis, 2003-2008 88
Value Analysis, 2008-2013 89
Value Analysis, US$ 2003-2008 91
Value Analysis, US$ 2008-2013 92
Volume Analysis, 2003-2008 94
Volume Analysis, 2008-2013 95
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Company and Brand Share Analysis 97
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 8 CATEGORY ANALYSIS - RTD TEA & COFFEE 106
Value Analysis, 2003-2008 106
Value Analysis, 2008-2013 107
Value Analysis, US$ 2003-2008 109
Value Analysis, US$ 2008-2013 109
Volume Analysis, 2003-2008 111
Volume Analysis, 2008-2013 112
Company and Brand Share Analysis 114
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 9 CATEGORY ANALYSIS - JUICES 123
Value Analysis, 2003-2008 123
Value Analysis, 2008-2013 124
Value Analysis, US$ 2003-2008 126
Value Analysis, US$ 2008-2013 127
Volume Analysis, 2003-2008 129
Volume Analysis, 2008-2013 130
Company and Brand Share Analysis 132
Distribution Analysis 137
Expenditure & consumption per capita 139
Chapter 10 NEW PRODUCT DEVELOPMENT 145
Product launches over time 145
Recent product launches 148
Chapter 11 THAILAND SOCIOECONOMIC PROFILE 149
Country Overview 149
Key Facts 150
Political Overview 151
Thailand Economic Overview 152
Chapter 12 THAILAND MACROECONOMIC PROFILE 153
Macroeconomic Indicators 153
Chapter 13 RESEARCH METHODOLOGY 158
Methodology overview 158
Secondary research 159
Market modeling 160
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 14 APPENDIX 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163
LIST OF FIGURES
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Figure 1: Thailand soft drinks value and value forecast, 2003-2013 (THB m, nominal prices) 26
Figure 2: Thailand soft drinks category growth comparison, by value, 2003-2013 29
Figure 3: Thailand soft drinks volume and volume forecast, 2003-2013 (Liters m) 32
Figure 4: Thailand soft drinks category growth comparison, by volume, 2003-2013 32
Figure 5: Thailand soft drinks company share, by volume, 2007-2008 (%) 37
Figure 6: Thailand soft drinks distribution channels, by volume, 2007-2008 (%) 41
Figure 7: Thailand functional drinks value and value forecast, 2003-2013 (THB m, nominal prices) 56
Figure 8: Thailand functional drinks category growth comparison, by value, 2003-2013 58
Figure 9: Thailand functional drinks volume and volume forecast, 2003-2013 (Liters m) 61
Figure 10: Thailand functional drinks category growth comparison, by volume, 2003-2013 62
Figure 11: Thailand functional drinks company share, by volume, 2007-2008 (%) 64
Figure 12: Thailand functional drinks distribution channels, by volume, 2007-2008 (%) 67
Figure 13: Thailand bottled water value and value forecast, 2003-2013 (THB m, nominal prices) 73
Figure 14: Thailand bottled water category growth comparison, by value, 2003-2013 75
Figure 15: Thailand bottled water volume and volume forecast, 2003-2013 (Liters m) 78
Figure 16: Thailand bottled water category growth comparison, by volume, 2003-2013 79
Figure 17: Thailand bottled water company share, by volume, 2007-2008 (%) 81
Figure 18: Thailand bottled water distribution channels, by volume, 2007-2008 (%) 84
Figure 19: Thailand carbonates value and value forecast, 2003-2013 (THB m, nominal prices) 90
Figure 20: Thailand carbonates category growth comparison, by value, 2003-2013 93
Figure 21: Thailand carbonates volume and volume forecast, 2003-2013 (Liters m) 96
Figure 22: Thailand carbonates category growth comparison, by volume, 2003-2013 96
Figure 23: Thailand carbonates company share, by volume, 2007-2008 (%) 98
Figure 24: Thailand carbonates distribution channels, by volume, 2007-2008 (%) 101
Figure 25: Thailand RTD tea & coffee value and value forecast, 2003-2013 (THB m, nominal prices) 108
Figure 26: Thailand RTD tea & coffee category growth comparison, by value, 2003-2013 110
Figure 27: Thailand RTD tea & coffee volume and volume forecast, 2003-2013 (Liters m) 113
