Learn more about FranLaunch USA and our Team.

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USA Franchise Launch Specialists

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What we do
We bring best practices, proven systems and expert advice
to established international franchise companies, reducing
costs and maximizing ROI while lowering the significant risks
of entering the U.S. market.

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How we work
First, we customize our services to meet your needs. By providing the
tools you need now, we’ll make sure you’re ready to handle the
immense growth US franchising can bring.
To get your franchise off to a strong start, we can serve as your franchisor’s
U.S. Branch Office with “boots on the ground” in the United States. We can
provide a full-service package to manage all aspects of your U.S. franchise
or work on a more limited project basis in specific business areas.
Then, as concepts expand and mature, we work to onboard more talent
within each concept to assure that the next level of growth is achieved.
Learn more about us, out clients and our achievements...

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• Franchise consultant and investor
• Consulting for over 16 years
• Over 33 years in the franchise industry
• In-depth experience in multiple industries
DAN BISH
• Over 25 years track record in diverse
franchise sectors
• Field experience in over 50 countries
• Deep experience in multi-unit, master and
international franchising
RAY HAYS
• Over 20 years of franchise operations expertise
• Experience in more than 20 countries throughout
Europe, Middle East, Latin America, Australia,
Asia, and North America
• Deep knowledge of training, coaching and
franchise support
JOE KURLAND
Meet Our
Team
• Multi-unit food and beverage franchise
consultant with 30 years’ experience.
• Owned and operated regional restaurant
group with $10 million in sales
• CEO of one the fastest growing franchise
food and bar concepts in the US.
EDDIE GOITIA

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The Brands We’ve
Worked With
We’ve worked with some of franchising’s biggest names.

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From retail to fitness, restaurants to hospitality, we’ve worked across many industries.
The Brands We’ve
Worked With

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Working with a well established German based franchisor,
we introduced their exciting 280 unit franchise to the US
market. (Ray Hays – Client Director)
B O D Y S T R E E T
Bodystreet Phoenix
Opened January 2018
 Ray Hays served as U.S. Country Director, Oct. 2016
to Feb. 2018 for launch of business.
 Completed formation of U.S. subsidiary, banking and
U.S. supplier relationships.
 Set up franchising strategy, fees, commercial terms,
legal oversight, etc.
 Established U.S. hiring and employment guidelines.
Hired first 2 U.S. employees.
 Managed build-out of pilot operation, with opening of
Bodystreet Phoenix in January 2018.
 Introduced potential U.S. Master investors and broker
partners.
 Worked with attorneys to complete draft of U.S.
franchise agreement and FDD.
 Franchise launch expected by end of 2018 pending
resolution of supplier issues.
A C C O M P L I S H M E N T S
OUR LATEST WORK
2016 to 2018

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Joining us in May 2017, Eat Gather Love is part of the Dream Doors home
improvement franchise, with over 100 units in New Zealand, Australia &
the UK. (Dan Bish and Joe Kurland – Client Directors)
E AT G AT H E R L O V E / D R E A M D O O R S
 Helped EGL owners to establish U.S. franchise strategy.
 Worked with attorneys to complete U.S. franchise agreement and FDD.
 Assisted in the negotiation and signing of a U.S. JV partnership.
 Advised owners on rebranding strategy for the U.S. market
 Multiple on-site visits to New Zealand and Australia to review franchise
systems and training.
 Currently developing a comprehensive training program for future U.S.
franchisees.
 Upon completion of its current re-branding program, EGL plans to begin
franchising activities by late 2018.
A C C O M P L I S H M E N T S
OUR LATEST WORK
2017 to Present
“Our decision to go with FranLaunch has been one of the most important
decisions we made for our US expansion. They are super
knowledgeable of the Franchise marketplace and are extremely
responsive and flexible. I can’t image having done our launch without
them.” – Derek Lilly, CEO of Eat Gather Love / Dream Doors

