Ralph du Plessis

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Started online in 1999 at a startup in London selling ad space, designing and building animated banner ads, selling SEO and optimizing websites. Have since worked in both agencies and client side, primarily on search marketing (PPC & SEO) with social media now a growing part of that mix. Founded Red Mud Media in 2008 a digital marketing company and have grown the business every year. Clients have included Travelzoo, Tesco, Universal Music, Travelocity, Mercedes Benz, Travel Indochina, Fliptop and JustGiving.com Moved to Silicon Valley in 2011 for 18 months and returned to the UK in 2012. Love startups, driving traffic and increasing conversion rates. Specialties: SEO, PPC, Social Media...

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About

Ralph du Plessis

Presentations

Guide to Pensions 2017

Likes

SparkToro Beta Sneak Peek

PWA SEO: Optimizing for the Future of the Web

Influence Not Influencers

Excel for Marketers - Why do you hate Excel (#Measurefest 2013)

How to take your content marketing to the next level

Three practical (and inventive) ways of pinching keyword insight from your competitors #searchleeds #searchY

Using topic modelling frameworks for NLP and semantic search

Brighton SEO - Data Journalism: A practical guide to winning big links

Presentation Horrors: Don't do these things

Frankenpage: Using 1,000,000 Little Pieces of Data + Design to Reverse Engineer the Perfect Landing Page

SEO Project Management for Successful Processes #TheInbounder

The Future of Search

An Editor's Insights by Melissa Fach - #Pubcon Las Vegas 2017

Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers

20 steps to drive content marketing success with SEO

How to be a Facebook Advert Superhero

Will Critchlow The Inbounder

Digital transformation - Social Media Strategy for 2017

Lean content: An effective web writing workflow

Emotional Content

The International Content Success Kit #PubCon

How To (Really) Get Into Marketing

Key Learnings From Creating 8000+ Facebook Ads Campaigns @ #MancSAS

2016 Edelman TRUST BAROMETER - Global Results

The slide deck we used to raise half a million dollars

6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOxford

12 Actionable Tips To Become The Content Authority In Your Niche

Parole Parole Parole - Practical, Modern Keyword and Topical Research

How to Make Visual Content on a Shoestring Budget

Why Content Marketing Fails