Slideshare 2013 niso june 12 streaming media


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    1. 1. NISO Webinar:A Content Stream Runs Through It:Managing Streaming Media Collectionsin LibrariesJune 12, 2013Speakers:deg farrelly, Media Librarian, Arizona State University LibrariesTerrence McCormack, Associate Director and Head, M. Robert Koren Centerfor Clinical Education, Charles B. Sears Law Library, University at Buffalo
    2. 2. NISO Webinar: A Content Stream Runs Through It - June 12, 2013Merrily, Merrily, Merrily, MerrilyWading into Streaming Video
    3. 3. deg farrellyMedia LibrarianArizona State University
    4. 4. Nothing in this presentation should be construed aspromotion, review and/or endorsement ofany specific product, vendor, or interfaceImages within presentation used with permissionor within the Fair Use provisions of US Copyright
    5. 5. Scope of this presentationAddress key issues and practices related to librariesstreaming commercially produced & distributedvideo: Primarily educational or documentary titles With special attention to changes in themarketplace and our understanding of changinguser behavior and expectations.
    6. 6. Academic Library Streaming
    7. 7. “trends noticeable today … are as remarkableas the shift from the scroll to the codexover 2,000 years ago.”Peter Kauffman & Jen MohanVideo Use and Higher Education (2009)
    8. 8. Paradigm ShiftsPrint PublishingandDelivery
    9. 9. Paradigm Shifts
    10. 10. Publishing Models - Monographs
    11. 11. Distributors
    12. 12. Publishing Models – Film & Video
    13. 13. Paradigm Shift in Media
    14. 14. Paradigm Shift in Media
    15. 15. Mass Market Entertainment Video
    16. 16. Mass Market Video Distribution
    17. 17. The move tostreaming videois aPendulum Swing
    18. 18. Paradigm ShiftsModesofInstruction
    19. 19. Paradigm Shifts
    20. 20. Faculty Use of VideoJoint study by:Copyright Clearance CenterNew York UniversityIntelligent Television
    21. 21. Some key findings
    22. 22. Some key findings 45% of faculty anticipate using more video
    23. 23. Some key findings 45% of faculty anticipate using more video 43% cannot find quality/appropriate material
    24. 24. Some key findings 45% of faculty anticipate using more video 43% cannot find quality/appropriate material 45% find their video content from commercial sites
    25. 25. Some key findings 45% of faculty anticipate using more video 43% cannot find quality/appropriate material 45% find their video content from commercial sites @ half that number (23%) find content in the Library
    26. 26. Faculty werebypassingthe library to findcontent they need, inthe format they need
    27. 27. Accelerating development
    28. 28. 2010 Survey of Academic Libraries
    29. 29. 2013 Survey of Academic Library Streaming Video
    30. 30. Multiple Options
    31. 31. Approaches to Providing Content
    32. 32. Approaches to Providing Content Publicly accessible titles
    33. 33. Content Approaches Publicly accessible
    34. 34. Content Approaches Publicly accessible titles Individual title selection
    35. 35. Content Approaches Publicly accessible titles Individual title selection Curated collections
    36. 36. Content Approaches Publicly accessible titles Individual title selection Curated collections Clip collections
    37. 37. Licensing
    38. 38. Term License
    39. 39. In-Perpetuity License
    40. 40. Subscription License
    41. 41. Pay Per View
    42. 42. Pricing Models
    43. 43. Critical Considerations and Decisions Hosting Workflow Access and Discovery
    44. 44. Hosting
    45. 45. “It is clear that librarian involvement in scenarioplanning and the practical dimensions of licensingwill be essential for any innovation to take place.”Peter Kauffman & Jen MohanVideo Use and Higher Education
    46. 46. Critical considerationsand decisions willnecessitate librariestaking the lead informing partnerships
    47. 47. Access & Discovery
    48. 48. Access & Discovery“Findability precedes usability.You can’t use what you can’t find.”Mark A. GreenfieldUniversity at BuffaloCCUMC Conference (2010)
    49. 49. Catalog records
    50. 50. Work Flow
    51. 51. FTEto
    52. 52. FTEto
    53. 53. Issues
    54. 54. Issues
    55. 55. Issues
    56. 56. Issues
    57. 57. Hosting SolutionsOpen Source OptionsKaltura - corp.kaltura.comAvalon - avalonmediasystem.orgOmeka - omeka.orgSemi-Commercial ServicesNJVid -
    58. 58. Commercial ServicesKanopy - kanopystreaming.comLearningCore - learningcore.netMediaHub - www.videoprojectdigital.comShareStream -
    59. 59. Useful ResourcesHandman, G. (2010). License to look: Evolving models forlibrary video acquisition and access. LibraryTrends, 58(3), 324-334.White paper version:, P.B., & Mohan, J. (2009). Video use and highereducation: options for the future. Intelligent Television.Retrieved from: Research Group (2010). Chapter 15: Audio VisualMaterials. Survey of Academic Libraries.
