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Introduction to
Entrepreneurship
A. General Concepts
The ENTREPRENEUR
Our common understanding
 The boss
 The business owner
 The risk taker
 One who starts a small
business
 The resourceful guy?
No single definition
French word origin
Entependre – an
undertaker
 Walt Disney’s definition
“….to do things and
make things which will
give pleasure to people
in new and amazing
ways. ….It is magic!
*From the lecture given by Larry Farrel at SBMA, August 7, 2002
and at UAP, October 30, 2009.
For this course:
Walt Disney and
entrepreneurship
Simply amazing!
Magical
Entrepreneurship involves:
 MAGIC – soft issues
 LOGIC – hard issues
 “It is making the world forever new.
It is taking aggressive actions.”
According to Joseph Schumpeter -*
 “It is destroying the old order and creating
new ones.”
According to George Gilder –
from “The Spirit of the Enterprise”*
*From “Business as a Calling” by Michael Novak
It is about:
 NEW:
 Business ideas
 Products
 Processes
 ENTREPRENEURS
HIP
 A MINDSET
 About a forever
innovating mindset
THE THREE MASTERIES FOR
AN ENTREPRENEUR:
 Mastery of Self
 Mastery of
Opportunity
 Mastery of the
Enterprise
Mastery
of Self
Mastery
of
Organization
Entrepreneurial
Leadership
Enterprise
Corporate
Corporate
Leadership
Aspects of
Self-Mastery
Traits of an Entrepreneur
- D’s and F’s
Is it better to drop out?
Is it better to get F as a grade?










Dream
Determined
Details
Dollar (Peso, in our case)
Decision
Doer
Distribute
Destiny
Devotion
Dedication
D’s
 Founder
 Faith
 Focused
 Frugal
 Fast
 Fun
 Flexible
 Flat
 Forever Improving
F’s
Anatomy of the
Entrepreneur
The Entrepreneurial
Mind Frame
The Entrepreneurial
Gut Game
The Entrepreneurial
Heart Flame
Anatomy of the
Entrepreneur
WISDOM
 What lies
behind us,
what lies
before us, is
nothing
compared to
what lies
within us.
HEART
GUTS
HANDS
Self Analysis:
 Gifted minds
 Steely Guts
 Ability to intuit
 Courage
 Patriotic Hearts
 Hands that truly care
Do I possess all of the above?
The Entrepreneur’s
Brain
Let us do a brain
surgery…
“I have 4 brains:
left cerebral,
left limbic,
right limbic,
Right cerebral.”
The HBDI developed by Hermann yielded a
brain dominance profile
Logical
Factual
Critical
Technical
Analytical
Quantitative
Interpersonal
Kinesthetic
Emotional
Spiritual
Sensory
Feeling
PREFERRED SUBJECTS
 Arithmetic
 Algebra
 Calculus
 Logic
 Science
 Technology
 Finance
 Programming
 Accounting
 Technical
Management
 Production
 Arts
 Geometry
 Design
 Poetry
 Architecture
 Marketing
 Social Sciences
 Psychology
 Dance
 Drama
 High-Skilled Sports
 People-Management
A
B C
D
PREFERRED PROFESSIONS
 Lawyers
 Engineers
 Computer Systems Analysts
 Financial Analysts
 Technicians
 Physicians
 Statisticians A
B C
D
 Entrepreneurs
 Explorers
 Artists
 Playwrights
 Scientists in R&D
 Advertising
 Composers
 Jazz Musicians
 Bureaucrats
 Administrators
 Bookkeepers
 Planners-Programmers
 Elementary Teachers
 Policemen
 Cashiers
 Production Supervisors
 Maintenance People
 Classical Musicians
 Guidance Counselors
 Public Relations
 Nurses
 Social Workers
 Entertainers
 HRD
 Salesmen
 Priests
CEO’s
male or female
Limbic
Cerebral
Right mode
Left mode
Entrepreneurs
Limbic
Cerebral
Right mode
Left mode
B. Forms of
Entrepreneurship
1. Social Entrepreneurship
2. Business Entrepreneurship
3. Techno Entrepreneurship
1. Social
Entrepreneurship
1. Social Business Mix
NGO
(non-profit)
NGO
(for-profit)
Social
Enterprise
Social
Business
Business
Enterprise
CSR
Profit
Maximization
Business
(PMB)
Business
Enterprise
Social Entrepreneurship
 “Any creative and innovative
solution applied to solve social
problems” (Mohammad Yunus,
2007)
 It involves social mission
 Profit and/or entrepreneurial
processes
Banker to the poor
Social Entrepreneurship
 “Search for approaches to move
poor people out of poverty beyond
welfare-based safety nets.”