Figure 28: Thailand RTD tea & coffee category growth comparison, by volume, 2003-2013 113
Figure 29: Thailand RTD tea & coffee company share, by volume, 2007-2008 (%) 116
Figure 30: Thailand RTD tea & coffee distribution channels, by volume, 2007-2008 (%) 119
Figure 31: Thailand juices value and value forecast, 2003-2013 (THB m, nominal prices) 125
Figure 32: Thailand juices category growth comparison, by value, 2003-2013 128
Figure 33: Thailand juices volume and volume forecast, 2003-2013 (Liters m) 131
Figure 34: Thailand juices category growth comparison, by volume, 2003-2013 131
Figure 35: Thailand juices company share, by volume, 2007-2008 (%) 134
Figure 36: Thailand juices distribution channels, by volume, 2007-2008 (%) 138
Figure 37: Map of Thailand 150
Figure 38: Annual data review process 159
LIST OF TABLES
Table 1: Soft drinks category definitions 10
Table 2: Soft drinks distribution channels 11
Table 3: Thailand soft drinks value, 2003-2008 (THB m, nominal prices) 23
Table 4: Thailand soft drinks value forecast, 2008-2013 (THB m, nominal prices) 25
Table 5: Thailand soft drinks value, 2003-2008 (US$ m nominal prices) 27
Table 6: Thailand soft drinks value forecast, 2008-2013 (US$ m nominal prices) 28
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Table 7: Thailand soft drinks volume, 2003-2008 (Liters m) 30
Table 8: Thailand soft drinks volume forecast, 2008-2013 (Liters m) 31
Table 9: Thailand soft drinks brand share, by volume, 2007-2008 (%) 33
Table 10: Thailand soft drinks volume, by brand 2007-2008 (Liters m) 35
Table 11: Thailand soft drinks company share by volume, 2007-2008 (%) 38
Table 12: Thailand soft drinks volume, by company, 2007-2008 (Liters m) 39
Table 13: Thailand soft drinks distribution channels, by volume, 2007-2008 (%) 40
Table 14: Thailand soft drinks volume, by distribution channel, 2007-2008 (Liters m) 40
Table 15: Thailand soft drinks expenditure per capita, 2003-2008 (THB, nominal prices) 42
Table 16: Thailand soft drinks forecast expenditure per capita, 2008-2013 (THB, nominal prices) 43
Table 17: Thailand soft drinks expenditure per capita, 2003-2008 (US$ nominal prices) 44
Table 18: Thailand soft drinks forecast expenditure per capita, 2008-2013 (US$ nominal prices) 45
Table 19: Thailand soft drinks consumption per capita, 2003-2008 (Liters) 46
Table 20: Thailand soft drinks forecast consumption per capita, 2008-2013 (Liters) 47
Table 21: PepsiCo, Inc. Key Facts 48
Table 22: The Coca-Cola Company Key Facts 51
Table 23: Thailand functional drinks value, 2003-2008 (THB m, nominal prices) 54
Table 24: Thailand functional drinks value forecast, 2008-2013 (THB m, nominal prices) 55
Table 25: Thailand functional drinks value, 2003-2008 (US$ m nominal prices) 57
Table 26: Thailand functional drinks value forecast, 2008-2013 (US$ m nominal prices) 57
Table 27: Thailand functional drinks volume, 2003-2008 (Liters m) 59
Table 28: Thailand functional drinks volume forecast, 2008-2013 (Liters m) 60
Table 29: Thailand functional drinks brand share, by volume, 2007-2008 (%) 63
Table 30: Thailand functional drinks volume, by brand 2007-2008 (Liters m) 63
Table 31: Thailand functional drinks company share by volume, 2007-2008 (%) 65
Table 32: Thailand functional drinks volume, by company, 2007-2008 (Liters m) 65
Table 33: Thailand functional drinks distribution channels, by volume, 2007-2008 (%) 66
Table 34: Thailand functional drinks volume, by distribution channel, 2007-2008 (Liters m) 66
Table 35: Thailand functional drinks expenditure per capita, 2003-2008 (THB, nominal prices) 68
Table 36: Thailand functional drinks forecast expenditure per capita, 2008-2013 (THB, nominal prices) 68
Table 37: Thailand functional drinks expenditure per capita, 2003-2008 (US$ nominal prices) 69
