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PCs and Laptops - Europe - August 2009
Published on August 2009

Report Summary

About this report

Mintel's report series 'PCs and Laptops' in 2009 covers the six largest PC retail markets in Europe.

Each market examination includes studies of:

* background economic and demographic data
* market sizes
* regional retailing trends and issues
* market drivers
* consumer expenditure
* consumer trends
* leading pan-European retailers
* domestic retailers
* market forecasts

Table of Content

Contents

Market in Brief
The future
PC market size and trends
Competitive landscape
Leading retailers
European Summary
Report scope
PC retailers' sales
Leading retailers and company profiles
Definitions
Abbreviations
Other abbreviations
Technical notes
Financial definitions
Currencies
Figure 1: Exchange rates, ' to other European currencies, 2004-08
VAT

PCs and Laptops - Europe - August 2009 Page 1/19


Figure 2: Europe: Standard VAT rates, 2008
Country codes
Figure 3: Country codes
European PC market size and trends
PC penetration ' creating the information society
Figure 4: Internet access by country, 2004 and 2008
Figure 5: Broadband access by country, 2004 and 2008
Germany and France the largest PC markets
Figure 6: Share of consumer spending on information processing equipment, by country, 2008
But greatest potential lies with Spain and Italy
Figure 7: Per capita spending on information processing equipment, by country, 2008
A tiny proportion of all consumer spending ' but room to grow
Figure 8: Spending on Information processing equipment as % of total consumer spending, by country, 2008
Volumes drive historical growth
Figure 9: Growth in consumer spending on information processing equipment, by country, 2004-08
Figure 10: Spending on Information technology, by country, 2004-08
European PC market forecasts
Figure 11: Forecast spending on information processing equipment, by country, 2008-14
Figure 12: Consumer spending on information technology and all retail sales index, 2008-14
Retail sectors and channels
National statistics limitations
PC specialists capture a minority share
A fragmented market
Retail sales forecasts
Figure 13: Miscellaneous and electricals specialists' sales and all retail sales by country, 2004-14
Figure 14: Miscellaneous and electrical specialists' sales and all retail sales indices, 2008-14
Leading retailers
PC specialists
Figure 15: Europe: Leading PC specialists, sales and store numbers, 2008
Electrical specialists
Figure 16: Leading electricals specialists ' total sales and PC sales, 2008
Market shares
Figure 17: Leading retailers' share of the PC market, 2008
Structural issues and outlook
Different modus operandi
Has the multiples model failed'
Should franchise operations be expanding'
Manufacturers' B2C arms ' where next'
Can the focus remain on price'
It's the experience stupid
France
Market in brief
The future
Market size and performance
The competitive landscape
Broader market environment
Key points
Slowing population growth
Figure 18: France: Population trends, 2004-09
Figure 19: France: Population projection, by age group, 2005-45



Uncertain economy
Figure 20: France: Gross domestic product, 1997-2008
Consumer spending to slow
Figure 21: France: Consumer spending, 1997-2008
Pressure of inflation
Figure 22: France: Consumer price inflation, 2002-08
PC ownership
Figure 23: France: PC usage and ownership, internet access, 2002-08
Figure 24: France: Proportion of consumers using computers once a day, by age group, 2007-08
Ownership of peripherals
Figure 25: France: Ownership of peripherals, 2007-08
Computer usage
Figure 26: France: What home computer is used for, 2004-08
Factors in choosing a home computer
Figure 27: France: Most important factor when choosing a home computer, 2004-08
Competitive context
Key points
Spending on audio-visual, photo and information processing equipment
Figure 28: France: Consumer spending on leisure and culture, 2004-08
Computer market in a wider context
Figure 29: France: Percentage growth in consumer spending on selected products, 2004-08
All change in 2008
Figure 30: France: Percentage change in consumer spending on selected products, 2007-08
Deep deflation holds back market growth
Figure 31: France: Consumer price index, PCs etc., 1990-2008
Channels of distribution
Figure 32: France: Channels of distribution, PCs and related items, 2008
Market size and forecast
Key points
Economic outlook
Market and retail forecasts
Technical notes
Subdued growth to come
Figure 33: France: Computer market size and retail sales, 2004-14
Outlook for PC retailers
Retail competitor analysis
Key points
PC City exits the market
Surcouf and Youg's
Fnac, the leader of the pack
Other electricals players are important
Figure 34: France: Leading PC retailers, 2008
Market shares
Figure 35: France: Leading retailers of PCs, market shares, 2008
Germany
Market in brief
The future
Leading players



