suzuki showroom visit

3. Way Of Life!
Romanized name Suzuki Kabushiki-Kaisha
Type Public (K.K.)
Traded as TYO: 7269
Industry Automotive
Founded
1909; 107 years ago (as Suzuki
Loom Works)
Founder Michio Suzuki
Headquarters Hamamatsu, Shizuoka, Japan
Area served Worldwide
Key people Osamu Suzuki, (Chairman &
CEO)

4. HISTORY....
 In 1909, Michio Suzuki (1887–1982)
founded the Suzuki Loom Works in
the small seacoast village of
Hamamatsu, Japan. Business
boomed as Suzuki built weaving
looms for Japan's giant silk
industry. In 1929, Michio Suzuki
invented a new type of weaving
machine, which was exported
overseas.

5. INDUSTRY: AYTOMOTIVE
HEADQUATERS: HARYANA,INDIA
KEY PEOPLE: SANTOSHI UCHIDA-MANAGING
DIRECTOR
PRODUCTS: MOTORCYCLES,SCOOTERS,SPORT BIKES
PARENT: SUZUKI
SLOGAN: WAY OF LIFE!
WEBSITE: WWW.SMIL.COM

6. INTRODUCTION....
 SUZUKI MOTORCYCLE INDIA,PRIVATE
LIMITED(SMIL) is the wholly owned
Indian subsidiary of SUZUKI , Japan.
 The company has set up a manufacturing
facility at Gurgaon , Haryana having the
annual capacity of 5,40,000 units.

7. DELERSHIP NAME:CLASSIC SUZUKI
 SS
ADDRESS:

9. INTRODUCTION
 TOP CORPORATION-E ROAD
 DEALER FOR SUZUKI.TOP CORPORATION
INCLUDES AROUND 650 EMPLOYEES AND IT
STARTED IN THE YEAR 2008
 IS ONE AMOUNG THE
DEALERSHIP WHICH COMES UNDER TOP
CORPORATION.
 STARTED IN THE YEAR 2002,AND PRASENTLY IT
HAS GOT 45 EMPLOYEES.

11. IMPORTANT TWO WHEELER
UNDER DIFFERENT SEGMENT
ECONOMY
SEGMENT
• LET’S
• ACCESS
PREMIUM
SEGMENT
• HAYATE EP
SUPER
PREMIUM
SEGMENT
• GIXXER

12. PRICESTRUCTURE
 PRICE STRUCTURE CONSISTS OF ALL THOSE PRICE RELATED ASPECTS
SUCH AS CATAGORISATION OF TOTAL PRICE OF A VEHICAL INTOEX
SHOWROOM PRICE,INSURANCE,ON ROAD ect.
 SUZUKI MOTOR CYCLE AVERAGE PRICE WILL BE AROUND 90,000
RUPEES.
 IT’S MINIMUM PRICED VEHICAL COMES AROUND 50,000 TO
65,000,THIS INCLUDES LETS,ACCESS AND HAHYATE.
 IT’S MAXIMUM PRICED VEHICLE COMES ABOVE 10,00,000,THIS
INCLUDES GS1000 AND OTHER RACING MOTORS.

14. FINANCE SETTELMENTS
5.ADVANCE,FULL SETTLEMENTS 6.DELIVERY
ENTERING INTO TRANSACTION
3.REGISTRATION 4.DOCUMENT COLLECTION
COMMON PROCEDURE
1.CUSTOMER ENQUIRY 2.KNOWING CUSTOMER INTREST

15. PROMOTIONAL ACTIVITIES
 FROM PART OF COMPANY
 CORPORATE ADVERTISEMENTS IN MASS MEDIAS LIKE NEWS
PAPER,TELEVISION ect
 USING FILM STARS AND SPROT PERSONALITY FOR ADVERTISEMENT TO
ATRACT CUSTOMERS ,FOR EXAMPLE SALMAN KHAN FOR
GIXXER

16. Common methods used in promotion
 NWESPAPER
MAGAZINS
TELEVISION
MAILING
WEB
ADVERTISE

17.  FROM PART OF DEALERSHIP
 DEALERS IN SUZUKI CONDUCTS ROAD SHOWS,FINANCE MELAS,LOAN
MELAS,EXCHANGE MELAS ect.
 FOR ATRACTING YOUNG PEOPLE LIKE COLLEGE STUDENTS THEY GO FOR
COLLEGE FREE RAID SHOW IN WELL KNOWN COLLEGES.
 DEALERSHIP ALSO CONDUCTS FREE CHECK UP CAMPAINGNS TO INCREASE
THERE GOODWILL.

18. SERVICE PROMOTIONAL ACTIVITIES
Showroom opening time 8:00 am and Cosing
time 8:oo pm,between this 12 hours they are
providing service to customer.
They also conducts many service promotional
activities like water wash,smoke emistion
cheking,spare parts servicing etc..
They aslo have got their official web customer
enquiry site,in that customer can get doubts
clarified.