I have developed this proposal when I was working in Ashalata

1. Retail: Touch of reality https://ashalatango.wordpress.com/
SubmittedBy:
Project Title:
Ngo RegistrationNo:
Location:
ImplementerAgency:
Account Name:
Duration:
Costing:
Contents
Introduction:............................................................................................................................ 2
Objective..................................................................................................................................5
Beneficiaries............................................................................................................................. 5
Project Area:............................................................................................................................ 5
Project Durations:..................................................................................................................... 5
Back Ground............................................................................................................................. 5
Feasibility Study........................................................................................................................ 6
Methodology ............................................................................................................................ 6
Cost Analysis............................................................................................................................ 7
Proposed Outcome.................................................................................................................... 8
Benefits....................................................................................................................................8
Conclusion ............................................................................................................................... 9
Date:
Aa/bb/cc

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95, Mahatma GandhiRoad,Kolkata –700007, West Bengal,India.
Introduction:
he meaningof retail isto ‘breakbulk’.Itisthe part of businessdistributionchannel. The
retailerplayskeyrole tomake a bridge betweenManufacturerandConsumer.
If we go backto the historyof Indianretailing,we willobservethatinancienttime,weeklymarketor
village fairswere the firstretailingefforts.AfterthatKirana stores,momand popstoresetc were
incited. ThengraduallyGovernmentsupportedretail shopslike khadi,cooperativesetcwere
developed.Recently, ShoppingMalls,foreignBrandsetcnew conceptsof retailing have been
dominatingIndianand internationalmarket.
Growth of the retail marketisverysmooth.For that reasonmanyunorganisedretailssectorshave
transformedintoorganisedretailsectors.
Indian Retail – Buoyedby high GDP growth
T

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95, Mahatma GandhiRoad,Kolkata –700007, West Bengal,India.
Huge Economical Growth
0.15 0.19 0.45 0.6 0.64 0.7 0.8 0.8 0.97
85%
81%
55%
40%
36%
30%
20% 20%
3%
0%
20%
40%
60%
80%
100%
US Taiwan Malaysia Thailand Brazil Indonesia Poland China India
Modern Channel
Traditional Channel

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95, Mahatma GandhiRoad,Kolkata –700007, West Bengal,India.
Unorganisedand OrganisedRetail
So it is very essential for Indian sub-continent to work in retail sector. On the other hand, now it is
new area and it is now developing sector in India. Day by day, it will create new demand and one day
, it will turn to India’s No 1 Industry.
Ashalata is a reputed ngo, situated in west Bengal. It has been working prominently on rural and
urban development, Environmental issues, Educational arena,Health sector,Cultural enhancement of
society over two decades. We have been doing sate government and central government project to
strengthen the social cluster. Not only we have been working on the Government projects as well as
we have been effectively doing the industry’s projects. Also we have quality team which can solve
any kind of problems. Thus we think that we can work as the controlling agency in UGS-Granted
project for the betterment of the society.
Advisory Council
Name Designation
PRASHANTA KUMARGHOSH Ex DGM – Bharat Heavy Electricals Limited
(Central PSU)
Dr. H. KOLEY Cardiologist
Prof. MONINDRA NATH ROY Ex. HoD & Professor of Commerce –
Maharaja Monindra Chandra College & Ex
Chairman – WBCSC
Dr. BINOY KRISHNA CHOUDHURY Professor & Head – Energy Management Dept,
Indian Institute of Social Welfare & Business
Management ( IISWBM), Kolkata ; Secretary –
Energy Club, Kolkata
Dr. P. TARAFDAR Professor – Jadavpur University, consultant
Homeopathic Surgeon
Dr. SWARUP BHOWMIK Medical Practitioner (Medicine)]
Mr. RAJENDRA SINGH MEHTA Business in COAL and Agro- Products
Mr. PRAVAS MUKHERJEE Ex Director – Indian Statistical Institute (ISI),
Kolkata
Mr. BIBHAS SAMANTA Engineer (ECE)
Prof. SANKAR DHAR Professor – University of Calcutta
342
373
408
445
486
530
800
12 18 26 39 59
87
200
0
100
200
300
400
500
600
700
800
900
2007 2008 2009 2010 2011 2012 2017
US$Billion Current Size & Future Projections for Indian Retail Market
Total Retail
Organized Retail

