Questionnaire PPT. Please like and comment, whether the content is upto mark or not, area of imporvement

1. QUESTIONNAIRE DESIGN
SUBMITTED BY – RAKSHANDA DHANDA
ROLL NO. - 09

2. BETTER INFORMATION
USUALLY LEADS TO BETTER
DECISIONS

3. CONTENT
• Meaning of Questionnaire
• Framework of Questionnaire Design
• Steps in Questionnaire Design
• Question Construction
• Questionnaire Design through Google
forums

4. Questionnaire “ a document that
contains a set of questions , the
answers to which are to be provided
personally by the respondents “.

6. Steps in Questionnaire
Design
Data Need Determination
Preparation of Dummy tables
Determination of the Respondents level
Data gathering method Decision
Instrument Drafting
Evaluation of the Draft Instrument
Pre-testing
Specification of Procedures /instruction
Designing the format

7. Data Need Determination
 Determined by a deep analysis of the
research objectives
 What data are required to answer the
research questions and to test the
hypothesis ?
 What questions should be put to the
respondents to elicit these data?

8. Preparation of Dummy tables
:
 To display the data to be gathered
 Used for describing the possible
distribution or relationship related to
the problem
 Help to identify gaps and duplications
in the instrument and enable the
designer to make appropriate
additions , corrections and deletions .

9. Determination of the
respondents level :
 Who are our respondents ?
 Are they persons with specialized
knowledge relating to the problem
under study?
 Or they lay people?
 What is their level of knowledge and
understanding?

10. Data gathering method
decision:
 Choose the method of collection of
data to be used:
 Personal delivery
a. Sent by mail
b. Sent via newspaper
c. Sent via registered post
d. Attaching questionnaire to product

11. Instrument drafting :
 Broad outline of the instrument may be
drafted – listing the various broad
categories of data
For example – outline of a questionnaire
for a survey of consumer behaviour
towards color television may consist
a. Identification data
b. Brand awareness
c. Brand choice
d. Purchase decision

12. e. Brand loyalty
f. Post-purchase behaviour
g. Personal information
 Sequence of grouping must be
decided
 The questions to be asked under each
group must be listed .

13. Evaluation of draft instrument :
Researcher examine each questions in
draft and evaluation is done on the
following grounds :
 The relevance of each question to the
research objectives
 The appropriateness of the type of
question
 The clarity and unambiguity of the
question
 The practicability of the question
 The validity of the question

14. Pre – testing :
 Pilot study (pilot survey) for testing the
questionnaire
 Its replica and rehearsal of the main
survey.
 Usually being conducted by experts,
brings to the light the weaknesses(if
any) of the questionnaire .

15. Specification of Instruction :
 In case mail survey – instruction
related to mode of answering should
be specified at the top of the first page
.
 Cover letter should be carefully
drafted
 Should be carefully and clearly laid out
using bold types and capitals to
emphasize particular words and
instructions.

16. Designing the format :
 Should be suited to the needs of the
research
 Instrument should be divided into
different sections relating to the
different aspects of the problem.

17. Question Construction :
Questionnaire is useful for collecting
various types of information :
Factual
information
• Age
• Marital status
• Education
• Religion
• Income
• occupation
Psychological
information
• Attitudes
• Opinions
• beliefs
• expectation
Behavioural
information
• Social
participation

18. Question relevance and content :
 Any question to be included in the
instrument should pass certain tests :
a. Is it relevant to the research
objectives?
b. Can it yield significant information for
answering an investigative question?
If a question passes the relevance test,
we should then consider its coverage
.

19. Question Wording :
 Shared vocabulary
 Exactness
 Simplicity
 Neutrality
 Avoid unwarranted assumptions
 Avoid embarrassing questions

20. Response form or types of
question :
 Open-ended questions
 Dichotomous questions
 Multiple choice questions
 Declarative questions
 Avoid ambiguous questions
 Avoid long and negative questions
 Avoid leading and loaded questions

21. Question order or sequence:
 Overall sequence
 Intra sequence
a. Funnel sequence
b. Inverted funnel sequence

22.  Questionnaire design on study of
university student satisfaction level
 In this I want to study how much are
the students satisfied with their
university for the same the
questionnaire is prepared and sent to
respondents

23. Steps to create a questionnaire
using Google forms

24. 2 . Next slide that appears

25. 3 when we click on the blank
page next page in front of us

26. Give title to the questionnaire

27. Than assign questions

29. Similarly I have added 10
questions

30. Type of data type

31. Sending to respondents

32. Analyzing the data collected

33. References :
 Sachdeva J.K. , Business Research
Methodology
 Krishnaswami O.R. ,Methodology of
Research in Social Sciences
 Kothari C.R , Research Methodology
 https://www.scribd.com/presentation/2
0732344/Questionnaire-Design