Key points
Population in decline
Figure 36: Germany: Population trends, 2003-07
Figure 37: Germany: Births, deaths, immigration and emigration, 2000-07
Figure 38: Germany: Population, by age group, 2007, 2010 and 2015
Germany in recession
Figure 39: Germany: Gross domestic product, 1999-2008
Weak consumer spending
Figure 40: Germany: Consumer expenditure, 1999-2008
Inflation in free-fall
Figure 41: Germany: Consumer prices, 2003-08
Personal computer ownership
Figure 42: Germany: Ownership of PCs and internet access, 2004-08
Ownership of peripherals
Figure 43: Home computer peripherals/hardware, ownership, 2007-08
Ownership demographics
Figure 44: Germany: Computer ownership, by age group, 2008
Figure 45: Germany: Computer ownership, by income group, 2008
Computer usage
Figure 46: Germany: What home computer is used for, 2004-08
Figure 47: Germany: Most important factor when choosing a home computer, 2004-08
Competitive context
Key points
Spending on audio-visual, photo and information processing equipment
Figure 48: Germany: Consumer spending on leisure & culture, 2004-08
PC goods in a wider context
Figure 49: Germany: Consumer spending, growth in selected main categories (current prices), 2004-08
Price deflation
Figure 50: Germany: Consumer price index for selected products, 2000-08
Key points
Economic and consumer outlook
Technical notes
Retail prospects
Figure 51: Germany: Computer market size and retail sales, 2004-14
Past performance of PC specialists
Figure 52: Germany: PC and office specialists' retail sales, 2004-08
Key points
Media-Saturn is market leader
Synaxon in second place
Vobis decline continues
Heavy presence of buying groups
Notebooksbilliger.de
Conrad
Figure 53: Germany: Leading PC retailers, 2008



Market shares
Figure 54: Germany: Leading retailers of PCs, market shares, 2008
Enterprise and outlet data
Figure 55: Germany: PC and office specialists, enterprise and outlet data, 1998-2004
Italy
Market in brief
The future
Key points
Slowly growing, ageing population
Figure 56: Italy: Population trends, 2003-08
Struggling economy
Figure 57: Italy: Gross domestic product, 1998-2008
Consumer spend turns from weak to negative growth
Figure 58: Italy: Consumer spending, 1998-2008
Inflation easing
Figure 59: Italy: Consumer price inflation, 2003-08
Unemployment back on the rise
Figure 60: Italy: Household PC ownership, 2004-08
Figure 61: Italy: Household PC ownership, by type of household, 2008
Figure 62: Italy: Computer usage, by selected demographics, 2008
Figure 63: Italy: Household PC ownership and internet/broadband access, by geographic region, 2004 and 2008
Figure 64: Italy: Average spending on PCs by consumers who bought them, 2003-07
Competitive context
Key points
Computing among the weakest spending categories
Figure 65: Italy: Consumer spending, growth in selected main categories (current prices), 2004-08
Figure 66: Italy: Consumer spending, growth in selected main categories (current prices), 2007-08
Figure 67: Italy: Consumer spending on recreation & culture, 2004-08
Deflation hampers electricals
Figure 68: Italy: Consumer price inflation on audio-visual, photographic and information processing goods, 2002-07
Figure 69: Italy: Computing goods, estimated channels of distribution, 2008
Key points
Economic outlook
Technical notes
Retailers' prospects
Spending on PCs to suffer as discretionary
Challenging times ahead for PC retailers
Figure 70: Italy: Retail sales, 2004-14
Key points
PC City merged to UniEuro
Computer Discount struggles
Wellcome gains ground