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95, Mahatma GandhiRoad,Kolkata –700007, West Bengal,India.
Advisory Council
Name Designation
Dr. SUBHOJIT ROY Professor (Food Technology) – GNIT
Mr. SISIR MAZUMDAR Professor (Electrical) – GNIT
Objective
1. Generating empowerment to Children, women and youth
2. Giving education to Youth, Children and women
3. Decreasing the problems of un-empowerment.
4. Changing the working atmosphere
5. It will make the new bonding as well as good environment for the poor students to achieve
their dream.
6. Industry will get fresh ,educated worker whom will deliver good work-output
7. Increase the literacy rate
Beneficiaries
A. Youth ,children and women will be Benefited by this Programme
B. If school and Collage going students will attend this training, they should get good job
C. Industries will not face problems to recruit quality people.
D. It will increase more skilful person whom will support the Industry
E. Entrepreneurs will get new directions
Project Area:
Urban and Rural areas of Bengal, Terrorist effected region, Below Poverty level areas etc
Project Durations:
Projects are divided into two courses .One course is for beginners and another course is for advanced
learning. For beginners, duration of the course is 3 months and for advanced course, it will take 9
months.
Back Ground
60%
4%
6%
5%
8%
3%
3%
11%
Retail Sectors
Food & Grocery
Apperal
Mobile and Telecome
Food service
Jewellery
Consumer Electronics
Pharmacy
Others

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95, Mahatma GandhiRoad,Kolkata –700007, West Bengal,India.
This is the approx nature of the Indian retail market. Now, the retail market is growing faster than
other markets. I have drawn the graph where you will understand the growth of the market.
Everywhere you can find the sig of modern retailing process. So it has huge requirements of quality
workers in India. Therefore,we have been trying to train the people who are living urban and rural
areas of West Bengal. After completing our training we assure that we will place our maximum
students to concern industries. It will give extra-profit to the industry as well as it will solve the
unemployment problems in our working areas in West Bengal.
Feasibility Study
The retail is the very much important in modern India. For this reason, desperately we want to teach
the urban & rural area’s students. Not only we will teach them, but also we will place the successful
candidate in the industry. It will create the job as well as it will help the concern industries to get more
profit. On the other hand, we plan to teach soft skills and spoken English to the students for their
future. It will help them to work under any kind of environment in the industry. Also the retail sector
has been changed the Indian market. Near future, retail industry will be the major industry in India.
Therefore, to survive, it will need more skilled worker. Thu, our 10years vocational training and
placement in retail, should get success. In our training process,we will try to take help from industry
to make our retail lab, by arranging instruments and other non-technical things from corresponding
industry.
Methodology
Organised retailing is the new trend in Modern India. Recently, it has been growing tremendously. So,
for that reason, the industry requires skilled worker. In the training procedure, our aim is to skilled the
unemployed people.
We plan that the duration of the course is 6 months. Again, we have divided this training into two
parts. First three month, we will teach them about retailing .Then they have to go to industry as a
trainee
0
100
200
300
400
500
600
2012 2010 2008 2006 2004 2002 2000 1999
Size of compound annual growth rate($Bn)
Size of compound
annual growth
rate($Bn)

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95, Mahatma GandhiRoad,Kolkata –700007, West Bengal,India.
Cost Analysis
Sr.
No
Item Description Expected
Expense/Month(Rupees)
Expected Expense/Year (Rupees)
1 Rent Costing Rs. 5000 Rs. 60000
2
Initial purchase of related items &
furnishing (Once, in the beginning
of the setup)
Rs.650000 (Once only)
3 Electricity bill and Telephone bill Rs. 10000 Rs. 120000
4
3 members of staff/trainers and
one Head/principal’salaries
(Rs.10000/member
10000*3=30000
and Head Rs.20000)
Total =50,000
(10 000*3*12=360000 for Members
and Head Rs. 2,40,000)
Total = 600000
5
Office boy
Rs. 8 000 Rs. 96000
6
Sweeper
Rs. 4000 Rs. 48000
7 Placement Cost/students(we can
assume the 60 students)
Rs. 5 000*60 = 300000, (We
have to go for placement of
our students 2times
in a year.)
Rs. 600000
8 Other utilities Rs. 3 000 Rs. 36000

8. Total yearly cost to run the computer centre is approximately
Rs. 22,00000
 Procedures
Note: This is the general procedure flowchart to understand our process.
Proposed Outcome
1. Computer Training will generate employment in software,hardware,KPO,BPO,ITes etc.
2. The Computer skilled youth will do quality and creative in computer related jobs, with in date line.
3. It will change the socio-economical structure of the society..
4. It will help the women empowerment process.
5. .It will solve the pollution related problems
6. It will help the industry to recruit right people for right job at proper salary which will increase the
profit.
7. It will help India to digitalise.
Benefits
 Local people, industry, society are the main beneficiaries of this vocational training.
 Environment friendly process, so it will reduce the e-waste. Thus environment is benefitted.

9. Conclusion
Modern era is being controlled by the technology. Humans have invented digital system which can
help them to reach the destination. But one of the adverse effects of industrialisation is Pollution. Due
to electronic scraps,e-waste has created more pollution. Simultaneously, huge amount of people don’t
have skill to work in digitalised system. Again, if any one doesn’t know how to use the technology, it
is impossible for him or her to survive in the modern civilisation. On other hand, to fight against the
poverty, it is the society’s due to teach them how to cross the poverty level. According to our plan, not
only we have been training the people, but also we have placed them or helped them if they want to
go for business. We are confident they we will open the new window.