Table 38: Thailand functional drinks forecast expenditure per capita, 2008-2013 (US$ nominal prices) 69
Table 39: Thailand functional drinks consumption per capita, 2003-2008 (Liters) 70
Table 40: Thailand functional drinks forecast consumption per capita, 2008-2013 (Liters) 70
Table 41: Thailand bottled water value, 2003-2008 (THB m, nominal prices) 71
Table 42: Thailand bottled water value forecast, 2008-2013 (THB m, nominal prices) 72
Table 43: Thailand bottled water value, 2003-2008 (US$ m nominal prices) 74
Table 44: Thailand bottled water value forecast, 2008-2013 (US$ m nominal prices) 74
Table 45: Thailand bottled water volume, 2003-2008 (Liters m) 76
Table 46: Thailand bottled water volume forecast, 2008-2013 (Liters m) 77
Table 47: Thailand bottled water brand share, by volume, 2007-2008 (%) 80
Table 48: Thailand bottled water volume, by brand 2007-2008 (Liters m) 80
Table 49: Thailand bottled water company share by volume, 2007-2008 (%) 82
Table 50: Thailand bottled water volume, by company, 2007-2008 (Liters m) 82
Table 51: Thailand bottled water distribution channels, by volume, 2007-2008 (%) 83
Table 52: Thailand bottled water volume, by distribution channel, 2007-2008 (Liters m) 83
Table 53: Thailand bottled water expenditure per capita, 2003-2008 (THB, nominal prices) 85
Table 54: Thailand bottled water forecast expenditure per capita, 2008-2013 (THB, nominal prices) 85
Table 55: Thailand bottled water expenditure per capita, 2003-2008 (US$ nominal prices) 86
Table 56: Thailand bottled water forecast expenditure per capita, 2008-2013 (US$ nominal prices) 86
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Table 57: Thailand bottled water consumption per capita, 2003-2008 (Liters) 87
Table 58: Thailand bottled water forecast consumption per capita, 2008-2013 (Liters) 87
Table 59: Thailand carbonates value, 2003-2008 (THB m, nominal prices) 88
Table 60: Thailand carbonates value forecast, 2008-2013 (THB m, nominal prices) 89
Table 61: Thailand carbonates value, 2003-2008 (US$ m nominal prices) 91
Table 62: Thailand carbonates value forecast, 2008-2013 (US$ m nominal prices) 92
Table 63: Thailand carbonates volume, 2003-2008 (Liters m) 94
Table 64: Thailand carbonates volume forecast, 2008-2013 (Liters m) 95
Table 65: Thailand carbonates brand share, by volume, 2007-2008 (%) 97
Table 66: Thailand carbonates volume, by brand 2007-2008 (Liters m) 97
Table 67: Thailand carbonates company share by volume, 2007-2008 (%) 99
Table 68: Thailand carbonates volume, by company, 2007-2008 (Liters m) 99
Table 69: Thailand carbonates distribution channels, by volume, 2007-2008 (%) 100
Table 70: Thailand carbonates volume, by distribution channel, 2007-2008 (Liters m) 100
Table 71: Thailand carbonates expenditure per capita, 2003-2008 (THB, nominal prices) 102
Table 72: Thailand carbonates forecast expenditure per capita, 2008-2013 (THB, nominal prices) 103
Table 73: Thailand carbonates expenditure per capita, 2003-2008 (US$ nominal prices) 103
Table 74: Thailand carbonates forecast expenditure per capita, 2008-2013 (US$ nominal prices) 104
Table 75: Thailand carbonates consumption per capita, 2003-2008 (Liters) 104
Table 76: Thailand carbonates forecast consumption per capita, 2008-2013 (Liters) 105
Table 77: Thailand RTD tea & coffee value, 2003-2008 (THB m, nominal prices) 106
Table 78: Thailand RTD tea & coffee value forecast, 2008-2013 (THB m, nominal prices) 107
Table 79: Thailand RTD tea & coffee value, 2003-2008 (US$ m nominal prices) 109
Table 80: Thailand RTD tea & coffee value forecast, 2008-2013 (US$ m nominal prices) 109
Table 81: Thailand RTD tea & coffee volume, 2003-2008 (Liters m) 111
Table 82: Thailand RTD tea & coffee volume forecast, 2008-2013 (Liters m) 112
Table 83: Thailand RTD tea & coffee brand share, by volume, 2007-2008 (%) 114
Table 84: Thailand RTD tea & coffee volume, by brand 2007-2008 (Liters m) 115
