The best way to stay on top of the latest best practices and trends and not getting lost in all the content that's out there - is to read only content that comes from people that are on the top of their game. We curated a list of 45 Conversion Rate Optimization experts we think you should follow. Read the full post: http://blog.reactful.com/45-cro-experts-2016/ Follow us: http://twitter.com/reactful https://www.facebook.com/reactful http://blog.reactful.com This is a list of expert we read, follow and get inspired by - and we

1. Nail CRO
by following these 45
Conversion Rate Optimization experts

2. 1. Neil Patel
If you don’t know Neil Patel by
now, then you’ve yet to be
introduced to the King of CRO
and marketing “aha moments.”
Patel is the patriarch of strategy
for big name CRO companies,
Crazyegg, Kissmetrics, and
Quicksprout.
(@neilpatel)

3. 2. Oli Gardner
Without Unbounce, would
anyone really have a clue as to
what is going on in the world of
optimized landing pages?
Gardner’s brain-child is as much
a pleasure to read, as it’s
marketers go to source for all
things LP optimization.
(@oligardner)

4. 3. Peep Laja
“Everything I do comes from
analysis, data, studies and
insights from customer
research.” Peep Laja is a man of
data and as the founder of
ConversionXL, everyone’s
favorite straight-to-the-point
CRO blog, he has made a name
for himself as a pioneer and
leader in the CRO world.
(@peeplaja)

5. 4. Angie Schottmuller
Chief of Conversion Marketing
for Unbounce, Schottmuller
knows her inbound marketing.
This is made evident through
her spellbinding and captivating
pieces on SEO, CRO and
anything marketing which can
be found across Unbounce,
Search Engine Watch, and
ClickZ.
(@aschottmuller)

6. 5. Jon Morrow
Semi-reluctantly known as, “The
Traffic Guy,” it is Morrow’s
honest and profound writing,
such as in his Angel/Devil
analogy, that has earned him his
glowering reputation in the
inbound marketing world.
(@JonMorrow)

7. 6. Joanna Lord
Joanna Lord is known mostly for
her credible work in brand
marketing. However, she is also
a pro at CRO. Her own blog,
which reads, “Obsessed with
start-ups, coffee, and online
marketing, offers gems to the
inbound marketing world.
(@JoannaLord)

8. 7. Sujan Patel
Growth Marketer. VP of Marketing
at WhenIWork and Co-Creator of
ContentMarketer.io and a prolific
blogger.
Sujan has written the books “100
days of growth” and the content
marketing playbook.
@sujanpatel

9. 8. Tim Ash
CEO of Sitetuners and author of
bestselling book Landing Page
Optimization: The Definitive
Guide to Testing and Tuning for
Conversions, Tim Ash is the go
to guy for all things landing
page optimization and redesign.
(@tim_ash)

10. 9. Ann Handley
Ann Handley has been Cited in
Forbes as the most influential
woman in Social Media and
recognized by ForbesWoman as
one of the top 20 women
bloggers. Handley is now the
Chief Content Officer of
MarketingProfs, and a regular
contributor to Entrepreneur.
(@MarketingProfs)

11. 10. Jonathan Friedman
Jonathan as the CEO at
Reactful, Jonathan is working
on projects on the bleeding
edge of digital marketing, web
analytics and conversion
optimization. His focus is on
user behaviour, and analysing
complex behaviours to create
unique CRO solutions that
respond to users in real time.
(@Reactful)

12. 11. Justin Rondeau
Director of Optimization at
Digital Marketer, Justin
Rondeau is an expert on
everything
CRO/Testing/Analytics Related.
He has also written for some of
the best blogs out there.
(@Jtrondeau)

13. 12. Andy Crestodina
15 years ago, Crestodina
founded Orbit Media, an award-
winning web design firm in
Chicago. Since then, he’s helped
thousands of people do a better
job getting organic results
online. Crestodina has also
contributed hundreds of articles
to all of the top marketing
blogs.
(@crestodina)

14. 13. Jeffrey Eisenberg
Eisenberg, is a recognized
authority on improving online
conversion rates for sales and
lead generation. He is also the
co-author of the Wall Street
Journal, Business Week, USA
Today and New York Times
bestselling books “Call to
Action” and “Waiting For Your
Cat to Bark?”
(@JeffreyGroks)

15. 14. Bryan Eisenberg
Much like his brother, Bryan’s list of
accomplishments is extensive: The
founder and CMO of IdealSpot, co-
author of the Wall Street Journal &
New York Times bestselling books
“Call to Action”, “Waiting For Your
Cat to Bark?”
(@TheGrok)

