Career

1. Presentation
On
“Integrated Marketing
Communication Technique of
Lamborghini”

2. Submitted By:
Rowshon Jahan Mim
ID: EF 1903012
Reg No: EMBA 00516
Dept. of Marketing
Faculty of Business Administration and Management
Patuakhali Science and Technology University(PSTU)
Submitted To:
Zakaria Arefin
Assistant Professor
Department of Marketing
Faculty of Business Administration and Management
Patuakhali Science and Technology University(PSTU)
Course Title: Integrated Marketing Communication
Course Code: MKT 517

4. Integrated Marketing Communication (IMC)
•Integrating and coordinating communication channels
•To deliver clear, consistent and compelling message
•Avoiding duplicate messages
•Capitalizing on the synergy
among promotional tools
•Creating more effective marketing
programs

5. Lamborghini
•May 1963, Ferruccio
Lamborghini
•Luxury sports cars and
SUVs
•Tractor Manufacturer
•General evolution of
style and technological
progress

6. Lamborghini Features
•Cars for the streets
•Raw racing power and fine
luxury
•Jaw-dropping designs
•Dominate the streets

7. •5.2-litre V10 engine
•full-LED lighting
system
•12.3" TFT instrument
panel
•Top speed- 202 mph
• £155,400 –
£180,720

8. AVIO
RWD COUPE
COUPE
SPYDER RWD SPYDER

10. IMC plan of Huraca’n
•Objective- and- task
method
•Promotion Objectives
•Tasks Associated
•Estimating Costs
•Percentage-of-sales
•60 Mio USD

11. Advertising
•Less print ads
•Video Ads more focused
•Internet
•25% of Total Promotions Budget

12. Auto Shows
•40% of total budgets
•Frequent
•Launch of new variations

13. Sales Promotion
•Warranty 3
Years/Unlimited Miles
•Alternative transport
during repair and
maintenance
•‘Watch movie and win
Lamborghini Huraca’n
•20% of total budget

14. Personal Selling
•Company Owned Stores- 60+
Countries
•Word-of-Mouth
•Personal Contacts

15. Collaborations
•EA Sports- NFS
•McDonalds and Lamborghini
•15% of total budget

16. Conclusion
•Marketing
communication an
integral part
•More focus on video
and print ads
•Customer loyalty
•Mobile and internet
marketing

17. Thank You