Table 85: Thailand RTD tea & coffee company share by volume, 2007-2008 (%) 117
Table 86: Thailand RTD tea & coffee volume, by company, 2007-2008 (Liters m) 117
Table 87: Thailand RTD tea & coffee distribution channels, by volume, 2007-2008 (%) 118
Table 88: Thailand RTD tea & coffee volume, by distribution channel, 2007-2008 (Liters m) 118
Table 89: Thailand RTD tea & coffee expenditure per capita, 2003-2008 (THB, nominal prices) 120
Table 90: Thailand RTD tea & coffee forecast expenditure per capita, 2008-2013 (THB, nominal prices) 120
Table 91: Thailand RTD tea & coffee expenditure per capita, 2003-2008 (US$ nominal prices) 121
Table 92: Thailand RTD tea & coffee forecast expenditure per capita, 2008-2013 (US$ nominal prices) 121
Table 93: Thailand RTD tea & coffee consumption per capita, 2003-2008 (Liters) 122
Table 94: Thailand RTD tea & coffee forecast consumption per capita, 2008-2013 (Liters) 122
Table 95: Thailand juices value, 2003-2008 (THB m, nominal prices) 123
Table 96: Thailand juices value forecast, 2008-2013 (THB m, nominal prices) 124
Table 97: Thailand juices value, 2003-2008 (US$ m nominal prices) 126
Table 98: Thailand juices value forecast, 2008-2013 (US$ m nominal prices) 127
Table 99: Thailand juices volume, 2003-2008 (Liters m) 129
Table 100: Thailand juices volume forecast, 2008-2013 (Liters m) 130
Table 101: Thailand juices brand share, by volume, 2007-2008 (%) 132
Table 102: Thailand juices volume, by brand 2007-2008 (Liters m) 133
Table 103: Thailand juices company share by volume, 2007-2008 (%) 135
Table 104: Thailand juices volume, by company, 2007-2008 (Liters m) 136
Table 105: Thailand juices distribution channels, by volume, 2007-2008 (%) 137
Table 106: Thailand juices volume, by distribution channel, 2007-2008 (Liters m) 137
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Table 107: Thailand juices expenditure per capita, 2003-2008 (THB, nominal prices) 139
Table 108: Thailand juices forecast expenditure per capita, 2008-2013 (THB, nominal prices) 140
Table 109: Thailand juices expenditure per capita, 2003-2008 (US$ nominal prices) 141
Table 110: Thailand juices forecast expenditure per capita, 2008-2013 (US$ nominal prices) 142
Table 111: Thailand juices consumption per capita, 2003-2008 (Liters) 143
Table 112: Thailand juices forecast consumption per capita, 2008-2013 (Liters) 144
Table 113: Thailand soft drinks new product launches reports, by company (Top 5 companies), 2008 145
Table 114: Thailand soft drinks new product launches SKUs, by company (Top 5 companies), 2008 145
Table 115: Thailand soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 146
Table 116: Thailand soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 146
Table 117: Thailand soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 147
Table 118: Thailand soft drinks new product launches (reports) - Recent 5 launches (2008) 148
Table 119: Thailand Key Facts 150
Table 120: Thailand population, by age group, 2003-2008 (millions) 153
Table 121: Thailand population forecast, by age group, 2008-2013 (millions) 154
Table 122: Thailand population, by gender, 2003-2008 (millions) 154
Table 123: Thailand population forecast, by gender, 2008-2013 (millions) 155
Table 124: Thailand nominal GDP, 2003-2008 (BHT bn, 2000 prices) 155
Table 125: Thailand nominal GDP forecast, 2008-2013 (BHT bn, 2000 prices) 155
Table 126: Thailand real GDP, 2003-2008 (BHT bn, nominal prices) 156
Table 127: Thailand real GDP forecast, 2008-2013 (BHT bn, nominal prices) 156
Table 128: Thailand real GDP, 2003-2008 (US$ bn, 2000 prices) 156
Table 129: Thailand real GDP forecast, 2008-2013 (US$ bn, 2000 prices) 157
Table 130: Thailand consumer price index, 2003-2008 (2000=100) 157
Table 131: Thailand consumer price index, 2008-2013 (2000=100) 157
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