16. 15. Chris Goward
Founder & CEO at WiderFunnel,
Author, Keynote Speaker for
Google, and author of You
Should Test That, Goward is an
irrefutable Conversion
Optimization Industry Leader.
He also helps high traffic
businesses dramatically lift their
web- and mobile-driven sales.
(@Chrisgoward)

17. 16. Anna Talerico
Co-founder of ion interactive,
Anna Talerico is a unicorn when
it comes to all things digital
marketing. Check out
thisinterview where she talks to
Intelligent Demand about
everyone’s favorite topic, ROI.
(@annatalerico)

18. 17. John Ekman
The man calls himself a
Conversion Optimization
Fanatic, so naturally he’s a shoo-
in for our fantastic 45. He’s also
Chief Conversionista at
Scandinavia’s number one
company in Conversion Rate
Optimization, you guessed it,
Conversionista.
(@conversionista)

19. 18. Matt Gershoff
Matt Gershoff is the Co-founder
at Conductrics, where he
specializes in Web Analytics,
Database Marketing, Decision
Optimization, Data Mining, and
Adaptive Agent models. He is
also a much sought after Web
analytics and database
marketing consultant.
(@mgershoff)
‫ב‬

20. 19. Brian Massey
His linkedin reads, “I’m the
founder of Conversion Sciences.
Through a steady diet of
measurement and testing, we
let your visitors tell us how they
want your site to serve them.”
Need we say more? Oh wait,
yes, he’s also the author of the
wildly popular Your Customer
Creation Equation
(@bmassey)

21. 20. Judah Phillips
Phillips has led analytics, BI, and
data science teams for Fortune
500 companies. He’s also the
author of three books, “Building
a Digital Analytics Organization,”
“Digital Analytics Primer,” and
“Ecommerce Analytics.”
(@judah)

22. 21. Joe Pulizzi
As the founder of Content
Marketing Institute, Joe Pulizzi,
author and speaker, is a content
marketing expert dedicated to
helping companies grow profits
by creating better content. Also,
you should know that Pulizzi
started using the term, Content
Marketing back in 2001.
(@joepulizzi)

23. 22. Lee odden
Odden is a long time digital
marketer who introduced an
SEO service into this PR agency
Toprank which today, consults
for Fortune 1000 B2B and B2C
companies like Dell and
LinkedIn. He’s also the author of
his book,“Optimize.”
(@leeodden)

24. 23. Joanna Wiebe
As the Creator of Copy Hackers,
Wiebe is most known for her
contribution to the copywriting
industry. However, because
Copy Hackers is the home of
conversion copywriting (a term
coined by the woman herself)
we certainly believe she is more
than fit for our list.
(@copyhackers)

25. 24. Craig Sullivan
A self proclaimed “User
Experience champion”, Sullivan
has worked with leading brands
on UX, Usability testing, User
Centred Design, online
marketing, multivariate testing,
etc. Also, he writes regularly for
Econsultancy on user
experience and mobile strategy.
(@OptimiseOrDie)

26. 25. Dan Zarella
Dan Zarrella is an award-
winning social media scientist at
HubSpot and author of three
books: “Zarrella’s Hierarchy of
Contagiousness,” “The Social
Media Marketing Book” and “The
Facebook Marketing Book.”
(@danzarrella)

27. 26. Avinash Kaushik
Through his blog, Occam’s
Razor, and his best selling
books, “Web Analytics: An Hour
A Day” and “Web Analytics 2.0,”
Avinash has become recognized
as an authoritative voice on how
marketers and industry leaders
can use data to reinvent their
digital existence.
(@avinash)

28. 27. Brian Clifton
Brian Clifton, is a web metrics
consultant who specializes in
performance optimization using
Google Analytics. He is
recognized internationally as a
Google Analytics expert, and he
recently came out with his latest
book, “Advanced Web Metrics
with Google Analytics.”
(@BrianClifton)

29. 28. Joe Putnam
Joe Putnam is the Director of
Marketing at iSpionage. An
expert in Copywriting, digital
marketing, PPC, SEO, & social
media marketing. Putnam is
also a regular contributor at
Kissmetrics and CrazyEgg where
he shares conversion and
marketing tips.
(@JosephPutnam)

30. 29. Dan Siroker
Siroker is the CEO and founder
of the hugely popular company,
Optimizely, which was born
from his experience as the
director of analytics on the
Obama 2008 campaign. He is
also the author of the book aptly
named, “A/B Testing.”
(@dsiroker)

