Media Literacy and 1984

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  • Lesson to accompany Orwell’s 1984.
  • Define literacy. Ask students to rate how literate they consider themselves on a scale of 1-10. Again with Digital literacy.
  • Type as they answer.
  • Discussion
  • Real McDonald’s ad in Austria McD’s burger = mother’s breast = nutritious, warm, home, love, comfort Message = eat our food
  • Show Nike commercial featuring NBA stars. Hip hop music appeals to the young; heroic imagery; celebrities that young people want to be like. Song lyrics: “The truth is speaking, you should listen...” message: Wear our shoes and you will not only be a good basketball player, but also a hero.
  • “ Buy our product”: persuasion. -Trying to convince someone to act/not to act in a certain way. “ Our product is good and good for you”: propaganda. -Trying to manipulate the thoughts or beliefs of a person through words and images
  • persuasion/propaganda
  • Pakistan Ordnance Factories: “Armed deterrence is an effective measure to keep troublesome elements at bay and keep the Peace [Captial P]. POF’s mission is Peace, and in more than 40 countries, we help maintain Peace. [Teacher to teacher comment: don’t even get me started.]
  • Miley Cyrus’ “Party in the U.S.A.” music video -Do these images represent you and the U.S.A. that you know? -Is it real America? -How is this propaganda? Message: love your country. Motive: why do they want us to love our country?
  • Pop-up ad. Briefly discuss marketing strategy.
  • Different philosophies if you are knowledgeable , but same communication strategy. What if you didn’t know what each represented?
  • You are about to read 1984 The Party uses technology to maintain power and control its citizens.
  • Journal writing time.
  • If the Party and Oceania were set in modern times, what are some technological methods they could use?
  • Type in one answer from each group as they share aloud
  • Messages?
  • Potential essay question: Agree or disagree? Explain and justify your stance.
  • Media Literacy and 1984

