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1. E-mailing campaign: the art of invitation in events
Today, in the event industry, each organizer tries to stand out by proposing innovative and trendy
programs to give a unique experience to the participants. However, for success to be a reality, the
broadcast of the event must be targeted and effective so that the number of guests is substantial. This is
why e-mailing campaigns are becoming more and more detailed, because they constitute a real
opportunity in the organization of events.
Emails in our daily lives
Currently, the use of e-mail has appeared to be essential. In a professional or personal setting, e-mails
allow you to exchange content at different times and in different places. Indeed, previously considered
as a storage tool for contacts, photos or videos, messaging is now used as an electronic document
management.
Even with the permanent growth of social networks, the tool remains very used. In fact, nearly 215
billion emails are sent every minute around the world, and nearly 40 emails are received each day per
user. The fact that everyone is connected to their Smartphone increases the impact of emails because
25% of them are open within one hour of sending.
Despite a constant connection to technology, consumers are generally overwhelmed and often consider
e-mails as cumbersome. In parallel, they want to be constantly notified when an event takes place,
which is in contradiction with the vision that they have emails.
Thus, in order to meet the various expectations of consumers, it is important to provide, during an e-
mailing campaign, a "save the date" several months in advance in order to provide, upstream, the
essential information such as: time, place or date.
Generally, your e-mailing campaign should not be launched on Monday morning because the mailboxes
are full. As a result, customers pay less attention to content. Tuesday and Thursday seem to be more
favorable to receiving messages but it also depends on the offer you put forward.

2. Heal the bottom of his e-mailing campaigns
Today, 35% of individuals put between 2 and 10 seconds to read the received mails. This is why it is
necessary to capture the attention of the recipients. By working precisely the title of the subject of your
email. The goal is to give him the necessary information without forcing him to scroll all the content.
Do not hesitate to present the assets of the event quickly as important guests or popular animations to
attract the eye of the customer.
When sending an invitation, three elements must be specified: the date, place and time of the event.
Each individual must be able to know instantly and precisely the nature of the event. He must want to
read the mail in full. The challenge is to arouse the curiosity of the participant without having to open
the email. How? With powerful words that will make him want.
After having treated the subject of the email, links can be inserted to a registration form or to the
homepage of the organization of the event.
Sending
In a professional context, it is important to look after your mailing list. This is so that the message is sent
to the right person and is not lost in the company inbox. Indeed, the impact will be greater if the
customer's address is not a contact address. Especially for people with important jobs!
At the level of writing the mail, an introduction describing all the modalities of the event allows to
structure, from the outset, the various information presented.
Then, the key points of the event must be developed in order to convince the most possible participants
and show them the benefits they have if they attend this event.

3. Moreover, to address directly to the addressee by his first name makes it possible to avoid being
considered a SPAM. You can read our article on spam here . You can customize the mail so that the
person feels privileged by receiving this message, especially in an e-mailing campaign.
It is important to use a simple vocabulary so that the meaning of the message is clear and precise. It
must not give the impression of hiding something behind. Thus, a response from represented by a "call
to action" may be present. Thus the user can perform one or more actions sought by the advertiser. For
example "click here" or "enter the contest".
All these terms are also present at the launch of the "save the date" to attract the attention of the
participant from the beginning.
Capture the attention with the visual
The visual quality of your message is important because it will attract the customer's eye. She is the one
who will make her want to participate in the event or not.
It is therefore necessary to organize the information in order of importance. It is interesting to highlight
those that are most important through animations or specific colors. However, you must pay close
attention to the dimensions of the invitation so that the information is displayed correctly.
Customizing the e-mail allows the participant to feel privileged by receiving an invitation that
corresponds to their needs. And not as a person on an anonymous mailing list. It will therefore create
multiple versions depending on the different targets or the expectations of prospects.
For example, special importance should be given to the link to the registration of the event. This is to
encourage participants to register. The easier access to the registration page, the more favorable the
guests will be to come to the event.

4. To know how to revive effectively
After launching the e-mailing campaign, it is important to prelaunch the recipients. Indeed, thanks to the
raises, those who answered positively will be able to remember the date a week before. Why a
reminder? Because the invitation is usually sent one month before the day.
In parallel, for those who have not sent any response, the sending frequency will be higher. Depending
on the date of sending the first email, it will be necessary to make reminders every one or two weeks.
Do not forget to make personalized messages according to the chosen target.
These stimulus messages can also be used to present the program of the event in more detail. This in
order not to reveal the many stimulus intentions. Prelaunch remains a relevant way to succeed an
event.
Finally, it is important to thank the participants after the event ended, because they would be likely to
participate again. You can read more about post-event e-mailing campaigns in this article.
During an e-mailing campaign, the contents must be attractive and adapted to the expectations of the
participants. Thus, they will take the time to read the message and register for the event.