 No more charities
 Sustainability
 Profits for non profits
Social Entrepreneurship
 CSR – corporate social
responsibility
 CSV – corporate shared value
 Human Nature
Social Business
 The triple bottom line
 PEOPLE
 PROFIT
 PLANET
 BOP – Bottom of the Pyramid
BOP – Bottom of Pyramid
A-B 9%
C 20%
D-E 31%
F 40%
Above poverty
threshold
Living on less
than $2 per day
Living on less
than $1 per day
 Mother
Teresa did
what no other
person has
done before –
to take care of
the poor,
destitute and
lepers
 Lance Armstrong
 7 times Tour de
France champion
 His real victory is
with the LAF where
he helps hundreds
of cancer victims
 Sir Edmund Hillary was
first to conquer Mt. Everest
 Sir Edmund Hillary came back to
Nepal and helped the Sherpas
improve their living conditions.
Mohammad Yunus
 Taught Developmental Economics at
the University of Chitagoong in
Bangladesh.
 Economics, right at the outskirt of the
University, poverty was everywhere.
 He found out that all that was needed
by the poor was a loan of 27 chakas.
That’s how the Grameen Bank started.
Why are they
entrepreneurs?
 They had little or
no resources at all
but they survived
and achieved what
they wanted in life
2. Business
Entrepreneurship
Business for profit
Business Entrepreneurship
 It’s about the study of systems,
structure, and staffing to make a
large corporation stay competitive,
innovative, and profitable on a
sustainable basis.
The business cycle according to Larry
Farrel – int’l expert on entrepreneurship
Survival /
Failure
Decline
Growth
Start
ENTREPRENEURIAL MANAGERIAL
No longer excellent!...
 In 1983, there was the book In
Search of Excellence by Tom
Peters and Waterman. It sold 6
million copies. Then...
 Something went wrong...
 33% of the “Excellent” Companies
vanished
 Too big to fail companies
 Where are they now?:
Washington Mutual
Bear Stearns Pacific
Bank Banco
Filipino
Vanishing giants
Dinosaurs of the corporate
world
ENTREPRENEURIAL
COMPANIES
 Keeping the Sense of
Mission alive as you grow
 Re-instilling
customer/product vision in
every employee
 Fostering high-speed
innovation
 Making self-inspired behavior
the organization standard
BUSINESS
ENTREPRENEURSHIP
Entrepreneur (Self)
Resources Opportunity
IDEA REALITY
TIME
Differentiation
Growth
Strategic direction
Three Competencies of the
Complete Entrepreneur
ORIGINATOR
OPERATOR ORGANIZER
implementor
Compelling Reasons
Why We Need
Entrepreneurs
 90% of the world’s jobs are created by
entrepreneurs
 Source of new products and innovation
 In the third-world countries, the entrepreneurs
keep the sagging economies alive
 It’s the entrepreneurs – not the central bank –
that keep the economy moving
 Finally...
Entrepreneurial “ION”
(Process)
AmbitION
PassION
+
Sea of Opportunity
InspiratION (idea)
PerspiratION (past jobs)
RecreatION (hobbies)
FrustratION (what pisses you off)
Idea FruitION
Enterprise
CreatION
=
Is Entrepreneurship easy?
 We choose to go to the moon in this decade
and do all the other things to get there, not
because they are easy but because they are
hard, because that goal will serve to
measure the best of our energies and skills,
because that challenge is one we are willing
to accept and we are unwilling to postpone,
and which we intend to win and others too.
-- JFK, 1962

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Global entrepreneurship.pptx