The document presents information on intercultural communication through a slideshow presentation. It discusses key topics such as defining culture and why cultures differ, types of cultural communication including cross-cultural, international, multi-cultural and inter-cultural communication. Intercultural communication is defined as communication across different cultures and social groups. The significance of intercultural communication for international business and the need for it in a globalized world are also covered. Guidelines for effective intercultural communication are provided.

1. A Presentation on
Intercultural Communication
1. Introductionto Culture
2. Typesof CulturalCommunication
• Cross-culturalcommunication
• Internationalcommunication
• Multi-culturalcommunication
• Interculturalcommunication
3. Whatis InterculturalCommunication?
4. Significanceof InternationalCommunication
5. NeedforInterculturalCommunication
6. Twotrendsof InterculturalCommunication:Globalizationand
MulticulturalWorkplace
7. Guidelinesforinterculturalcommunication
8. Conclusion
TopicsCovered
- b y R E K I B A H M E D

2. • Cultureisn’tonlyintellectualhappeningslikearts,festivals, traditionalfoods,
heritagesorliterature,butreferstothedailylifestyleofthegeneralpopulationor
agroupofpeople oranindividual.Italsodescribes thefamilylifeandsocial life.
What is
‘culture’?
Why do cultures differ?
History
Educational Backgrounds
Social backgrounds
Ethnic
Religion
Ecology
Technology

3. Types of Cultural Communication
Cross culturalcommunication
Internationalcommunication
Multi-culturalcommunication
Inter-culturalcommunication

4. What is Inter-Cultural Communication?
“Intercultural communication” is a discipline that studies communication across
different cultures and social groups, or how culture affects communication.
It is used to describe the wide range of communication processes and problems
that naturally appear within an organization or social context made up of individuals from
different religious, social, ethnic, and educational backgrounds.

5. Significance of Intercultural
Communication
Effective intercultural communication helps to eliminate communication
obstacles like language barriers and stereotypes from international business.
Effective global communication can be achieved through learning about other
cultures and implementing communication strategies such as reflective listening
and beingopen-minded.

6. Need for Intercultural Communication
• Success ofany International business.
• Allows workers from different cultures to work together as a group.
• Worldwide marketing campaign.
• An increase in international business.

7. Two trends of Intercultural Communication
Globalization
Multicultural
Workforce

8. • “Globalization” refers to the reduction and removal of barriers between national
borders in orderto facilitate the flow of goods, capital, servicesand labour.
• The phrase “multicultural workforce” refers to the changing age, gender, ethnicity,
physical ability, and race,of employees across all types and places of work .

9. Guidelines for inter-cultural communication:-
• Speak slowly
• Ask distinct questions
• Taketurns
• Be supportive
• Write it down
• Checkmeanings
• Avoid slangs
• Limit the humour
• Maintain etiquette and do some research
• Be sensitive
• Be attentive to cues

10. Conclusion
Intercultural understanding increases both sending and receiving abilities, making communication
between people with different linguistic and cultural backgrounds as constructive as possible. With broader
experience, the care and concern you demonstrate will not just nourish intercultural communication but will
encouragefurthercommunication efforts as well.
Not practicing effective intercultural communication can lead to accidentally offending another
individual. An organization dedicated to improving business between cultures, the consequences for such an
accident can rangefrom an embarrassing moment to the collapse of an entire business deal.

11. Thank You