Utilizing the Power of Job-Search Branded Letters
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Job-seekers can be more successful when using branded, targeted letters in the job-search. Learn about how to write high-impact cover letters and (post-interview) thank-you letters.
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Utilizing the Power of Job-Search Branded Letters
- 1. Job-Search Branded Letters The Power of Branded Letters Dr. Randall Hansen
- 2. Job-Search Branded Letters Presentation Overview: • Why branded letters • Types of job-search letters • Cover letter details • Thank-you letter details • Key tips to remember
- 3. Job-Search Branded Letters Why Branded Letters: • Power of branding • Knowing your brand • Incorporating brand into letters • My brand? Empowering Polymath
- 4. Job-Search Branded Letters Types of Job-Search Letters: • Cover letters • Thank-you letters
- 5. Job-Search Branded Letters Cover Letters: • Invited letters • Direct marketing letters • Networking letters
- 6. Job-Search Branded Letters Cover Letter Format: • No more than 3-5 paragraphs • Concise, targeted • Keep to one page; shorter for email • Customized to each job, employer
- 7. Job-Search Branded Letters Cover Letter Format: First Paragraph: • State why you are writing • Pitch your brand • Highlight 2-3 attributes that showcase your fit with job • If referred, name drop
- 8. Job-Search Branded Letters Cover Letter Format: Second Paragraph: • Highlight (in detail) one key selling point mentioned in first paragraph • Tie accomplishment to job requirement
- 9. Job-Search Branded Letters Cover Letter Format: Third Paragraph: • Highlight (in detail) one key selling point mentioned in first paragraph • Tie accomplishment to job requirement
- 10. Job-Search Branded Letters Cover Letter Format: Fourth (Optional) Paragraph: • Highlight (in detail) one key selling point mentioned in first paragraph • Tie accomplishment to job requirement
- 11. Job-Search Branded Letters Cover Letter Format: Fifth (Final) Paragraph: • Thank for considering application • Request interview • State plan for follow-up
- 12. Job-Search Branded Letters Thank-You Letter Format: • Just do it! • Email vs. hand-written • Authenticity • Customized to each interview, each interviewer • Highlight fit, key selling points
- 13. Job-Search Branded Letters Thank-You Letter Format: • Opening paragraph reminds interviewer and offers thanks • Second (and third) paragraph focuses on key highlights/selling points/fit • Final paragraph summarizes and thanks again, additional information offer.
- 14. Job-Search Branded Letters Key Letter Tips: • Consistent branding • Triple check/proofread (especially names, titles, companies) • Always customize • Do NOT rehash resume
- 15. Job-Search Branded Letters Key Letter Tips: • Show how you can contribute • Quantify whenever possible • Demonstrate knowledge of employer • Use employer’s keywords/phrases as your own
- 16. Job-Search Branded Letters Key Letter Tips: • Be confident: I am rather than I feel or I think • Focus on what you can do for employer (rather than how great it would be for you to work for them)
- 17. Job-Search Branded Letters Key Letter Tips: • Cover letter goal: get your resume read • Thank-you letter goal: separate your candidacy from the others