    60. 60. More Useful ResourcesOLAC Cataloging Policy Committee & StreamingMedia Best Practices Task Force (2009). Best practicesfor cataloging streaming media.Retrieved from: Media Rights by
    61. 61. Communities of PracticeVideoLib Discussion Library Association Video Round
    62. 62. Communities of PracticeNational Media Marketnmm.netConsortium of College and University Media Centers(CCUMC)
    63. 63. Streaming Video Video Collections Guide
    64. 64. Contact Informationdeg farrellyASU LibrariesArizona State UniversityTempe, Arizona 85267Phone: 480.965.1403Email:
    65. 65. Ready to get your feet wet?
    66. 66. Streaming and Digital Collections:legal responsibilities and pitfallsTerry McCormack,Charles B. Sears Law LibraryUniversity at Buffalo LibrariesNASIO Webinar, June 12, 2013
    67. 67. Section 107Fair Use• § 107 · Limitations on exclusive rights: Fair useNotwithstanding the provisions of sections 106 and 106A, the fair use of acopyrighted work, including such use by reproduction in copies orphonorecords or by any other means specified by that section, for purposessuch as criticism, comment, news reporting, teaching (including multiplecopies for classroom use), scholarship, or research, is not an infringement ofcopyright. In determining whether the use made of a work in any particularcase is a fair use the factors to be considered shall include— (1) the purposeand character of the use, including whether such use is of a commercialnature or is for nonprofit educational purposes; (2) the nature of thecopyrighted work; (3) the amount and substantiality of the portion used inrelation to the copy-righted work as a whole; and (4) the effect of the useupon the potential market for or value of the copy-righted work. The factthat a work is unpublished shall not itself bar a finding of fair use if suchfinding is made upon consideration of all the above factors.
    68. 68. Risk Assessment• The nature of the format• Methods of playback and display• Accessibility (by whom and where)• The purpose and amount used• The nature of the content (fiction v. non-fiction)• Consequences of infringement• Other issues e.g. DMCA
    69. 69. Streaming Media Increases the Risk ofInfringementCharacteristically older analogor physical format mediaoffered better containmentand control over infringingactivities
    70. 70. How to Mitigate the Risk• License agreements• Public performance agreements• Information technology controls• Copyright policy and procedures that addresscurrent teaching practices
    71. 71. • A “public performance” is hereby defined as theshowing of the film outside of the home or anyplace where people are gathered who are notfamily members, such as atheater, school, church or library.• This agreement grants the owner of the film thelegal right to “public performances” of the filmunder all of the following criteria:– a) for educational purposes only and– b) for screening audiences not to exceed 50 peopleat a time and– c) not for profitLimited Public Performance
    72. 72. Licensed Performance:Major motion pictures••
    73. 73. 17 USC § 110 - Limitations on exclusive rights:Exemption of certain performances and displaysFace to Face Teaching Exemption• the performance or display is made by, at thedirection of, or under the actual supervision of aninstructor as an integral part of a class session…• the performance or display is directly related and ofmaterial assistance to the teaching content of thetransmission…
    74. 74. TEACH Act• it is not copyright infringement for teachers andstudents at an accredited, nonprofit educationalinstitution to transmit performances and displays ofcopyrighted works as part of a course if certainconditions are met.• If these conditions are not or cannot be met, use ofthe material will have to qualify as a fair use orpermission from the copyright holder(s) must beobtained.