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In 2016 we completed a project to help one of the world’s most
iconic brands in retail fuel sales begin franchise expansion
throughout Mexico. (Dan Bish and Ray Hays – Client Directors)
G U L F O I L M E X I C O
 Served as franchise subject matter experts for national franchise
roll-out.
 Developed franchise development program and tools to market
new franchise conversion candidates.
 Developed franchise training and field support program for Mexico
Operations Management team.
 Reviewed and revised operations manuals, quality assurance tools,
job descriptions and other key tools.
 Completed on-site review of Mexico operations, customer service,
and quality control standards.
 Completed U.S.-based research of gas sector franchise
competitors.
 Researched and negotiated with U.S.-based technology vendors.
 Attended strategy and project planning meetings at headquarters in
Mexico.
A C C O M P L I S H M E N T S
OUR LATEST WORK
2016

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Tilted Kilt is one of the fastest growing full-service restaurant franchises in
recent decades, with more than 70 locations open in the U.S. and Canada.
Eddie Goitia served as CFO of Tilted Kilt Franchise Operating LLC (2013-2016)
and later CEO of Tilted Kilt (2016-2017). In 2017, Eddie negotiated a purchase
of the company, and exited as the CEO. He continues in an advisory position as
Special Consultant to Tilted Kilt owners.
T I LT E D K I LT
 Oversaw all facets of corporate operations of business: Operations, IT,
Marketing and Finance resulting in a $220 million dollar operation.
 Organization recognized as top 25 growing franchise systems in the United
States in 2015. Oversaw store growth from 50 to 100 units.
 Recruited and hired key personnel to offer different perspectives to advance
the new company culture.
 Played a critical role for long-term financial strategic planning, stability,
growth, and enhancement of business services for franchisees within the
entire Tilted Kilt system.
 Direct the development and achievement of company’s annual financial
projection; monitor financial reporting.
 Opening Speaker Panel for Restaurant Leadership Conference, 2016, and
FSTEC, Food Service Technology Conference, 2015
A C C O M P L I S H M E N T S
Eddie Goitia
2013 – 2017
PREVIOUS
WORK

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Comfort Keepers was the 2nd largest franchise in senior care services, with
over 400 locations in the U.S. Ray and Joe were recruited to build the
franchisor’s international program from the ground-up. As a result of their
efforts, Comfort Keepers was awarded the Export Achievement Award for
global growth by the U.S. Department of Commerce in 2006.
C O M F O R T K E E P E R S
 Ray and Joe served as the sole members of the international team,
responsible for development, operational support and P&L oversight of the
company’s global expansion.
 Ray completed international Master Franchise deals for 9 new
international markets within two years.
 Joe developed and implemented training and field support programs for
the global network of Master Franchisees.
 In 2007, the company was acquired by a medical private equity group,
with a valuation increase of over $40 million in 5 years, in part, due to
international expansion. A year later, Comfort Keepers was acquired by
the multi-national service company Sodexo for an undisclosed amount.
A C C O M P L I S H M E N T S
Ray Hays and Joe Kurland
2004 - 2007
PREVIOUS
WORK
"Ray successfully launched Comfort Keepers into international
franchising. He is a very knowledgeable and aggressive franchise
business executive.” – Jim Booth, former CEO, Comfort Keepers

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Part of the Mars, Inc. family of companies, Banfield owns pet clinics in the U.S.,
Mexico, and the UK. Dan was the lead consultant for 9 years, helping them
convert from company-owned to franchise driven strategy. Dealt with all areas of
franchise development, working with a team at their Portland, Oregon headquarters.
B A N F I E L D – T H E P E T H O S P I TA L
 Oversaw significant growth in domestic franchising through a close liaison
with PetSmart retail pet store partners.
 Built development by leveraging location advantages and Banfield's
impressive dominance in the veterinary services industry.
A C C O M P L I S H M E N T S
Dan Bish
2000 - 2016
PREVIOUS
WORK
Provided brokerage and helped this emerging franchise grow to 100+ units.
Created a workflow management system and software product used by stores
to increase order throughput and produce more revenue with less effort.
B I G F R O G / L I LY PA D W O R K F L O W S O F T WA R E
 Provided a platform for constant improvement by creating unique software tools
that interconnect with legacy software products.
 Ongoing development continues to develop into an entire suite of tools that
assist franchisees and provide a competitive advantage to the franchisor.
A C C O M P L I S H M E N T S

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USA Franchise Launch Specialists