Electricals chains in hot competition
Figure 71: Italy: Leading PC retailers, 2008
Market shares
Figure 72: Italy: Leading retailers of PCs, market shares, 2008
Netherlands
Market in brief
The future
Key points
Population continues to grow
Figure 73: The Netherlands: Population trends, 2004-09
Figure 74: The Netherlands: Births, deaths, immigration and emigration, 2000-08
Ageing population
Figure 75: The Netherlands: Population projections, by age group, 2009-50
Economy in recession
Figure 76: The Netherlands: Gross domestic product, 1999-2008
Robust consumer spending
Figure 77: The Netherlands: Consumer expenditure, 1999-2008
Figure 78: The Netherlands: Consumer confidence, January 2000-May 2009
Inflation easing
Figure 79: The Netherlands: Consumer prices, 2003-08
Unemployment set to rise
Figure 80: The Netherlands: Possession of computers and internet access in households, 2002-08
Figure 81: The Netherlands: Ownership of PCs, 2005-08
Figure 82: The Netherlands: PC ownership, by age group, 2005-08
Figure 83: The Netherlands: PC ownership, by household income group, 2005-08
Competitive context
Key points
Consumer spending on ICT goods
Figure 84: The Netherlands: Consumer spending on ICT goods, 2004-08
ICT goods in a wider context
Figure 85: Netherlands: Spending on home appliances and technology, 2003-07
Price deflation
Figure 86: The Netherlands: Consumer price index for selected products, 2000-08
Electricals specialists
Online retailers
Manufacturers sales and non-specialists
Key points
Economic outlook
Technical notes
Retailers' prospects
Figure 87: Netherlands: Computer market size and retail sales, 2004-14
Past performance of PC specialists



Figure 88: The Netherlands: PC specialists' retail sales, 2004-08
Retail Competitor Analysis
Key points
Media Saturn is market leader
Dexcom in second place
Other specialists
Impact Retail up and coming
Non-specialists
Figure 89: The Netherlands: Leading PC retailers, 2008
Market shares
Figure 90: The Netherlands: Leading PC retailers, estimated market shares 2008
Enterprise and outlet data
Figure 91: The Netherlands: Computer specialists enterprise and outlet numbers, 2006-08
Spain
Market in brief
The future
Competitive landscape
Key points
Gradual population growth
Growing population'
Figure 92: Spain: Population trends, 2004-08
but ageing too'
Figure 93: Spain: Population projections, by age group, 2007 and 2015
Economy ' the good times are over
Figure 94: Spain: Gross domestic product, 1998-2008
End of consumer boom
Figure 95: Spain: Household consumer expenditure, 1998-2008
Inflation moderating
Figure 96: Spain: Consumer prices, 1999-2009
Unemployment rising
Figure 97: Spain: Unemployment rate, 2005-09 Q1
Overall ownership relatively low
Figure 98: Spain: Household computer ownership, 2004-08
Peripherals ownership
Figure 99: Spain: Home computer peripherals/hardware, ownership, 2007-08
Computer usage
Figure 100: Spain: What home computer is used for, 2004-08
Figure 101: Spain: Most important factor when choosing a home computer, 2004-08
Internet usage
Figure 102: Spain: Internet penetration, 2004-08
Figure 103: Spain: Reasons for households not having broadband access, by size of household, 2007
Figure 104: Spain: What measures would encourage people to use the internet, 2007
Figure 105: Spain: What measures would encourage people to use the internet, by age, 2007
Competitive context
Key points
Computer spending growth lags other home and recreational categories



Figure 106: Spain: Consumer spending on select home and recreational categories, 2003-07
But not in volume terms
Figure 107: Spain: Consumer spending growth on select home and recreational categories, 2000-06
Deep deflation holds back growth
Figure 108: Spain: Consumer price inflation on selected consumer electronics categories, 2002-08
PC specialists and electricals retailers
Buying groups
El Corte Inglés and the hypermarkets
Online operators
Key points
Technical notes
Short-term outlook for retailing is poor
Computer spending will lose retail market share
Figure 109: Spain: Computer market size and retail sales, 2004-14
Key points
Several channels to market
PC City only multiple of note
Several franchise operators
Media Markt and Fnac occupy different segments of the market
Worten could become a threat
Figure 110: Spain: Leading retailers of PCs, 2007 and 2008
Market shares
Figure 111: Spain: Leading PC retailers' estimated market shares, 2008
United Kingdom
Key issues
Definitions
Abbreviations
Future opportunities
Service brings a smile
Decisions, decisions
Manufacturers want a piece of the action
Market in brief
2009 to be a difficult year for PC and laptop retailers
Mintel forecasts a slow recovery
PC World continues to dominate the specialists sector'
However, Best Buy's entry set to shake up the market
Specialists need to be about more than low prices
Internal market environment
Key points
The impact of online
Direct sales
Store-based retailers moving online
Non-specialist competition
Product convergence



