Quba Group is focused on becoming the preferred supplier of builders' hardware in India through its portfolio of category leading brands. Its vision is to be the preferred supplier by 2025 by building category leading brands. Its core values center around customer centricity, ownership, innovation, continuous learning, openness, integrity and teamwork. Its strategic focus areas include partner success, product design, category brands, customer management, inspiring workplace and digital transformation.

1. Your Partner for Scale™
Mission 2025
Internal Launch
29th August, 2020

2. 1. Quba Group- Vision, Mission, Values & Strategy
● Vision
● Mission
● Values
● Value Chain & Brand Architecture
● Strategic Focus Areas
● Quba Group House
Your Partner forScale™
3. Partner Journey
● Onboarding
partners
● Partner
management
Inside
2. Introduction
● Who is a partner?
● Defining success for a partner
● Objective of a partner success program
● Foundation Principles: Building an effective
partner success program
● 3 Pillars: Building an effective partner success
program
● Partner Value Proposition
4. PSP Activity List
● Partner Engagement
● Support & Capability Building
● Reward & Recognition

3. Vision, Mission, Positioning &Values
Your Partner forScale™

4. Vision 2025
To be the preferred supplier of builders’ hardware in
India.
Quba Group’s Vision 2025
Your Partner forScale™

5. Mission Statement
To build a portfolio of category leading
brands.
Quba Group’s Mission Statement
Your Partner forScale™

6. To be the preferred supplier of builders’ hardware in India by
building a portfolio of category leading brands.
Vision & Mission Statement (Combined)
Your Partner forScale™

7. Quba Group is a customer centric company known for developing
innovative builders’ hardware that enhances everyday living.
Quba Group’s positioning statement
Your Partner forScale™

8. ● We are highly responsive and provide a reliable and predictable experience to our customers at all
touchpoints - Customer centricity
● Our people take complete accountability and ownership of their work - Ownership
● We have an open door culture and encourage accessibility - Openness
● We work together as a team and not in silos - Team work
● Innovation and design thinking is a key differentiator for us in the market - Innovation
● Our people are continuous learner and share their learnings with the team- Continuous Learning
● We are honest and sincere in all our dealings - Integrity
Quba Group Core Values
Your Partner forScale™

9. Core Values
Customer centricity,
service mindset,
responsiveness, empathy
Ownership, accountability,
discipline, commitment,
reliability, quality
Openness, transparency,
candid, accessibility,
understanding
Team work,
collaboration, unity,
co-creation
Innovation, creativity,
design thinking,
digital-first, agility
Your Partner forScale™
Continuous learning,
curiosity, enthusiasm to
learn
Integrity, ethical conduct,
honesty, sincerity,
conscientiousness

10. To build an inspiring workplace and culture where
● Openness is encouraged;
● Customer centricity, ownership & innovation is
rewarded;
● Integrity, continuous learning and teamwork is a way of
life.
Core Values andWorkplace Mission
Your Partner forScale™

11. Value Chain &Brand Architecture
Your Partner forScale™

12. Value Chain
Your Partner forScale™
Category Brand
Door Hardware Fittings Quba
Kitchen & Furniture Hardware Fittings Symmetry
Glass Hardware Fittings Arteza
Inspiring Bath Fittings Agua
Corporate
Builders’ Hardware Universe
Quba Group

13. Brand Architecture
Quba Group
(Builders’ Hardware Universe)
Agua
(Inspiring Bath Fittings)
Arteza
(Glass Hardware
Fittings)
Symmetry (Kitchen &
Furniture Hardware
Fittings)
Quba
(Door Hardware Fittings)
Your Partner forScale™

14. Strategic Focus Areas
Your Partner forScale™

15. Strategic Focus Areas
6.
Digital
Transformation
Your Partner forScale™
5.
Inspiring
Workplace
4.
Customer
Management
3.
Category
Brands
2.
Product
Design
1.
Partner
Success

16. 1. Partner Success
Ensure partner success as a means to drive sustainable growth of our category
brands.
Strategic Focus Areas
Your Partner forScale™

17. 2. Product Design
Enhance everyday living through intelligent product
design.
Strategic Focus Areas
Your Partner forScale™

18. 3. Category Brands
Offer a complete portfolio of builders’ hardware through our category brands.
Strategic Focus Areas
Your Partner forScale™

19. 4. Customer Management
A digitally-enabled product discovery, ordering and rewards platform for customers in
order to ensure accurate demand forecasting, product availability at dealer stores
and high customer loyalty.
Strategic Focus Areas
Your Partner forScale™

20. 5. Inspiring Workplace
An inspiring workplace and culture where every action and behaviour is aligned to our
core values.
Strategic Focus Areas
Your Partner forScale™

21. 6. Digital Transformation
Transform the business model, making it digital first and customer centric to help
customers achieve business outcomes
Strategic Focus Areas
Your Partner forScale™

22. Performance
Metrics
Corporate
Strategy
SYMMETR
Y
QUBA
Door
Hardware
Fittings
Kitchen &
Furniture
Hardware Fittings
Glass
Hardware
Fittings
Inspiring
Bath Fittings
₹800 cr in Revenue by 2028
Core Business Emerging
Opportunities
Value
Chain
CAGR: 33%, GP: 38%, EBITDA: 15%, ROCE: 30%, CF Ratio: 1, D/E: 0.3
Brand Positioning: Quba Group is a customer centric company known for developing innovative builders’ hardware that
enhances everyday living.
Long Term
Goal
ARTEZ
A
AGUA
Strategy Framework™
Adapted for QubaGroup
Culture Core Values: Customer centricity, Innovation, Ownership, Continuous learning, Openness, Integrity, Team work
Guiding Pillars
Vision & Mission Statement: To be the preferred supplier of builders’ hardware in India by building a portfolio of category leading brands.
Partner
Success Category Brands
Product
Design
Customer
Management
Inspiring
Workplace
Digital
Transformation
Strategic
Focus Areas

23. Your Partner for Scale™
Thank You
BOD Gurgaon
Level 18, Building 5A, DLF Cyber City, Gurgaon - 122002
BOD Mumbai
Modi House, Dalia Industrial Estate, Andheri West, Mumbai
400053
www.bod.consulting
Your Partner for Scale™