    1. 1. Persuasion, Propaganda and Power Are you watching Big Brother?
    2. 2. Are you Digitally literate? <ul><li>Literacy </li></ul><ul><ul><li>Definition </li></ul></ul><ul><ul><li>How literate are you? 1-10 </li></ul></ul><ul><li>Digital literacy </li></ul><ul><ul><li>Definition </li></ul></ul><ul><ul><li>How literate are you? 1-10 </li></ul></ul>
    3. 3. Digital literacy today <ul><li>What types of digital media do you use? </li></ul><ul><ul><li>(Student answers here.) </li></ul></ul>
    4. 4. Why is Digital Literacy important? <ul><li>Can you survive without it? </li></ul><ul><li>Does it make you smarter/faster/stronger? </li></ul><ul><li>Should we teach it in school? </li></ul><ul><li>Do we need it? Why? </li></ul>
    5. 5. Okay, now what about Media Literacy? <ul><li>What’s the difference between digital and media literacy? </li></ul><ul><li>Definition: </li></ul><ul><ul><li>Media literacy is the ability to analyze, evaluate and create messages in a variety of different media modes and forms. </li></ul></ul>
    6. 6. In other words... <ul><li>Digital literacy = ability to use/operate media </li></ul><ul><li>Media literacy = ability to analyze/interpret media </li></ul><ul><ul><li>What’s the message? </li></ul></ul><ul><ul><li>How is it communicated? </li></ul></ul><ul><ul><li>What’s the motive? </li></ul></ul>
    7. 7. What’s the message?
    8. 8. What’s the message? <ul><li>http ://www.youtube.com/watch?v=5Azv4j8-KRI&feature=related </li></ul>
    9. 9. What’s the Motive? <ul><li>Motive of McDonald’s and Nike ads? </li></ul><ul><ul><li>- sell products </li></ul></ul><ul><ul><li>- make a profit </li></ul></ul><ul><li>Power, persuasion or propaganda? </li></ul><ul><ul><li>- definitions </li></ul></ul>
    10. 10. Message? Motive? <ul><li>Is it working? </li></ul>
    11. 11. Message? Motive?
    12. 12. Message? Motive? Who does the artist of this political cartoon support?
    13. 13. Messages? Motives? Miley Cyrus: Party in the U.S.A. http://www.youtube.com/watch?v=M11SvDtPBhA
    14. 14. Messages? Motives?
    15. 15. Propaganda, persuasion and POWER <ul><li>What is the end result of successful persuasion and propaganda in the media? </li></ul><ul><li>Which of the media in this presentation could lead to power? </li></ul>
    16. 16. What’s the difference?
    17. 17. Are you Media Literate? <ul><li>Do you know what you’re really looking at when you see images on TV and in magazines, or hear ads and songs on the radio? </li></ul><ul><li>Can you see through to the meanings and motives? </li></ul>
    18. 18. media themes in Orwell’s 1984 <ul><li>Psychological control </li></ul><ul><ul><li>- Propaganda </li></ul></ul><ul><ul><li>- Fear (Big Brother) </li></ul></ul><ul><li>Information control </li></ul><ul><ul><li>- Restrictions on writing/photography </li></ul></ul><ul><li>Use of technology </li></ul><ul><ul><li>- telescreens, microphones </li></ul></ul>
    19. 19. 1984’ s Historical Context <ul><li>Written 1949 </li></ul><ul><li>Onset of Cold War </li></ul><ul><ul><li>-communism in U.S. </li></ul></ul><ul><li>Totalitarian society (Germany, Soviet Union) </li></ul><ul><li>Negative utopia </li></ul>
    20. 20. 1984’ s Technological context <ul><li>Technology was used to monitor citizens and spread propaganda </li></ul><ul><li>Written in 1949 </li></ul><ul><li>- no computers, cell phones, etc. </li></ul><ul><li>- Only television and radio </li></ul>
    21. 21. 1984 in 2009 <ul><li>What if Orwell were to write about a similar situation today? </li></ul><ul><li>How would the technology be different? </li></ul><ul><li>How would the different technology effect how people are controlled? </li></ul><ul><li>Would it be more or less difficult to monitor people? How? </li></ul>
    22. 22. Today’s technology as used by the Party Make a chart in groups of 2-3. Create fear Purpose Daily reminder to everyone: “Big Brother is Watching” Example: Text messaging Usage Technology
    23. 23. Share your answers Purpose Usage Technology
    24. 24. What’s the connection ? <ul><li>Messages? </li></ul><ul><li>Motives? </li></ul><ul><li>Methods? </li></ul><ul><li>Persuasion? </li></ul><ul><li>Propaganda? </li></ul><ul><li>Power? </li></ul>
    25. 25. What about this presentation? <ul><li>What are the messages and motives behind this presentation? </li></ul><ul><li>Is this a form of media propaganda? </li></ul><ul><li>Am I trying to brainwash you? </li></ul>
    26. 26. Why is Media literacy important ? <ul><li>Can you survive without it? </li></ul><ul><li>Does it make you smarter/faster/stronger? </li></ul><ul><li>Should we teach it in school? </li></ul><ul><li>Do we need it? Why? </li></ul>
    27. 27. Rewind: Media vs. Digital literacy <ul><li>True or false: </li></ul><ul><li>The more digitally literate we become, the more important it is to be media literate. </li></ul>
    28. 28. how media literate are you? <ul><li>After viewing this presentation, rate your media literacy from 1-10. </li></ul><ul><li>Will this change the way you watch TV, listen to the radio, read books and magazines, or surf the net? </li></ul>
    29. 29. Assignment <ul><li>In teams, create a commercial or noncommercial media message in any format: poster, TV commercial, radio ad (recorded or typed out script), speech, website, etc. Topic must be approved by me. </li></ul><ul><li>Accompany your project with a page explaining your message, goals, motives, and strategic elements. </li></ul>
    30. 30. Watch out for Big Brother

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