Forever 21 Final ADV 420

1. By: Ravonne Mckenzie
ADV 420 Final

2. Company Background
• Based in California
• Founded by Don Chang
as Fashion 21

3. Target Audience
• Young women between
the ages 13-30
• To keep up with the
trendy clothing and
accessories
• Affordable prices

4. Social Media
Facebook Pinterest
• Top source of interaction
with customers for
events, trends and
promotions
• Create a board for fans
such as ‘OOTD’ (Outfit of
The Day

5. Social Media
Twitter Instagram
• Update customers with
the latest fashion trends
and receive quick
feedback
• Broadcasting their
fashion trends from
Forever 21 men, plus and
more with new fashion

6. Website Analysis
SEO KPI
• Title relevance is
important within a brand
for example search
engine optimization “shop
Forever 21” in Google
• Engagement with
customers within their
social media and website

7. Online Advertising
• Using the most popular
sites mainly the sites that
the ‘millennials’ use on a
daily bases such as
Facebook, Instagram,
amazon

8. Inbound Marketing
• Creating blogs for
future references for
useful content that
helps target heir
audience

9. Content Marketing
“ Having good content to
grasps people’s attention
in order for them to go to
your social media sites”

10. Mobile Analysis
Using mobile devices for
this brand forever 21 is
almost the same as using
laptop, more convenient
when using your mobile
device