Connected Platforms at Defrag 2008

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What is the impact of could computing, social software and semantic web in terms of the economcs of business?

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Connected Platforms at Defrag 2008

  1. CONNECTED PLATFORMS FOR CONNECTED APPLICATIONS Ian Davis <ian.davis@talis.com> Chief Technology Officer, Talis
  2. <ul><ul><li>The Semantic Web </li></ul></ul><ul><ul><li>as a blue ocean </li></ul></ul><ul><ul><li>opportunity </li></ul></ul>Cloud computing, social software and the semantic web are seeding fundamental changes to the boundaries of the modern firm
  3. <ul><li>In the pre-industrial era, most </li></ul><ul><li>goods were produced by </li></ul><ul><li>individuals or small groups </li></ul><ul><li>working together </li></ul>
  4. <ul><ul><li>Trading to a large market required a very large company capable of vertically integrating all its functions </li></ul></ul>
  5.  
  6. http://flickr.com/photos/ccgd/57454788 <ul><ul><li>Transaction costs fell as </li></ul></ul><ul><ul><li>infrastructure began to </li></ul></ul><ul><ul><li>connect people </li></ul></ul>
  7. <ul><ul><li>Larger markets allowed specialism </li></ul></ul><ul><ul><li>“ The division of labour is </li></ul></ul><ul><ul><li>limited by the extent </li></ul></ul><ul><li>of the market ” </li></ul><ul><li>Adam Smith </li></ul>
  8.  
  9. <ul><ul><li>Air travel, </li></ul></ul><ul><ul><li>communications satellites </li></ul></ul><ul><ul><li>and containerisation </li></ul></ul><ul><ul><li>connected the world </li></ul></ul>http://flickr.com/photos/photohome_uk/1494590209
  10. <ul><ul><li>As transaction costs plummet hugely horizontal </li></ul></ul><ul><ul><li>firms like </li></ul></ul><ul><ul><li>Li and Fung </li></ul></ul><ul><ul><li>could flourish </li></ul></ul><ul><ul><li>2 billion items produced annually </li></ul></ul><ul><ul><li>8300 suppliers in 40 countries </li></ul></ul><ul><ul><li>coordinating 2 million workers </li></ul></ul><ul><ul><li>employing 8000 </li></ul></ul><ul><ul><li>$7.5m revenue per employee </li></ul></ul>
  11.  
  12. The Internet's huge connectivity and ubiquity has put more people in economic contact with one another than ever before. http://flickr.com/photos/szulat/474827440
  13.  
  14. flickr.com/photos/cipherswarm/2414578959/ Cloud computing holds the promise of allowing businesses to scale costs with revenue.
  15. flickr.com/photos/jurvetson/2234378275/ Social networks are enabling businesses to reach millions with almost zero friction.
  16. <ul><ul><li>The Semantic Web </li></ul></ul><ul><ul><li>radically changes the </li></ul></ul><ul><ul><li>economics of sharing and combining information </li></ul></ul>
  17.  
  18. Implication is that companies become smaller and more specialised, focussing on creative talent, not heavy engineeing
  19. www.flickr.com/photos/28481088@N00/399609106 Companies become loosely coupled. Small, efficient, very creative and highly networked
  20. shared innovation TM www.talis.com/platform

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