1. CONNIE SIM SIEW YUNG (PGP110021) GHIVITHA d/o KALIMUTHU (PGP 110004) PRASHENA NAIR d/o PREBAKARRAN (PGP110011)

3. WHAT ARE SURVEYS ? WRITING GOOD SURVEYS DESIGNING YOUR OWN DESCRIPTIVE RESEARCH

6. CHARACTERISTICS OF INTERVIEWS

7. CHARACTERISTICS OF INTERVIEWS (cont)

10. QUESTIONNAIRES

15. (c) Likert Scale Adapted from: http://en.wikipedia.org/wiki/Likert_scale

18. Adapted from: http://www.mineful.com/online_surveys/new_product_survey.html

19. EXAMPLES OF SURVEYS ( Advertisement) Evaluation) Adapted from: http://www.mineful.com/online_surveys/advertisment_evaluation_survey.html

21. Graduate Student Survey Adapted from: http://www.mineful.com/online_surveys/graduate_student.html

22. Job Evaluation Survey Adapted from: http://www.mineful.com/online_surveys/job_evaluation_questionnaire.html

23. Online Questionnaire Examples Adapted from: http://evensenwebs.com/prototypes.html

27. NUM THINGS TO AVOID IN WRITING GOOD SURVEY ITEMS 01 Overly long items 02 Unclear or ambiguous items 03 Negative items 04 Incomplete items 05 Overlapping choices in items 06 Items across two pages 07 Double-barreled items 08 Loaded word items 09 Absolute word items 10 Leading items 11 Prestige items 12 Embarrassing items 13 Biased items 14 Items at the wrong level of language 15 Items that respondents are incompetent to answer

28. 16 Assuming that everyone has an answer to all items 17 Making respondents answer items that don’t apply 18 Irrelevant items 19 Writing superfluous information into items

29. VIDEO PRESENTATION Adapted from: http://www.youtube.com/watch?v=SsZySkZ8bRo&feature=related