What is content writing? Find out more in my presentation in Kampus Merdeka X Universitas Ahmad Dahlan program.

1. INTRODUCTION
TO CONTENT
WRITING

2. HAY!
HOWDY?
Title: Presentasi Gw Author: Gw sendiri lah
Name: Renica Cristia Ningrum/Renica Ryadi
A little about me:
Copy/SEO/Scriptwriter
2019 - 2020
Digital Marketing Lead
2020 - 2021
Marketing Strategist
2020 - 2021
SEO Writer
2021 - present
Hustler
2020 - present
Research Assistant
2020 - present

3. KONTRAK BELAJAR
Selama Kelas Content Writing berlangsung, peserta diharapkan:
1. Membawa makanan, minuman, atau cemilan apapun yang bisa jadi pendamping (karena
siapa lagi yang bisa mendampingi ‘kan?).
2. Kelasnya lama, 3 JAM. Jadi kalau butuh ke kamar mandi, tolong jangan ditahan.
3. Aktif berkenalan, PDKT, discuss-discuss ria di kelas (wajib ngajak gw tapi).
4. Siapkan catatan seperlunya selama proses belajar bareng di kelas, lumayan banyak
soalnya yang dipelajari.
5. Meski kita bebas komunikasinya kaya gimana, ini materi ̶y̶a̶n̶g̶ ̶b̶i̶s̶a̶ ̶b̶i̶k̶i̶n̶ ̶k̶a̶l̶i̶a̶n̶ ̶d̶a̶p̶e̶t̶ ̶
u̶a̶n̶g̶ ̶b̶a̶n̶y̶a̶k̶ 3 SKS yang bisa mempengaruhi GPA kalian.
Jadi belajar sungguh-sungguh ya!

4. WHO IS A CONTENT WRITER?

7. Content writer is a professional writer
who creates engaging content for digital
marketing purposes.
Every writing that went viral is
included.
CONTENT WRITER

8. Engaging
Contents
Marketing
Purposes
Professional
You are getting paid
or make a living
by doing this
Including writing,
and visual object
that gives value and
attract audience’s
attention
- Branding
- Promoting
- Sales
- Customer Management
Content Writer

9. WHAT MAKES SOMEONE A GOOD
CONTENT WRITER?

10. A good content writer creates well
written, informative and high quality
contents.
CONTENT WRITER STANDARD

11. High Quality Content
Brand
Content
Audiences
Media
• Value
• Public perception towards the
brand
• Brand Purposes
• Engaging
• Informative
• Satisfying
• Truth
• Effective
• Focus
• Marketing Purposes
• Terms and
Condition
• Optimized

13. SKILLS NEEDED TO BECOME A
CONTENT WRITER

14. Language Skill
Research
Content Optimization
Tools Related Skill
Adaptability
Organizational & Time
Management
Collaboration
Content Writing Skills
Ability to create effective sentences
Ability to do research about related topics
Ability to optimize contents
Ability to use content writing tools (Word,
Gdocs, etc)
Ability to write in any niche for any
audience
Ability to organize jobs and meet with
deadlines
Ability to work with others in a collaboration

15. TIPS TO BECOME SUCCESSFUL
CONTENT WRITER

16. Successful Content Writer Tips
Have a Passion
Never Stop Learning
Understand Your
Audiences
Be Original
Exceed Client’s
Expectations
Practice Makes Perfect

17. STEPS TO BECOME A
SUCCESSFUL CONTENT WRITER
(From Zero To Hero)

18. Successful Content Writer Tips
Mastering
Content
Writing Skills
Create
Portfolios
Offering
Service
(Freelance or
Agency)
Raising Your
Value
Building a
Brand

19. For further details click on:
https://sites.google.com/view/r
enicaryadi

25. BREAKOUT ROOM CHALLENGE

26. MEETING 2 CHALLENGE
● Free Google Sites Content Writer’s CV for 3
best fellows and content writing mentoring
with me for 3 months