31. 30. Angie Schottmuller
Angie Schottmuller is a growth
marketing Consultant, speaker
and author.
She was also named in the top
10 online marketers list by
Forbes magazine.
(@aschottmuller)

32. 31. Rick Perreault
CEO at Unbounce.com,
Perreault’s contribution to the
Conversion Rate Optimization
world is best summed up by
Unbounce’s own mission:
Create Better Marketing
Experiences.
(@rickperreault)

33. 32. Craig Sullivan
Craig is an Optimization expert,
Helping companies increase
conversion and improve the UX
of their multi-channel and
multi-platform businesses.
(@OptimiseOrDie)

34. 33. Sean Ellis
Founder and CEO of
GrowthHackers.com, the world’s
largest network of growth
experts, Ellis is a massive name
in the CRO industry. Ellis
pioneered early growth
leadership at Dropbox,
Eventbrite, etc. Perhaps most
impressively, Ellis coined the
phrase “growth hacking.”
(@SeanEllis)

35. 34. Tommy Walker
Tommy Walker does marketing
for big names such as Shopify
Plus and he is a Former Editor at
ConversionXL. He is also the
host of “Inside The Mind & The
Mindfire Chats” which is all
about the Art of StoryTelling &
Social Media Marketing.
(@tommyismyname)

36. 35. Anne Holland
Holland is the founder of
Marijuana Business Media and
MarketingSherpa. Anne’s focus
is high-quality, practical
content, often based on
exclusive research data and/or
case studies, that helps
businesses thrive. She is
considered one of the top
women in CRO.
(@AnneHolland55)

37. 36. Noah Kagan
Noah Kagan is the Chief Sumo,
AKA Founder, at AppSumo.com.
With a background working in
companies such as Gambit, Mint
Software Inc., and Facebook,
Kagan has a long successful
history in online marketing and
marketing strategy.
(@noahkagan)

38. 37. Tiffany daSilva
With her broad background in
Growth Hacking, Digital
Marketing, Web Strategy, Media
Planning, DaSilva has been on
top lists such as PPC HERO’s 25
Most Influential CRO in 2015.
She has worked with companies
such as Powered by Search and
Shopify.

39. 38. Michael Aagaard
“I don’t care much for Best
Practice – I care about
conversions. That’s why I test.”
Michael Aagaard is the Senior
Conversion Optimizer at
Unbounce and as you can
probably tell by his above quote,
he is a data driven, CRO genius.
(@ContentVerve)

40. 39. Justin Rondeau
Rondeau is a digital marketing
champ who focuses on
conversion rate optimization,
web data analysis,
personalization, and split
testing. He has trained some
major companies, and is now
working on taking his
mentorship to the masses.
(@Jtrondeau)

41. 40. Scott Brinker
Brinker is the Co-founder and
CTO of ion interactive and the
Editor of chiefmartec.com.
Using his CRO expertise, Brinker
has been writing the Chief
Marketing Technologist blog,
which covers the intersection of
marketing and technology.
(@chiefmartec)

42. 41. Kelly Cutler
Founder and CEO at Kona
Company, a Digital Strategy
Firm. Cutler’s mission is to align
digital marketing with the goals
of the business she is working
with. With nearly 20 years of
experience, she works with
digital strategists who make
businesses grow.
(@kfcutler)

43. 42. Rand Fishkin
Rand is the co-founder of what
is, one of the marketing world’s
fastest growing software
companies, Moz. He is also one
of 4 authors to the book, The Art
of SEO: Mastering Search
Engine Optimization.
(@randfish)

44. 43. Jeremy Smith
Jeremy’s blog is a super useful
resource for aspiring CRO
professionals, with some in-
depth articles that can help you
gain valuable insights into the
way CRO experts think and
execute their ideas.
@jeremysaid

45. 44. Talia Wolf
Talia Wolf is the CMO of Banana
Splash, the Founder of
Conversioner and a Conversion
Optimization Consultant at The
Next Web. Her focus is on the
user journey and mapping the
online experience for higher
ROIs and the customer’s needs.
(@TaliaGw)

46. 45. Rich Page
Rich Page is currently the
founder of Website Optimizer
and is the author of “Website
Optimization: An Hour a Day.”
Page has been analyzing, A/B
testing and optimizing 100’s of
websites over the last 10 years.
(@richpage)

47. Any other CRO experts you would add to this list?
Let us know in the comments below!

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