IntroductionThis databook provides key data and information on the beer, cider and FABs market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on three categories: beer, FABs and cider*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business descriptionHighlightsThe market for beer, cider and FABs in Austria decreased at a compound annual growth rate of 0.2% between 2004 and 2009.The beer category led the beer, cider and FABs market in Austria, accounting for a share of 95.6%.Leading players in Austrian beer, cider and FABs market include Heineken N.V., Stieglbrauerei and Ottakringer Brauerei Harmer-AG.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Austria*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Beer, Cider and FABs in Austria to 2014
Published on September 2010
Report Summary
Introduction
This databook provides key data and information on the beer, cider and FABs market in Austria. This report is a comprehensive
resource for market, category and segment level data including value, volume, distribution share and company & brand share. This
report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: beer, FABs and cider
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business
description
Highlights
The market for beer, cider and FABs in Austria decreased at a compound annual growth rate of 0.2% between 2004 and 2009.
The beer category led the beer, cider and FABs market in Austria, accounting for a share of 95.6%.
Leading players in Austrian beer, cider and FABs market include Heineken N.V., Stieglbrauerei and Ottakringer Brauerei Harmer-AG.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Austria
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
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Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about' 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2004'09 20
Value analysis (Euro), 2009'14 21
Value analysis (US dollars), 2004'09 23
Value analysis (US dollars), 2009'14 23
Volume analysis, 2004'09 25
Volume analysis, 2009'14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 38
Heineken N.V. 38
Chapter 5 Category Analysis: Beer 41
Value analysis (Euro), 2004'09 41
Value analysis (Euro), 2009'14 42
Value analysis (US dollars), 2004'09 44
Value analysis (US dollars), 2009'14 45
Volume analysis, 2004'09 47
Volume analysis, 2009'14 48
Company and brand share analysis 50
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Cider 61
Value analysis (Euro), 2004'09 61
Value analysis (Euro), 2009'14 62
Value analysis (US dollars), 2004'09 63
Value analysis (US dollars), 2009'14 63
Volume analysis, 2004'09 64
Volume analysis, 2009'14 65
Company and brand share analysis 66
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: FABs 73
Value analysis (Euro), 2004'09 73
Value analysis (Euro), 2009'14 74
Value analysis (US dollars), 2004'09 76
Value analysis (US dollars), 2009'14 76
Volume analysis, 2004'09 78
Volume analysis, 2009'14 79
Company and brand share analysis 81
Distribution analysis 84
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Expenditure and consumption per capita 85
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 New Product Development 97
Product launches over time 97
Recent product launches 99
Chapter 10 Macroeconomic Profile 100
Macroeconomic Indicators 100
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110
LIST OF FIGURES
Figure 1: Beer, cider and FABs, Austria, value by category ('m), 2004'14 22
Figure 2: Beer, cider and FABs, Austria, category growth comparison, by value, 2004'14 24
Figure 3: Beer, cider and FABs, Austria, volume by category (liters, million), 2004'14 27
Figure 4: Beer, cider and FABs, Austria, category growth comparison, by volume, 2004'14 27
Figure 5: Beer, cider and FABs, Austria, company share by volume (%), 2008'09 30
Figure 6: Beer, cider and FABs, Austria, distribution channels by volume (%), 2008'09 34
Figure 7: Beer, Austria, value by segment ('m), 2004'14 43
Figure 8: Beer, Austria, category growth comparison, by value, 2004'14 46
Figure 9: Beer, Austria, volume by segment (liters, million), 2004'14 49
Figure 10: Beer, Austria, category growth comparison, by volume, 2004'14 49
