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Mohammed Rabeet Ahsan
             C-13/II Safari Boulevard, Block # 15 Gulistan-e-Jauhar • (+92) 333 396 53 57, 315 396 53 57 • rabeet.ahsan@khi.iba.edu.pk


PERSONAL STATEMENT
A highly motivated, passionate, independent, achievement driven and expressive individual, who’s determined to utilize his potential in
achieving and learning along the course of a performance driven, eventful career in an organization that rewards merit and work ethics.

SCHOLASTICS

         Qualification                        Year                          Institution
         BBA(HONS)                            2011                          Institute of Business Administration (IBA), Karachi
         Intermediate                         2007                          Degree College Stadium Road, Karachi
         O’Levels (Edexcel, London)           2005                          Beacon Light Academy, Karachi

PROFESSIONAL EXPERIENCE

7 months as Project Resource at Unilever Pakistan Ltd.                                                 July 2011 to Jan 2012
        • Worked under Brand Manager Walls In-home in conceptualizing and designing Innovative Sales Incentives.
        • Formulated, directed and coordinated marketing activities supporting "Project Tundra", working with Sales
        • Operations and Walls OOH managers.
        • Utilized sales forecasting and strategic planning to ensure 120% profitability from Sales Incentive drive.
        • Worked closely with Marketing Manager in organizing and executing Cornetto YOUthink - Consumer Panel.
3 weeks Work Project at TNS-Aftab Associates                                                                  October 2010
        • Directed fieldwork under Research Manager for Hewlett Packard’s Distributor Experience Survey
6 weeks Internship at Dalda Foods Pvt Ltd.                                                                    Summers 2010
        • Conducted a Retail Audit and Market Survey in the Karachi region to assess general distribution health.
        • Worked under Brand Manager and Assistant Brand manger Dalda in planning Sales audit strategies.
        • Analyzed distributor perception of Dalda SKUs with Assistant Sales and Operations manager.
6 weeks Internship at TDI Direct Insurance Pvt Ltd.                                                           Summers 2010
        • Worked with Underwriting and Portfolio Managers in researching and designing innovative insurance products.
        • Liaised with marketing team from Ogilvy & Mather in media planning for "TDI auto direct" campaign.
        • Was closely involved with the Group Marketing manager in conceiving a Brand Personality for TDI for use
            in ATL & BTL activities.
        • Cross-functional team lead for Process improvement for Recovery Database handling lost accounts.
4 weeks Internship at Pfizer Global Ltd.                                                                      Summers 2009
        • Worked with the FFE manager in designing and constituting a DSR evaluation toolkit.
        • Arranged a Sales Force Training Workshop working with the AM Training and development.
        • Analyzed and streamlined DSR records by cross checking and updating their job-performance profiles.
MAJORS/ Important Courses

    •    Brands Management, Advertising, Consumer Behavior, Sales Management, Methods of Business Research

MAJOR TERM REPORTS & PROJECTS

    •    Sales Force Structure implementation at Castrol Pakistan (Fall 2011)
    •    Psychological Profiling of Whistle blowers for KESC’s Anti Theft Campaign (Spring 2010).
    •    Managing Organizational Politics for the Airline Industry [Labor Unions – PALPA PIA] (Spring 2009).

SKILLS & EXTRA CURRICULARS

    •    Event Coordinator – IBA Farewell Dinner 2009-10, Chief Event Organizer – IBA Welcome Dinner 2009-10.
    •    Strong networking skills, Smart worker, strong work ethic, value integrity, initiative and responsibility
    •    Freelance writer, Body Contact Arts (Keysi) and amateur astronomy enthusiast.
    •    Adept at MS Office, SPSS and EVIEWS statistical suites.

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Mohammed Rabeet Ahsan (Iba Marketing & Sales)

  • 1. Mohammed Rabeet Ahsan C-13/II Safari Boulevard, Block # 15 Gulistan-e-Jauhar • (+92) 333 396 53 57, 315 396 53 57 • rabeet.ahsan@khi.iba.edu.pk PERSONAL STATEMENT A highly motivated, passionate, independent, achievement driven and expressive individual, who’s determined to utilize his potential in achieving and learning along the course of a performance driven, eventful career in an organization that rewards merit and work ethics. SCHOLASTICS Qualification Year Institution BBA(HONS) 2011 Institute of Business Administration (IBA), Karachi Intermediate 2007 Degree College Stadium Road, Karachi O’Levels (Edexcel, London) 2005 Beacon Light Academy, Karachi PROFESSIONAL EXPERIENCE 7 months as Project Resource at Unilever Pakistan Ltd. July 2011 to Jan 2012 • Worked under Brand Manager Walls In-home in conceptualizing and designing Innovative Sales Incentives. • Formulated, directed and coordinated marketing activities supporting "Project Tundra", working with Sales • Operations and Walls OOH managers. • Utilized sales forecasting and strategic planning to ensure 120% profitability from Sales Incentive drive. • Worked closely with Marketing Manager in organizing and executing Cornetto YOUthink - Consumer Panel. 3 weeks Work Project at TNS-Aftab Associates October 2010 • Directed fieldwork under Research Manager for Hewlett Packard’s Distributor Experience Survey 6 weeks Internship at Dalda Foods Pvt Ltd. Summers 2010 • Conducted a Retail Audit and Market Survey in the Karachi region to assess general distribution health. • Worked under Brand Manager and Assistant Brand manger Dalda in planning Sales audit strategies. • Analyzed distributor perception of Dalda SKUs with Assistant Sales and Operations manager. 6 weeks Internship at TDI Direct Insurance Pvt Ltd. Summers 2010 • Worked with Underwriting and Portfolio Managers in researching and designing innovative insurance products. • Liaised with marketing team from Ogilvy & Mather in media planning for "TDI auto direct" campaign. • Was closely involved with the Group Marketing manager in conceiving a Brand Personality for TDI for use in ATL & BTL activities. • Cross-functional team lead for Process improvement for Recovery Database handling lost accounts. 4 weeks Internship at Pfizer Global Ltd. Summers 2009 • Worked with the FFE manager in designing and constituting a DSR evaluation toolkit. • Arranged a Sales Force Training Workshop working with the AM Training and development. • Analyzed and streamlined DSR records by cross checking and updating their job-performance profiles. MAJORS/ Important Courses • Brands Management, Advertising, Consumer Behavior, Sales Management, Methods of Business Research MAJOR TERM REPORTS & PROJECTS • Sales Force Structure implementation at Castrol Pakistan (Fall 2011) • Psychological Profiling of Whistle blowers for KESC’s Anti Theft Campaign (Spring 2010). • Managing Organizational Politics for the Airline Industry [Labor Unions – PALPA PIA] (Spring 2009). SKILLS & EXTRA CURRICULARS • Event Coordinator – IBA Farewell Dinner 2009-10, Chief Event Organizer – IBA Welcome Dinner 2009-10. • Strong networking skills, Smart worker, strong work ethic, value integrity, initiative and responsibility • Freelance writer, Body Contact Arts (Keysi) and amateur astronomy enthusiast. • Adept at MS Office, SPSS and EVIEWS statistical suites.