Exploring use cases for transcription, coaching, etc in Sales using Conversation Understanding

1. How can AI impact Sales Calls?
Drive Conversions with real time
insights and assistance
Automate note-taking & summaries
Track intents, pain-points & objections
Gather insights for Sales coaching
Use Org/Product level insights for
leadership desisions
Curious? Swipe to learn more
Conversation
Intelligence
for Sales Calls

2. Transcription
Speech-to-text is the starting point for
analysing conversations. With
transcripts of a Sales Meeting, there’s
no need for note taking and the
recordings become searchable.
Also, the transcripts can become
starting point for further analysis to
extract specific insights from the
conversation.
Next: Conversation Summaries

3. 3. Tracking Intents
Intents in Sales Conversation can
indicate customer pain points and
their key parameters for purchase
decision. For eg; “we’re looking to
reduce cloud costs” or “we’re looking
to speed up fulfillment”, etc.
They can help identify customer
personas, handling objections and in
crafting specific sales strategies.
Next Win/Loss Insights

4. 2. Summarization
Call summaries can be shared across
the team to build shared context of the
customer or prospect.
Summaries can also be used to
automate CRM notes for each
customer meeting.
Next: Tracking Intents

5. 4. Win/Loss Insights
Dashboards with aggregate Insights
from diferent sales conversations at
the organisation or product levels can
help with better understanding of
effectiveness of the sales process and
areas for improvement.
The leadership can make decisions on
things like what promotion is working,
what competitor products has the
customer considered, or what intent
drives most purchasing decisions etc.
Next: Sales Coaching

6. 5. Real time Coaching
Conversation Insights from each
individual Sales Representative can
help identify areas of strength and
improvement.
Insights like Emotional Intelligence,
Empathy, Speaker ratios, Pace of
speech etc. could be great inputs for a
personalised sales coaching program.