Smartphones
Video game consoles
Price deflation
Figure 112: UK: Information processing equipment, Consumer Price Index, 1996-2008
Netbooks
Key points
Mixed impact of changing demographics
Figure 113: Implications of changing demographics of the UK population for PC market, 2009-14
The economy
Figure 114: UK: GDP real growth, 1999-Q1 2009
2008 ' consumer confidence fell but retail sales were robust
Figure 115: Nationwide Consumer Confidence Index, Jan 2007-May 2009
2009 ' confidence and spending take a rollercoaster ride
Figure 116: UK: Retail sales value growth, 2007-09 (May)
Implications for PC retailing
Competitive context
Key points
Computer spending growth lags other home and recreational categories
Figure 117: UK: Consumer spending on selected home and recreational categories, 2004-08
Figure 118: UK: Consumer spending on selected categories including computer goods, 2004-08
Computing versus audio-visual
Figure 119: UK: Computing vs audio visual spending: Quarterly spending comparisons, 2006-09
Computing versus household appliances
Figure 120: UK: Computing vs household appliances spending: Quarterly spending comparisons, 2006-09
Consumer prices
Figure 121: UK: Consumer price index on select categories including computer goods, 1996-2008
The bigger picture
Figure 122: UK: Things the recession has prevented consumers doing or buying over the next six months, February 2009
Who's Innovating'
Key points
Dell tweeting'
... while Toshiba is blogging
Argos gets widget
Best Buy is coming' but not quite yet
Strengths and weaknesses in the market
Strengths
Weaknesses
Key points
Technical notes
Short-term outlook for retailing is poor
Computer spending will lose retail market share
Figure 123: UK: Computer market size and retail sales, 2004-14
Outlook for computer retailers
Low consumer confidence will hit computer sales in the short term
Price-sensitive consumers
Are specialists more vulnerable in the short term'



New kids on the block
Can manufacturers create new opportunities'
' and what about netbooks'
Past trends
Figure 124: UK: Retail sales of information processing equipment sold through specialist retail outlets*, 2000-07
Specialist computer retailers
Manufacturers
Generalist electrical retailers
Mixed goods retailers
Grocers
Distributors/resellers
Specialists dominate the market
Figure 125: UK: Retailer used for buying last main home computer, June 2009
Key points
PC World dominates the specialists sector
Poles apart
Dell is the top product brand
Online specialists
Fierce challenges
Figure 126: UK: Leading retailers of PCs, 2007 and 2008
Market shares
Figure 127: UK: Leading retailers of PCs, market shares, 2007 and 2008
Evaluation
Figure 128: PC retailing specialists, evaluation
Retail advertising and promotion
Key points
UK advertising expenditure
PC specialists
Figure 129: Main media advertising spend on hardware, by PC specialists, 2004-09
Figure 130: Main media advertising spend on hardware as % of sales, by PC specialists, 2004-08
Figure 131: Main media advertising spend on hardware of PC specialists, by media type, 2008
Figure 132: Main media advertising spend on hardware, by PC specialists, by media type, 2008
Non-specialist retailers
Figure 133: Main media advertising spend on computer hardware, by leading non-specialist retailers, 2006-09
Figure 134: Leading non-specailists' main media advertising spend on computer hardware, by media type, 2008
Figure 135: Main media advertising spend on hardware, by leading non-specialist retailers, by media type, 2008
Product brands
Figure 136: Main media advertising spend on compuer hardware, by product brands, 2006-09
Figure 137: Total product brands' main media advertising spend, by media type, 2008
Figure 138: Main media advertising spend, by leading product brands, by media type, 2008
Brand elements
Key points
Brand map
Figure 139: Attitudes towards and usage of PC and laptop brands, July 2009
Brand qualities of PC and laptop brands
PC World knows best, but Dell has the authority
Figure 140: Personalities of various PC and laptop brands, July 2009
Experience of PC and laptop brands



