Digital Marketing Overview and Fundamentals

All Details for Digital Business & Marketing
Digital Marketing Fundamentals

Today, most companies have moved to online marke
ti
ng.
That’s because Google and Facebook generate more revenue than any tradi
ti
onal media
company. A
ft
er all, they control more eyeballs. That’s why digital marke
ti
ng ma
tt
ers; it’s where
the a
tt
en
ti
on is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marke
ti
ng is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marke
ti
ng.
You’d be wrong.
Marketing refers to any actions a company takes to attract an audience
to the company's product or services through high-quality messaging.
Marketing aims to deliver standalone value for prospects and
consumers through content, with the long-term goal of demonstrating
product value, strengthening brand loyalty, and ultimately increasing
sales.
Promote Your Product & Services to Targeted Audience is Known as
Marketing
What is Marketing
This Document is Created by Website: www.ilovemarketing.in Please visit website and Contact Us If any Query.

The 2 main pillars of marke
ti
ng are :
1. Online marke
ti
ng
2. O
ffl
ine marke
ti
ng

Consideration
Awareness
Preference
Action
Loyalty
Advocacy
Organic searcg,
Blogs
Online reserch,
User reviews
Social networks,
Youtube, Local search
Purchase: online,
in-store, mobile
Long-term relationships:
Facebook, Twitter, Email.
Up-selling
Reviews, links, likes
Newspaper,TV, radio,
out-the-door
Direct mail, post
materials
Product tests,
Comparison
In-store purchase
Rewards points
Old Media Marketing Channels Online Media Marketing Channels

Digital marke
ti
ng is the act of promo
ti
ng products and services through digital channels, such as social media, SEO,
email, and mobile apps. Any form of marke
ti
ng that involves electronic devices is considered digital marke
ti
ng.
What is Digital Marketing
1
2
3
4
5
6
7
Brand development
and Branding
Competitive
Research
Content Strategy
Search Engine
Optimization and
Marketing
Data Analytics
AI and Machine
Learning
Customer Data
Security and Privacy
Digital Marketing

"There are a few major bene
fi
ts of digital marke
ti
ng:
1.You can focus your e
ff
orts on only the prospects most likely to purchase your product or service.
2.It's more cost-e
ff
ec
ti
ve than outbound marke
ti
ng methods.
3.Digital marke
ti
ng evens the playing
fi
eld within your industry and allows you to compete with bigger brands.
4.Digital marke
ti
ng is measurable. It’s easier to adapt and change a digital marke
ti
ng strategy.
5.Digital marke
ti
ng can improve your conversion rate and the quality of your leads.
6.You can engage audiences at every stage with digital marke
ti
ng.
Benefits Of Digital Marketing
1
2
3
4
5
Cost Effective
Globally Reach
Effective Targeting
Fast Speed Of
Implementation
High ROI
Benefits Of Digital Marketing

Why Digital Marketing is Essential & Compulsory
According to Global Reports January 2023, Data
In 8.01 Billion Peoples
. 68% ( 5.44 Billion ) Population are Active Mobile User
.64.4% (5.16 Billion ) Population are Active Internet User
.59.4% ( 4.76 Billion ) Population are Actively Social Media User

India become 2nd Largest Internet Using Country in the world in
January 2023

India will need 30 Million Digital Skilled Professionals by 2026
30 Crore Jobs Vacancy are Waiting
For You In India
A Simple Rule a Market Follow that Where
Demand High And Supply Low
The Value of Product/Service are
High
Digital Marketing is one of the Top High Paying Skills

No. Of Years took to reach 50 Millions Users Using Internet

10
Big Modules in
Digital
Marketing
Email
Marketing
Influencer
Marketing
Mobile
Marketing
Affiliate
Marketing
Social Media
Optimisation
SEO
Search
Engine
Optimization
Pay per
Click
SMM
Social
Media
Marketing
Content
Marketing
Viral
Marketing
The 8 big categories of online marke
ti
ng are:
1.Search engine op
ti
misa
ti
on (SEO)
2.Search engine marke
ti
ng (SEM)
3.Content marke
ti
ng
4. Social Media Op
ti
misa
ti
on ( SMO )
5.Social Media Marke
ti
ng (SMM)
6.Pay-per-click adver
ti
sing (PPC)
7.A
ffi
liate marke
ti
ng
8.Email marke
ti
ng
Big Modules in Digital Marketing

