This document discusses chatbots and why businesses should use them. It begins by defining a chatbot as an automated conversation using text, similar to chatting with a robot. It then explains that chatbots can be used on Facebook to provide customer service, deliver content, and acquire customers more efficiently than live agents. Examples are given of financial chatbots answering customer questions and a conference chatbot assisting with scheduling. The document emphasizes that chatbots allow businesses to scale up by automatically responding to many users simultaneously with the right messages. It concludes by encouraging readers to build a chatbot now for marketing automation.

1. WHAT IS A CHATBOT?
AND WHY YOU SHOULD ABSOLUTELY BE USING ONE!

2. WHAT IS A CHATBOT?
Chat from conversation and Bot, short for the
word Robot.
In its simplest form, a chatbot is a conversation
with a robot.
A Facebook Chatbot is an automated
conversation on Facebook.

3. WHAT IS A CHATBOT?
A Facebook Chatbot enables you to:
•Provide Customer Service
•Deliver Content
•Acquire Customers
•Much, Much More

4. WHAT IS A CHATBOT?
Imagine the following…
You call the cable company and immediately hear:
“Press 1 for Sales, Press 2 for Support or Press 0 for the
Operator.”
A Facebook Chatbot performs similar functionality via
Messenger,
but is much, much more powerful.

5. WHAT IS A CHATBOT?
A Chatbot enables you to automate the answers
to questions you receive every day.
But instead of you answering one person at a
time, a Chatbot is able to answer 100s or 1000s
of people at the same time.

6. CHATBOT EXAMPLES
The Original Bank in Brazil created a Chatbot
that enabled patrons to check their balance,
transfer money and make payments.

7. CHATBOT EXAMPLES
Another Chatbot example was a bot used by a
Coach during a 5-day seminar. Every day the
Chatbot sent out the speaker’s agenda to the
participants, reminded them about start times
and facilitated the sale of products at the end of
the conference.

8. WHY YOU NEED A CHATBOT
Chatbots have proven to be extremely useful in
marketing automation, allowing companies to
scale by automatically delivering the right
content to the right person at the right time.

9. READY TO BUILD YOUR CHATBOT?
There’s no better time than NOW to build a
Chatbot for your business. Ready to get started?
Click Here To Learn How To Build
a Chatbot For Your Business