Argos sees recent interest growth
Figure 141: Consumer usage of various PC and laptop brands, July 2009
Brand intentions for PC and laptop brands
Currys and Comet most considered
Figure 142: Consideration of various PC and laptop brands, July 2009
Brand satisfaction for PC and laptop brands
Style means satisfaction'
Figure 143: Satisfaction with various PC and laptop brands, July 2009
Brand commitment to PC and laptop brands
Dell most recommended
Figure 144: Commitment to various PC and laptop brands, July 2009
PC World
What the consumer thinks
Figure 145: Attitudes towards the PC World brand, July 2009
Comet
Figure 146: Attitudes towards the Comet brand, July 2009
Argos
Figure 147: Attitudes towards the Argos brand, July 2009
Dell
Figure 148: Attitudes towards the Dell brand, July 2009
Where they buy PCs and laptops
Key points
Where people buy personal computers
Figure 149: Retailers/channels used for buying last home computer, June 2009
DSGi need better integration of channels
Tesco making inroads
Mobile phone stores muscle in too
Figure 150: Retailers/channels used for buying last home computer in-store, June 2009
Other computer specialists
Other source
Figure 151: Retailers/channels used for buying last home computer online, June 2009
Who buys where
Figure 152: PC world and other source, usage by age, June 2009
Figure 153: Retailer used for buying last home computer, by socio-economic group, June 2009
Figure 154: Retailer shopped at for last main computer by gender, age, working status and socio-economic group, June 2009
Which PC or laptop they buy and how much they spend
Key points
Last purchase equally split between laptops and desktops
Figure 155: Type of computer bought, June 2009
More young people buy higher-priced laptops
Figure 156: Last bought a laptop, by price band and age, June 2009
Figure 157: Spend on laptop purchase, by gender, age, working status and socio-economic group, June 2009
Men in the market for higher-priced desktops
Figure 158: Last bought a desktop, by price band and gender, June 2009
Figure 159: Spend on desktop purchase, by gender, age, working status and socio-economic group, June 2009
General ownership of laptops versus desktops differs
Figure 160: Last bought a laptop or desktop, by age, June 2009



Figure 161: Last bought a laptop or desktop, by socio-economic group, June 2009
Figure 162: Last bought a laptop or desktop, by selected working status breaks, June 2009
Amount spent against place of purchase
Figure 163: Spend on laptop/desktop purchase, by retailer used to get the main computer, June 2009
How they shop for PCs and laptops
Key points
How they shop for PCs and laptops
Figure 164: How consumers shopped for their last main computer, June 2009
Price comparisons
Figure 165: How they shop for PCs & laptops; price comparisons, by age and gender, 2009
Stores adapting to become customer touch-points'
How they shop by purchase price
Figure 166: Shopping for last main computer, by spend on laptop/desktop purchase, June 2009
Attitudes towards buying PCs and laptops
Key points
Attitudes towards buying PCs and laptops
Figure 167: Attitudes towards buying a computer, June 2009
Targeting men and women
The main differences
Figure 168: Attitudes towards PC and laptop buying, selected male and female responses, June 2009
The Apple/iPod generation
Targeting the baby boomers
Figure 169: Attitudes towards buying PCs and laptops, over-55s, 2009
After sales service ' an opportunity to develop a profitable relationship
Don't alienate customers at the point of purchase
Appendix ' Where they buy PCs and laptops
Figure 170: Main computer bought online or in-store, by demographics, June 2009
Figure 171: Retailer shopped at to get the main computer, by demographics, June 2009
Appendix ' Which PC or laptop they bought and how much they spent
Figure 172: Type of computer bought and spend, by demographics, June 2009
Figure 173: Spend on laptop purchase, by demographics, June 2009
Figure 174: Spend on desktop purchase, by demographics, June 2009
Figure 175: Any spend on laptop or desktop, by demographics, June 2009
Appendix ' How they shopped for PCs and laptops
Figure 176: How they shopped for last main computer, by demographics, June 2009
Figure 177: How they shopped for last main computer, by demographics, June 2009 (continued)
Appendix ' Attitudes towards buying PCs and laptops
Figure 178: Attitudes towards buying a computer (agree), by demographics, June 2009
Figure 179: Attitudes towards buying a computer (agree), by demographics, June 2009 (continued)
Figure 180: Attitudes towards buying a computer (agree), by demographics, June 2009 (continued)
Apple Retail UK
Strategic evaluation
History
Financial performance
Figure 181: Apple Retail UK: Estimated financial performance, 2004-08
Store portfolio
Figure 182: Apple Retail UK: Outlet data, 2004-08
Retail offering
Market positioning
Brands and product offer



