Market Research Report : Sportswear Market in India 2011

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The sportswear market in India is a niche segment of the retail industry and is witnessing significant growth as Indians are increasingly becoming health and fitness conscious. Increasing number of sports events and activities is providing the players an opportunity for growth and expansion. The market is estimated to be worth INR 50 bn in 2010 and is expected to reach INR 120 bn by 2020. Sportswear include apparels, footwear and accessories.

The report provides a brief overview of the sportswear industry including market size, growth, apparel market segmentation & the share of sportswear in it and sportswear related annual imports and exports.

An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, increased spending power, increase in number of sports events, unsaturated market and increasing organized retail space. The key challenges identified include low sports participation rate, competition from unorganized players, poor state of sports infrastructure in the country and imposition of excise duty. The key trends identified include players sponsoring sports events and teams, tie-ups between renowned Indian designers and the players and sportswear brand endorsements by prominent celebrities.

The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major domestic and international players in the market along with their financials.

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Market Research Report : Sportswear Market in India 2011

  1. 1. Sportswear Market – IndiaApril 2011
  2. 2. Executive Summary Sportswear is considered as an niche segment of the retail industry The Indian sportswear market is estimated to be around INR P bn and is expected to grow at a Market CAGR of G% and reach INR Q bn in the next k years Branded sportswear market is dominated by international brands like brand A, brand B, brand C, etc LE Drivers: Challenges: Increased spending power Low sports participation rate Drivers & Challenges MP Increase in number of Sports events Growing health & fitness awareness Competition from unorganized players SA Unsaturated market Increasing organized retail space Players sponsoring major sports teams and events Poor sports infrastructure Imposition of excise duty Trends Tie-ups with renowned Indian designers Players roping in celebrities for brand endorsements Indian sportswear market has most of the major international brands like brand1, brand 2, brand 3, brand 4, brand 5, etcCompetition Indian players include brand 6, brand 7, brand 8 and brand 9 SPORTSWEAR MARKET IN INDIA 2011.PPT 2
  3. 3. •Market Overview•Drivers & Challenges•Trends•Competition•Key Developments SPORTSWEAR MARKET IN INDIA 2011.PPT 3
  4. 4. Sportswear Industry is a growing segment dominated by major international players Market Overview Market Size and Growth • Sportswear is one of the niche sections of the retail INR bn industry and is witnessing steady growth 150 LE • In India, sports is mostly treated as a recreational G% Q activity 100 • Organized sportswear industry is dominated by major international players like brand A, brand B, MP 50 P SA brand C and brand D These players have outsourced a considerable part of their 0 production to Indian manufacturers 20--e 20--e • Sportswear includes sports apparel, footwear and accessories Apparel Market Segmentation Sports shoes account for ~D% of the total sports products market D% Category A • The Union Budget 20-- has made it mandatory for C% branded apparels to collect U% excise duty, a move Category B which will make all branded apparel including Category C sportswear dearer A% Category D B%Source: SPORTSWEAR MARKET IN INDIA 2011.PPT 4
  5. 5. Drivers & Challenges Challenges Drivers Low sports participation rate Growing health & fitness awareness Competition from unorganized players Increased spending power Poor sports infrastructure Increase in number of Sports events Imposition of excise duty Unsaturated market Increasing organized retail space SPORTSWEAR MARKET IN INDIA 2011.PPT 5
  6. 6. Trends – Summary Players sponsoring major sports teams and events Key Trends Players roping in celebrities Tie-ups with renowned for brand endorsements Indian designers SPORTSWEAR MARKET IN INDIA 2011.PPT 6
  7. 7. Product Portfolio Matrix SAMPLE Players Segment 1 Segment 2 Segment 3 Domestic Players Player A Player B Player C Player D Global Players Player E Player F Player G Player H Player I Player J Player K SPORTSWEAR MARKET IN INDIA 2011.PPT 7
  8. 8. Domestic Players (1/3) SAMPLECompany Snapshot: Player 1Corporate Information Financial Performance RevenueHeadquarters Location 1 Revenue Profit INR mn Profit / Loss INR mnFounded 19-- 15,000 8,000 s r q 6,000 10,000 pProducts Product 1 4,000 5,000 2,000Key People Person 1 – Postion 1 0 0 20-- 20-- 20-- 20--Business Highlights• It has 2 subsidiaries, namely – Subsidiary 1 and Subsidiary 2• Player 1 has U plants located in City 1, City 2, City 3, City 4 and City 5• It plans to open about V large shoe stores over the next M years and will spend about INR N bn on the expansion. Plans to open about P to Q new stores each year • The new stores would be more than X ft., with some as large as Y sq. ft. SPORTSWEAR MARKET IN INDIA 2011.PPT 8
  9. 9. Thank you for the attentionSportswear Market - India report is a part of Research on India’s Consumer Goods’ IndustrySeries.For more detailed information or customized research requirements please contact:Gagan Uppal Gaurav KumarPhone: +91 22 4098 7530 Phone: +91 33 4064 6214E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. SPORTSWEAR MARKET IN INDIA 2011.PPT 9

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