Figure 11: Beer, Austria, company share by volume (%), 2008'09 52
Figure 12: Beer, Austria, distribution channels by volume (%), 2008'09 56
Figure 13: Cider, Austria, value ('m), 2004'14 62
Figure 14: Cider, Austria, volume (liters, million), 2004'14 65
Figure 15: Cider, Austria, distribution channels by volume (%), 2008'09 69
Figure 16: FABs, Austria, value by segment ('m), 2004'14 75
Figure 17: FABs, Austria, category growth comparison, by value, 2004'14 77
Figure 18: FABs, Austria, volume by segment (liters, million), 2004'14 80
Figure 19: FABs, Austria, category growth comparison, by volume, 2004'14 80
Figure 20: FABs, Austria, company share by volume (%), 2008'09 82
Figure 21: Global beer, cider and FABs market split (value terms, 2009), top five countries 89
Figure 22: Global beer, cider and FABs market value, 2004'09, top five countries 91
Figure 23: Global beer, cider and FABs market split (volume terms, 2009), top five countries 93
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Figure 24: Global beer, cider and FABs market volume, 2004'09, top five countries 95
Figure 25: Annual data review process 106
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Austria, value by category ('m), 2004'09 20
Table 4: Beer, cider and FABs, Austria, value forecast by category ('m), 2009'14 21
Table 5: Beer, cider and FABs, Austria, value by category ($m), 2004'09 23
Table 6: Beer, cider and FABs, Austria, value forecast by category ($m), 2009'14 23
Table 7: Beer, cider and FABs, Austria, volume by category (liters, million), 2004'09 25
Table 8: Beer, cider and FABs, Austria, volume forecast by category (liters, million), 2009'14 26
Table 9: Beer, cider and FABs, Austria, brand share by volume (%), 2008'09 28
Table 10: Beer, cider and FABs, Austria, volume by brand (liters, million), 2008'09 29
Table 11: Beer, cider and FABs, Austria, company share by volume (%), 2008'09 31
Table 12: Beer, cider and FABs, Austria, volume by company (liters, million), 2008'09 32
Table 13: Beer, cider and FABs, Austria, distribution channels by volume (%), 2008'09 33
Table 14: Beer, cider and FABs, Austria, volume by distribution channel (liters, million), 2008'09 33
Table 15: Beer, cider and FABs, Austria, expenditure per capita ('), 2004'09 35
Table 16: Beer, cider and FABs, Austria, forecast expenditure per capita ('), 2009'14 35
Table 17: Beer, cider and FABs, Austria, expenditure per capita ($), 2004'09 36
Table 18: Beer, cider and FABs, Austria, forecast expenditure per capita ($), 2009'14 36
Table 19: Beer, cider and FABs, Austria, consumption per capita (liters), 2004'09 37
Table 20: Beer, cider and FABs, Austria, forecast consumption per capita (liters), 2009'14 37
Table 21: Heineken N.V. key facts 38
Table 22: Beer, Austria, value by segment ('m), 2004'09 41
Table 23: Beer, Austria, value forecast by segment ('m), 2009'14 42
Table 24: Beer, Austria, value by segment ($m), 2004'09 44
Table 25: Beer, Austria, value forecast by segment ($m), 2009'14 45
Table 26: Beer, Austria, volume by segment (liters, million), 2004'09 47
Table 27: Beer, Austria, volume forecast by segment (liters, million), 2009'14 48
Table 28: Beer, Austria, brand share by volume (%), 2008'09 50
Table 29: Beer, Austria, volume by brand (liters, million), 2008'09 51
Table 30: Beer, Austria, company share by volume (%), 2008'09 53
Table 31: Beer, Austria, volume by company (liters, million), 2008'09 54
Table 32: Beer, Austria, distribution channels by volume (%), 2008'09 55
Table 33: Beer, Austria, volume by distribution channel (liters, million), 2008'09 55
Table 34: Beer, Austria, expenditure per capita ('), 2004'09 57
Table 35: Beer, Austria, forecast expenditure per capita ('), 2009'14 58
Table 36: Beer, Austria, expenditure per capita ($), 2004'09 58
Table 37: Beer, Austria, forecast expenditure per capita ($), 2009'14 59
Table 38: Beer, Austria, consumption per capita (liters), 2004'09 59
Table 39: Beer, Austria, forecast consumption per capita (liters), 2009'14 60
Table 40: Cider, Austria, value ('m), 2004'09 61
Table 41: Cider, Austria, value forecast ('m), 2009'14 62
Table 42: Cider, Austria, value ($m), 2004'09 63