DMC
SEM
SMM
R
e
f
e
r
r
a
l
S
M
O
D
i
r
e
c
t
S
E
O
- Google ADS
- Bing ADS
- Yahoo ADS
Digital
Marketing
Channels
- Website
- Landing Page
- Email
- Store
- Affiliate
- PR
- Facebook ADS
- Pinterest ADS
- Instagram
ADS
- Facebook
- Pinterest
- Instagram
- Linkedin
- Twitter
- Google
- Bing
- Yahoo
- Yandex
- Baidu
PAID
O
R
G
A
N
I
C
P
A
I
D
ORGANIC
Digital marketing has become an essential
component of any successful business strategy in the
modern era. With the rapid growth of internet usage,
businesses are leveraging various digital marketing
channels to reach and engage their target audience
effectively.
Here are Some Channels :-
Google , Bing, Yahoo, Instagram, Facebook,
LinkedIn, Twitter, Google Adwords, Bing Ads, Sales &
Marketing Funnel, Email Automation & Marketing, S
Etc.
Digital Marketing Channels

50+ Course Modules
Modules are Categories in :
.Core Modules
.Specialisation Modules
.Money Making Online Modules
With Practical Exposure & Live Projects

Learn 50+ Practical Modules

Complete Practical Study Plan
1
Find Niche & Create
Business Website
What is Your Business
( Find Products & Services )
What are your
business Name?
Host Your Business
Display Your all
Product & Services
Create a Premium
Website For Your
Business
2
Content
Marketing
Create Content &
Planning
Use AI Tools To
Create Content
Understand Audience
and Create Attractive
Content
Understand buying Habit
& Create Conversational
Content
3
Define Your
Audience
Learn About Your
Audience
Use Market Research Tools & Competitor
Analysis to Build Audience Persona
Understand Your Audience
Buying Habits
Keep this in mind
whenever you create
new Content
4
Analyze
Analyze ROI on each
channel
Gather feedback
Learn from users’
behavior
Refine your
campaigns
5
Test Channels
SEO and Content
Marketing
Paid Advertisement
Social Media Organic
& Paid Ads
Email Marketing

Introduction Modules :- Marketing Mix 4Ps
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the
"4 Ps"). The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
In the 1990s, the model of 4 Cs was introduced as a more customer-driven replacement of the 4 Ps. There are two theories based on 4 Cs:
Lauterborn's 4 Cs (consumer, cost, convenience, and communication), and Shimizu's 4 Cs (commodity, cost, channel, and communication).
Promotion refers to marketing communications may comprise elements such as:
advertising, PR, direct marketing and sales promotion. Promotion
A product refers to an item that satisfies the consumer's needs or wants.
Products may be tangible (goods) or intangible (services, ideas or experiences). Product
Price refers to the amount a customer pays for a product.
Price may also refer to the sacrifice consumers are prepared to make to acquire a product (e.g. time or
effort). Price is the only variable that has implications for revenue.
Price
Refers to providing customer access.
Considers providing convenience for consumer. Place
Measure of the
4Ps must be
coordinated

Website Development
In today's digital Era,
Websites play a crucial role in establishing an online
presence for businesses and individuals alike.
It serves as a powerful tool for establishing an online
presence, engaging with customers, and achieving
various goals.
1. Increased Online Visibility
2. 24/7 Availability
3. Improved Credibility and Trust
4. Expanded Market Reach
5. Effective Marketing and Promotion
6. Customer Engagement and Interaction
7. Showcasing Products, Services, or Portfolio
8. Data Collection and Analysis

SEO is the magic you have to work on your website/
blog, in order to make Google very likely to include
your ar
ti
cle as one of the top results whenever
someone searches for that keyword…
“If they can’t
fi
nd it… they can’t buy it”
SEO
Search Engine Optimisation
• What is SEO? | Importance of SEO | How Does SEO Work? |
Competitor Analysis | Black-hat SEO | Increased website traf
fi
c |
Higher search engine rankings | Improved user experience |
Enhanced brand visibility | Better ROI