    75. 75. Streaming Video LicensingLicensed(Commercial)In-HouseProductions(institutionalcopyright)Ephemeral(recordings ondemand)“Unlicensed”(webcasts)Impacts usage andpotential liability
    76. 76. Unlicensed Streaming Content
    77. 77. Commercial Productions• Documentary works and other educational programing• Theatrical Works
    78. 78. In-House Productions
    79. 79. Ephemeral Recordings
    80. 80. Licensed Streaming Content
    81. 81. • First Run Features• Icarus Films• California Newsreel• Cambridge Documentary Film• Ambrosia Films• PBS Educational• Film Media Group• New Day FilmSources of Commercial Streaming Media
    82. 82. Term or Subscription Based License Agreements• Terms agreements can range from one viewing session or showing to five yearsor more.• They may be between the distributor and the institution or an individual.• In most cases the streaming is through an external IT infrastructure that thedistributor controls or contracts with.• Access control is at the institutional end and maintained through authenticationand or IP rangesLicense agreements in perpetuity between the distributor and institution• Agreements in perpetuity are in most cases for “the life of the file”• The distributor transfers the file to the institution rips the content from a DVD• The distribution, storage and control is dependent entirely on the institutionsIT infrastructure
    83. 83. Online Streaming from the Distributor• Similar to the access model, the technology is based primarily on the distributors side• The user or institution is only responsible for access to the streaming contentthrough authentication or use of IP ranges• In most cases, distributors facilitate and do not restrict use of their content in distanceeducation in the agreements
    84. 84. Ownership in PerpetuityIn most cases distributors agree to:• Allow the institution to store the files on their servers• Distribute via an authenticated system• Rip (copy) an existing DVD title from the costumers collection within a set time frame• Keep the file in perpetuity which means the “life of the file”• The institution may not copy our reproduce the file into another format(e.g. cut a new DVD from the file)• Same restrictions apply as with online streaming from distributors• Local storage works in a way that is similar to the traditional ownership model
    85. 85. Process for Ripping a DVDDecode compressioncontainer formatDecode contentscramblingDecode copy protectionFour-step decoding processEnables content toplay region freeDecoder
    86. 86. Exemptions to DVD Circumvention: DMCA
    87. 87. Theatrical Works
    88. 88. • Electronically stream online to University’s authorized users• For educational and non-theatrical purposes• Users must be authenticated for delivery through a coursemanagement system• Users must register under an associated course or a course thatis on electronic reserveRequirements of Streaming Use
    89. 89. Further Protection :Embedded HTML Code inBlackboard AssignmentPosts
    90. 90. Derivative Works• If you are an author or an artist and you wantto use all or part of someone elses creation inyour work, you may run into problems withclaims that your art is a derivative work.– Audio– Video– Images– Text
    91. 91. Section 108Libraries and Archives• § 108 · Limitations on exclusive rights: Reproduction by libraries and archives (a) Except as otherwiseprovided in this title and notwithstanding the provi-sions of section 106, it is not an infringement ofcopyright for a library or archives, or any of its employees acting within the scope of theiremployment, to reproduce no more than one copy or phonorecord of a work, except as provided insubsec-tions (b) and (c), or to distribute such copy or phonorecord, under the conditions specified bythis section, if— (1) the reproduction or distribution is made without any purpose of direct or indirectcommercial advantage; (2) the collections of the library or archives are (i) open to the public, or (ii)available not only to researchers affiliated with the library or archives or with the institution of which itis a part, but also to other persons doing research in a specialized field; and (3) the reproduction ordistribution of the work includes a notice of copy-right that appears on the copy or phonorecord that isreproduced under the
    92. 92. NISO Webinar:A Content Stream Runs Through It: ManagingStreaming Media Collections in LibrariesNISO Webinar • June 12, 2013Questions?All questions will be posted with presenter answers onthe NISO website following the webinar:
    93. 93. Thank you for joining us today.Please take a moment to fill out the brief online survey.We look forward to hearing from you!THANK YOU