Table 43: Cider, Austria, value forecast ($m), 2009'14 63
Table 44: Cider, Austria, volume (liters, million), 2004'09 64
Table 45: Cider, Austria, volume forecast (liters, million), 2009'14 65
Table 46: Cider, Austria, brand share by volume (%), 2008'09 66
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Table 47: Cider, Austria, volume by brand (liters, million), 2008'09 66
Table 48: Cider, Austria, company share by volume (%), 2008'09 67
Table 49: Cider, Austria, volume by company (liters, million), 2008'09 67
Table 50: Cider, Austria, distribution channels by volume (%), 2008'09 68
Table 51: Cider, Austria, volume by distribution channel (liters, million), 2008'09 68
Table 52: Cider, Austria, expenditure per capita ('), 2004'09 70
Table 53: Cider, Austria, forecast expenditure per capita ('), 2009'14 70
Table 54: Cider, Austria, expenditure per capita ($), 2004'09 71
Table 55: Cider, Austria, forecast expenditure per capita ($), 2009'14 71
Table 56: Cider, Austria, consumption per capita (liters), 2004'09 72
Table 57: Cider, Austria, forecast consumption per capita (liters), 2009'14 72
Table 58: FABs, Austria, value by segment ('m), 2004'09 73
Table 59: FABs, Austria, value forecast by segment ('m), 2009'14 74
Table 60: FABs, Austria, value by segment ($m), 2004'09 76
Table 61: FABs, Austria, value forecast by segment ($m), 2009'14 76
Table 62: FABs, Austria, volume by segment (liters, million), 2004'09 78
Table 63: FABs, Austria, volume forecast by segment (liters, million), 2009'14 79
Table 64: FABs, Austria, brand share by volume (%), 2008'09 81
Table 65: FABs, Austria, volume by brand (liters, million), 2008'09 81
Table 66: FABs, Austria, company share by volume (%), 2008'09 83
Table 67: FABs, Austria, volume by company (liters, million), 2008'09 83
Table 68: FABs, Austria, distribution channels by volume (%), 2008'09 84
Table 69: FABs, Austria, volume by distribution channel (liters, million), 2008'09 84
Table 70: FABs, Austria, expenditure per capita ('), 2004'09 85
Table 71: FABs, Austria, forecast expenditure per capita ('), 2009'14 85
Table 72: FABs, Austria, expenditure per capita ($), 2004'09 86
Table 73: FABs, Austria, forecast expenditure per capita ($), 2009'14 86
Table 74: FABs, Austria, consumption per capita (liters), 2004'09 87
Table 75: FABs, Austria, forecast consumption per capita (liters), 2009'14 87
Table 76: Global beer, cider and FABs market value, 2009 88
Table 77: Global beer, cider and FABs market split (value terms ($m), 2009), top five countries 91
Table 78: Global beer, cider and FABs market volume, 2009 92
Table 79: Global beer, cider and FABs market split (volume terms, 2009), top five countries 95
Table 80: Leading players, top five countries 96
Table 81: Austria beer, cider and FABs new product launches reports, by company (top five companies), 2009 97
Table 82: Austria beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 97
Table 83: Austria beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 84: Austria beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 85: Austria beer, cider and FABs new product launches (reports), by package tags or claims 2009 99
Table 86: Austria beer, cider and FABs new product launches - recent five launches (2009) 99
Table 87: Austria population, by age group, 2004'09 (millions) 100
Table 88: Austria population forecast, by age group, 2009'14 (millions) 101
Table 89: Austria population, by gender, 2004'09 (millions) 101
Table 90: Austria population forecast, by gender, 2009'14 (millions) 102
Table 91: Austria nominal GDP, 2004'09 ('bn, nominal prices) 102
Table 92: Austria nominal GDP forecast, 2009'14 ('bn, nominal prices) 102
Table 93: Austria real GDP, 2004'09 ('bn, 2000 prices) 103
Table 94: Austria real GDP forecast, 2009'14 ('bn, 2000 prices) 103
Table 95: Austria real GDP, 2004'09 ($bn, 2000 prices) 103
Table 96: Austria real GDP forecast, 2009'14 ($bn, 2000 prices) 104
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Table 97: Austria consumer price index, 2004'09 (2000=100) 104
Table 98: Austria consumer price index, 2009'14 (2000=100) 104
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