Advertising and marketing
e-commerce
Bas Group (Mycom and Vobis)
History
Figure 183: Bas Group: Group financial performance, 2004-08
Store portfolio
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
Beep and PC Box (Ticnova)
History
Figure 184: Sistac: Sales performance, 2003-07
Store portfolio
Figure 185: PC Box: Outlet development, 2003-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Operations
Boulanger
History
Figure 186: Boulanger: Group financial performance, 2004-08
Store portfolio
Figure 187: Boulanger: Outlet data, 2004-08
Retail offering
Market positioning
Brands
Product offer
CDC Computer Discount
History
Figure 188: CDC Computer Discount: Group financial performance, 2004-08
Store portfolio
Figure 189: CDC Computer Discount: Outlet data, 2004-08
Retail offering
Market positioning
Figure 190: CDC Computer Discount: Group operations, 2008



Brands
Product offer
Pricing
Operational issues
Dabs.com
History
Figure 191: Dabs.com: Group financial performance, 2004/05-2008/09
Retail offering
Market positioning
Brands
Product offer
Pricing
Dell (Global Consumer)
History
Figure 192: Dell: Financial performance, 2004/05-2008/09
Figure 193: Dell: Consumer sales in USA and EMEA, 2006/07-2008/09
Store portfolio
Retail offering
Market positioning
Product offer
Figure 194: Dell: Global product breakdown, % share of group sales, 2008/09
Pricing
DSG International (PC World/PC City)
Recent history
Figure 195: DSG International: Group financial performance and outlet data, 2004/05-2008/09
Figure 196: DSG International: Computing division financial performance and outlet data, 2004/05-2008/09
Figure 197: DSGi UK Computing: Sales and operating profit, 2004/05-2008/09
Figure 198: PC City: Financial performance, 2004/05-2008/09
Figure 199: Currys and UniEuro: Financial performance, 2004/05-2008/09
Store portfolio
Figure 200: PC World: Outlet data, 2004/05-2008/09
Figure 201: PC City: Stores and sales area, 2005-09
Figure 202: Currys and UniEuro: Outlet data, 2005-09
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Dynabyte (Dexcom)



History
Store portfolio
Figure 203: Dynabyte: Outlet data, 2004-08
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Fnac
History
Figure 204: Fnac: Group financial performance, 2003-08
Figure 205: Fnac: Sales by country, 2008
Figure 206: Fnac: Retail sales of PCs, 2003-08
Store portfolio
Figure 207: Fnac: Outlet data, 2003-08
Retail offering
Market positioning
Product offer
Figure 208: Fnac: Breakdown of sales, by major product category, 2008
Figure 209: Fnac: Breakdown of sales, by major product category, 2003-08
Pricing
Operational issues
Figure 210: Fnac: Websites by country, 2008
Kesa Electricals
History
Figure 211: Kesa Electricals: Group financial performance, 2006/07-2008/09
Store portfolio
Figure 212: Kesa Electricals: Outlet data, 2006-09
Retail offering
Market positioning
Brands
Product offer
Pricing
Customer services
Figure 213: Kesa electricals: Websites, 2009
Media Markt/Saturn
History



Figure 214: Media Markt/Saturn: Financial performance, 2004-08
Figure 215: Media Markt/Saturn: Germany, Western Europe & Eastern Europe ' share of sales, 2004-08
Store portfolio
Figure 216: Media Markt/Saturn: Outlet data, by country, 2004-08
Figure 217: Media Markt/Saturn, description of outlets, 2008
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Figure 218: Media Markt/Saturn: Websites by country, 2009
Micro Anvika
Figure 219: Micro Anvika: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 220: Micro Anvika: Outlet data, 2003/04-2007/08
Retail offering
Market positioning
Brands
Product offer
Pricing
Misco
History
Figure 221: Systemax: Group financial performance, 2004-08
Store portfolio
Retail offering
Market positioning
Paradigit Groep
History
Figure 222: Paradigit Groep: Group financial performance, 2004/05-2008/09
Store portfolio
Retail offering
Market positioning
Brands
Product offer
Pricing
PC Spezialist (Synaxon)
History



Figure 223: Synaxon: Group financial performance, 2004-08
Store portfolio
Figure 224: Synaxon: Number of PC-Spezialist franchise partners and Microtrend members, 2004-08
Retail offering
Market positioning
Product offer
Pricing
Vobis
History
Store portfolio
Figure 225: Vobis: Outlet data, 2004-08
Retail offering
Market positioning
Wellcome (Datamatic Group)
History
Figure 226: Datamatic: Group sales performance, 2004-08
Store portfolio
Figure 227: Wellcome: Outlet data, 2004-08
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues



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