Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.

1. Connected TV advertising
How First Party Data will be Crucial in the CTV
Space
• CTV (Connected TV) advertising is a type of digital advertising that
targets viewers watching content on streaming devices such as smart
TVs, connected gaming consoles, streaming media players, and other
connected devices. It allows advertisers to target viewers while they
are watching content on their favorite streaming services, such as
Hulu, Netflix, Amazon Prime Video, and more. CTV ads are typically
served as pre-roll or mid-roll video ads, and can be highly targeted to
specific audiences based on demographics, interests, and other data.

2. What is first party data:
• First party data is data that is collected directly from a user. This
data is collected by the company that owns the website or app, or
by a partner of that company, and it includes information such as
demographics, purchase history, and website behaviour. This data
is highly valuable to the company because it is more accurate,
detailed, and up-to-date than other forms of data.
• First party data is data that is collected by an organization directly
from its customers or website users. This type of data is valuable
because it is typically more accurate than third party data and is
specific to the organization. First party data can be used to better
understand customer behavior, target customers with more
relevant ads, and optimize campaigns for maximum ROI. By
utilizing first party data, advertisers can create more personalized,
tailor-made ads that have a higher chance of resonating with their
target audience. This can increase customer loyalty, engagement,
and ultimately, sales.

4. • First party data in CTV advertising can be used to target more
relevant audiences, measure campaign effectiveness, automate ad
buying, and optimize creative.
Advantages of first party data in CTV advertising?
• Increased Accuracy: First party data provides advertisers with a
much higher level of accuracy when targeting their CTV ads. This is
because first party data is collected directly from the consumer,
giving advertisers an understanding of the consumer’s interests,
behaviours, and preferences.
• More Relevant Ads: With first party data, advertisers are able to
create more relevant, personalized ads that are tailored to the
individual consumer. This helps to create a more engaging
experience for the consumer and increase the likelihood of a
successful ad campaign.

6. • Improved Targeting: With first party data, advertisers are able
to better target their CTV ads to the right audience. This helps
to ensure that their ads are being seen by the right people
and maximize their return on investment.
• 4. Improved ROI: Using first party data in CTV advertising
helps to increase the overall return on investment for
advertisers. This is because first party data provides more
accurate targeting, more relevant ads, and better targeting, all
of which lead to increased sales and conversions.