SEM : Search Engine Marketing
SEM stands for Search Engine Marketing. It is a digital marketing strategy
that involves promoting websites or online businesses through paid
advertising on search engine results pages (SERPs). SEM primarily
focuses on increasing website visibility and driving targeted traf
fi
c by
utilizing paid search advertisements.
SEM is pay-per-click (PPC) advertising, where advertisers bid on speci
fi
c
keywords relevant to their business or target audience. When users search
for those keywords on search engines like Google, Bing, or Yahoo, the ads
appear at the top or bottom of the search results. Advertisers are only
charged when someone clicks on their ad, hence the term pay-per-click.
Performance Max | Search Ads | Display Ads | Shopping Ads |
Youtube Ads | App Ads | Gmail Ads | Local Ads | Smart Ads |
Remarking Concepts

Ad SMM Website
Product
presentation
Email Call Vendor
contact
Invoice
Usage of
goods
Data
sheet
Other
communicatio
n
Service visit Delivery Offer
Price
Packaging
Understand Customer Journey
Understanding the customer journey is crucial for businesses aiming to provide exceptional experiences and drive
customer satisfaction. The customer journey refers to the process that a customer goes through from the initial stage
of awareness to the final stage of making a purchase decision. By comprehending the various stages and touchpoint
within this journey, businesses can tailor their strategies to meet customer needs effectively. Let's Map the key
stages of the customer journey.

Facebook
Primary Audience :
Facebook has users from all
age demographics, making it
one of the most diverse social
channels.
Primary Uses for Business:
• Building a community to
engage users and drive
conversations
• Build brand awareness
• Drive sales and generate
leads through highly-
targeted advertising
+25%
Twitter
Primary Audience:
• Twitter’s largest
demographic is young
adults between the ages of
18-35.
• A fairly opinionated
audience that is open to
sharing their thoughts in
public.
• Listening & Monitoring
• Drive leads and sales
(though currently not as
effective as other social
platforms like Facebook/
Instagram/LinkedIn)
•
+15%
Youtube
Primary Audience:
• Youtube largest
demographic is young
adults between the ages of
18-35.
• A fairly opinionated
audience that is open to
sharing their Knowledge in
public through Videos.
• Listening, viewing &
Monitoring
• Drive leads and sales
( Powerful Platform For
Brand Awareness through
Videos
+41%
Instagram
Primary Audience:
• Younger audience as
compared to all other social
platforms (except Snapchat )
• Mobile-only network
Primary Uses for Business :
through visually appealing
content
• Building a community to
engage users and drive
conversations
• Drive sales and generate
leads through targeted
advertiser
+8%
Pinterest
Primary Audience:
.Predominantly a relatively young
female audience
.Popular place for those looking for
inspiration on fashion, accessories,
wedding, cooking, and do- -yourself
projects.
.Sharing visually appealing content
that links and drives traffic to the
website or blog for more information.
.Build brand awareness through
content/product boards that would be
of interest.
+33%
Social Media

Prepare and
analyze
Define objectives
and target
audience
Choose platforms
and channels
Create content and
create presence
Measure success
Development Social Media Strategy
• Assign and train staff
and team.
• Create guidelines and
manuals.
• Analyze target
audience and
questions of
prospective platforms.
• Set strategic orientation.
• Define target audience.
• Define realistic and
measurable objectives.
• Concentrate on
established social media
platforms.
• Create and share related
content.
• Manage added value for
target audience.
• Respond to comments
and give relevant
feedback.
• Measure target
achievement.
• Adjust strategy and
objectives accordingly.
• Modificate content and
organizational process.
70% of marketers list increasing brand awareness as their number one goal for marketing on social
media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently
used by social media marketing teams.

