Mkt 380 showcase featuring Marketing Paintball on the Internet
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This showcases Patrick Smith's work for University of Nevada's Marketing 380 class. Marketing Paintball on the Internet Patrickms.com Mkt 380 Showcase Patrick Smith Student Marketing Major Graduating May 2015 Athlete Paintballer Triathlete Businessman Tutor Consultant Blogger RenoWriter.net Marketing 380 Assignment Create 5 blog posts that: Display effective analysis of e-marketing in chosen field Demonstrates expertise Establish KPI Apply KPI to a Test Case J4 paintball high engagement startup Deep Dive Do You Know What a Paintball Impression is Worth? Current Industry Discussion What Do You Know About Paintball Sponsorship? Further Research Contribute to the Discussion
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Mkt 380 showcase featuring Marketing Paintball on the Internet
- 1. Patrickms.com Mkt 380 Showcase
- 2. Patrick Smith • Student • Marketing Major • Graduating May 2015 • Athlete • Paintballer • Triathlete • Businessman • Tutor • Consultant • Blogger • RenoWriter.net
- 3. Marketing 380 Assignment • Create 5 blog posts that: • Display effective analysis of e-marketing in chosen field • Demonstrates expertise
- 4. Parallel Approach Effective Analysis Establish Key Performance Indicators Apply KPI to Test Case Deep Dive Demonstrate Expertise Current Industry Discussion
- 5. Establish KPI • 8.59 Followers per Tweet • 27th Average placement in organic paintball searches • .38% Views -> Subscriptions • .84% Likes -> Talking About Facebook YouTube Twitter Google Search Engine Placement • 5.52 Followers per Tweet • 43rd Average placement in organic paintball searches • .63% Views -> Subscriptions • .61% Likes -> Talking About Facebook YouTube Twitter Google Search Engine Placemen t Planet Eclipse vs. Dye Precision inc: Paintball’s Battle for the Top Spot
- 6. Apply KPI to a Test Case J4 paintball high engagement startup • Not Active• 300,000+ Impressions • 1.40% Views -> Comment • .55% Views -> Subscriptions • 24% Likes -> Talking About Facebook YouTube Twitter Paintball Bulletin Boards J4 Paintball • Startup Paintball Gun Manufacturer • Active Internet Presence During Development Process • Focused Effort Where There Audience Is Analysis Effective utilization of Facebook and Bulletin Boards will drive sales after product release
- 7. Deep Dive Do You Know What a Paintball Impression is Worth? What is the Dollar Value of a Paintball Impression? • Chattanooga CEP • Professional Paintball Team • Attempting to Crowdfund their Season • Raised ~$13,000 • Generated ~14,000 Impressions Analysis Each Impression Netted ~91 cents in Actual Revenue
- 8. Current Industry Discussion What Do You Know About Paintball Sponsorship? Clarifying the Myth of Paintball Sponsorship Discussing How to Structure Rules and Penalties Is Rule Breaking Part of Paintball?
- 9. Further Research Dissecting the customer: • Tournament Players Versus • Recreational Players Looking Forward The Move to Mobile • Changing paintball customer behavior? • Affect on Bulletin Boards?
- 10. Contribute to the Discussion Contact Me • Patrick.Smith@patrickms.com • TheRenoWriter@gmail.com • www.Facebook.com/Patrick.Smith.5074 • Linkedin Subscribe and Comment • www.PatrickMS.com/Blog • RenoWriter.net