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Lean content: An effective web writing workflow

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Most of us write blog posts. But it's a drag: We have to format, save, rewrite, edit, get images, reformat, and so on. That's a huge timewaster, and it distracts from what's important. The writing!

This presentation explains my method for producing great, polished content with less effort, so that I can focus on technique instead of workflow.

Published in: Marketing
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Lean content: An effective web writing workflow

  1. @portentint LEAN CONTENT
  2. @portentint I’m Ian. CEO of Portent.
  3. @portentint @portentint
  4. @portentint Once, I raced bicycles (I sucked)
  5. @portentint Lean = Maintaining Velocity
  6. @portentint Lean = Occasional Road Rash
  7. @portentint Lean = Looking Where You’re Going
  8. @portentint You have to practice
  9. @portentint 2x effort now means .5x effort forever
  10. @portentint .5x effort = better technique
  11. @portentint HOW I CREATE A BLOG POST
  12. @portentint I find my ideas
  13. @portentint Answerthepublic.com
  14. @portentint
  15. @portentint
  16. @portentint@portentint My own twisted psyche Deodorant in space?
  17. @portentint Google Suggest
  18. @portentint
  19. @portentint
  20. @portentint I set up my project
  21. @portentint@portentint Do not skip this
  22. @portentint I use plain text
  23. @portentint Sublime Text 2
  24. @portentint Why plain text? Hmmm. Let’s see…
  25. @portentint It doesn’t crash
  26. @portentint Small
  27. @portentint Portable
  28. @portentint HTML, from Word
  29. @portentint Future proof the aliens have invaded!
  30. @portentint Future proof at least they can read my text files
  31. @portentint Add Markdown
  32. @portentint http://bit.ly/1RscAUc Install guide
  33. @portentint
  34. @portentint
  35. @portentint
  36. @portentint https://daringfireball.net/projects/markdown/syntax
  37. @portentint Preview in Marked Marked2app.com
  38. @portentint On Windows: http://markdownpad.com/
  39. @portentint Use images (that matter)
  40. @portentint@portentint AVOID CRAPPY STOCK PHOTOS
  41. @portentint@portentint AVOID CRAPPY STOCK PHOTOS
  42. @portentint@portentint AVOID CRAPPY STOCK PHOTOS
  43. @portentint@portentint AVOID CRAPPY STOCK PHOTOS
  44. @portentint Use images for a reason
  45. @portentint “Break up the page” is not a reason
  46. @portentint Sourcing images
  47. @portentint@portentint Bespoke
  48. @portentint@portentintA Dwarf by BrokenMachine86 (brokenmachine86.deviantart.com). Colored pencils and ink on brown paper. Wikimedia
  49. @portentint@portentint Pexels Unsplash
  50. @portentint Google filter by usage rights
  51. @portentint Snagit for screen caps
  52. @portentint Quick Snagit tip: Save sharper screen caps
  53. @portentint@portentint Skitch Mac: CMD + CTRL + 4 Windows: CTRL + PrtScn Android: Sleep/wake + volume down iOS: Sleep/wake + Home
  54. @portentint Questions? Tweet @portentint
  55. @portentint@portentint Alfred lacks purpose
  56. @portentint@portentint Alfred has purpose
  57. @portentint Prep the images
  58. @portentint Preview on Mac Paint on Windows
  59. @portentint Compress!!! See http://portent.co/speedy-sites
  60. @portentint Put ‘em where they belong
  61. @portentint Save. The. Original.
  62. @portentint Want a preview?
  63. @portentint No formatting yet, but see size/shape
  64. @portentint Edit
  65. @portentint HemingwayApp
  66. @portentint Proofread
  67. @portentint CREDIT:ZEKEMILLER,TIMEREPORTER
  68. @portentint Grammarly
  69. @portentint I CONVERT
  70. @portentint
  71. @portentint Huzzah!!!
  72. @portentint Automatic
  73. @portentint Automatic!!
  74. @portentint Automatic!!!
  75. @portentint Automatic!!!!
  76. @portentint Automatic!!!!!!!!!!!
  77. @portentint Publish
  78. @portentint Use “Text” not “Visual”
  79. @portentint Upload images
  80. @portentint Preview!!!!!!!!!
  81. @portentint
  82. @portentint HOW I SQUEEZE OUT EVERY DROP OF VALUE FROM THAT CONTENT
  83. @portentint Re-use
  84. @portentint@portentint
  85. @portentint@portentint
  86. @portentint@portentint
  87. @portentint time to retweet…
  88. @portentint@portentint
  89. @portentint The rollup (from @seo-theory)
  90. @portentint
  91. @portentint
  92. @portentint WHERE TO PUBLISH
  93. @portentint SLIDESHARE VINE INSTAGRAM SCRIBD KINDLE AUDIO
  94. @portentint MEDIUM LINKEDIN PULSE QUORA REDDIT
  95. @portentint@portentint Why publish elsewhere?
  96. @portentint BONUS ROUND
  97. @portentint BONUS ROUND! Smart quotes “ “ ” ” ‘ ‘ ’ ’
  98. @portentint BONUS ROUND! Others — – … © ™
  99. @portentint Remember, if you use Markdown, you don’t need to learn these
  100. @portentint Plague words
  101. @portentint 3E6699 END RESULT RESULT UNDER NO CIRCUMSTANCES NEVER INDEED OMIT REGARDLESS OMIT SIMPLY PUT OMIT OBVIOUSLY OMIT BEYOND A SHADOW OF A DOUBT DEFINITELY HTTP://PORTENT.CO/PLAGUE-WORDZ
  102. @portentint Formatting
  103. @portentint BASIC LAYOUT
  104. @portentint BASIC LAYOUT 3-6 lines/paragraph
  105. @portentint BASIC LAYOUT 1-3 paragraphs per heading
  106. @portentint Just guidelines
  107. @portentint TOOLS TO GET FAST
  108. @portentint TextExpander: Type less
  109. @portentint
  110. @portentint Shortcat: Mouseless menus SHIFT + CMD + SPACE
  111. @portentint Hit ENTER
  112. @portentint THE ADVANCED CLASS
  113. @portentint Github
  114. @portentint Github: Collaboration & versioning
  115. @portentint Plus Markdown previewing
  116. @portentint Pandoc Convert to Word, Kindle, PDF, HTML…
  117. @portentint@portentint
  118. @portentint THE WRAPUP
  119. @portentint POOT
  120. @portentint This is a process
  121. @portentint 2x effort now means .5x effort forever
  122. @portentint .5x effort = better technique
  123. @portentint Get in touch! I want to help!!!
  124. @portentint SMALL, UNMARKED BILLS ONLY portent.com/blog @portentint facebook.com/ian.lurie THE LINKS: http://portent.co/lean-content

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