Project 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Facebook
Instagram
Twitter
SEO
Content marketing
Google Ads
Email marketing
Social Media Ads
Agency Skills Planning Marketing Activity
Audit your Website and
Rank It
Website Audit
Track Your Ranking
Performance and
Optimise them
Ranking Performance
Planning Your Social
Media Calendar
Social Media Planning
Analyse Return on
Investment and Results
ROI Report

E-mail marketing remains one of the most effective and cost-efficient strategies for
businesses to engage with their audience, nurture leads, and drive conversions. With
the advancements in technology, email marketing automation has revolutionized the
way businesses communicate with their subscribers. In this article, we will explore
the benefits and best practices of email marketing automation.
1. Customer Email
2. Promotional Mails
3. Mail Automation 24/7
4. Work Flow of Mail
5. Mail tracker
Email Marketing
Professional
and
Responsive
design
Spam and
Preview
Checking
Deliverability
Best Practices
Contact
Database
Management
Real Time
Comprehensiv
e Reports
Secure
Dedicated
Email
Marketing
Server

Management Data
Web Analytics
Ads Server
Data
Acquisition
Retention
Analysis
Lost Customer
Share
Transfer
Report
Improve
Your
Strategies
Collect Data Transform
Data
Manage Data Implement
Data
Data Analysis Management with
Google Analytics

Collection
Data
Transformation
Data to
Information
Develop Key
Performance
Indicators KPI
Analyze
Data
Create Online
Strategy
Implement
Strategy
Website analytics plays a vital role in helping businesses gain valuable insights into the performance of their websites. By leveraging data and
metrics, businesses can make informed decisions, optimize their online presence, and improve overall user experience. Let's explore the key
benefits of website analytics.
Google Analytics Marketing Activity Web Analytics

A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or
of a particular activity (such as projects, programs, products and other initiatives) in which it engages.
Key Performance Indicators KPI
1
Marketing KPI
2 3 4
Reach
Awareness and hits
Act
Interaction and Leads
Convert
Sales and revenue
Retain
Loyalty and advocacy
Unique visitors
Bounce rate
Revenue per visit
Search queries
Number of leads
Lead conversion %
Target value per visit
Page views registration
Number of sales
Sales conversion %
Sales value
Average purchase value
Active customers %
Customer conversion %
Existion sales value %
Referrals

Sales Funnel
A sales funnel, also known as a purchase funnel or
conversion funnel, is a visual representation of the
customer journey from the initial awareness stage to
making a purchase. It illustrates the steps a potential
customer goes through before converting into a paying
customer. Understanding and optimising the sales
funnel is essential for businesses to effectively drive
conversions and increase sales.

Funnel marketing, also known as the marketing
funnel or sales funnel, is a strategic approach that
businesses use to guide potential customers through
the stages of the customer journey. By
understanding and optimising each stage of the
funnel, businesses can effectively nurture leads,
drive conversions, and maximise revenue.
FUNNEL MARKETING

Digital
Marketing
Strategy
Goals and Objectives
Identify your
customers
Identify your
competitors
Decide the role
SEO and SEM
SMM Social Media
Content marketing
Mobile marketing
Email marketing
Measure
Learn All Secret Digital Marketing Strategy

Resume Building
A professional resume is a crucial tool for presenting your skills,
qualifications, and experience to potential employers. It serves as a
marketing document that highlights your unique strengths and
convinces hiring managers that you are the right candidate for the
job. In this article, we will guide you through the process of building
a professional resume that effectively showcases your abilities and
maximises your chances of landing an interview.
1. Choose the Right Format
2. Contact Information
3. Professional Summary or Objective Statement
4. Skills Section
5. Work Experience
6. Education
7. Additional Sections
8. Projects or Portfolio
9. Volunteer Work or Community Involvement
10.Tailor Your Resume to Each Job Application

Interview Preparation & Placement
“Landing Your Dream Job”
Preparing for a job interview is essential to increase
your chances of success and secure your desired
position. It involves thorough research, self-
assessment, and effective communication strategies.
In this article, we will guide you through the process of
interview preparation and provide tips for successful
placement in your dream job.

Achieve Your
Business Goal
www.ilovemarketing.in
+91-8810360942
info@ilovemarketing.in

Digital Marketing Overview and Fundamentals

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