The document introduces a set of franchise management tools that can help grow a franchise brand. It describes collaboration tools like a shared library for exchanging information, a news hub to keep franchisees updated, and group chat for virtual discussions. It also outlines tools for online learning management, marketing and sales automation including lead generation and email campaigns, and tools to track sales pipelines and facilitate e-signing. The overall goal of the tools is to help standardize processes, exchange information, provide training, and automate marketing to help franchise brands expand in a consistent manner across locations.
1. Grow Your Franchise Brand With
Franchise Management Tools
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2. Introduction
• FOR ANY FRANCHISE BUSINESS, A BRAND DOES NOT
ONLY FOCUS ON REACHING OUT TO THE
CUSTOMERS. BUT, IT CALLS FOR A DEFINITE SYSTEM
THAT FLOWS THROUGH THE FRANCHISE UNITS TO
THE EMPLOYEES. AND THEN, TO THE CUSTOMERS.
IN OTHER WORDS, IT IS FLOWING FROM THE
SUPERSTRUCTURE TO THE BASE. IN THIS REGARD,
FRANCHISES REQUIRE SOME TOOLS AND
APPLICATIONS.
• HERE COMES A COMPLETE SET OF FRANCHISE
MANAGEMENT TOOLS TO ESTABLISH AND GROW
YOUR BRAND IN VARIOUS MARKET DEMOGRAPHICS.
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3. Collaboration Tools
Whenever you want to reach out to the supervisors of your base, you
have to book a flight ticket to the franchisee locations. It is time
consuming and costly.
If you don’t, brand consistency remains in a vacuum.
The set of franchise management tools wishes to eliminate such a
vacuum. And ensure your brand structure and processes throughout the
franchise.
By offering collaboration. There are tools for collaborating your
franchise units on one platform.
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4. 1) Shared Library
Exchanging information is essential to growing a brand.
When different franchisee looks after different market
demographics, sharing ideas and practices stands requisite. They
need information from time to time to establish the brand position.
The shared library facilitates it. As organized into private and public
folders, the library holds critical information for the franchisees.
Thus, they can work specifically and collectively.
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5. 2) News Hub
Market trends are seasonal and constantly changing. Your franchise
units have to be up-to-date on par with them.
They have to learn about the market and the competitors to frame
new strategies.
For this purpose, the News Hub takes the stage. It provides relevant
news regarding the market.
You can see what is going on within the industry.
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6. Communication holds the string of all franchise activities to a place.
Hence, that has to be relative.
The group chat tool offers meeting rooms for virtual discussions.
Being the franchisor, you can moderate the topic of conversation
anytime. A productive organizational community on the way to form!
3) Group Chat
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7. Online learning management system
Your brand community urges you to have appropriate training. Not that the urge
comes naturally! It requires culmination all the time. Certainly, you have to engage
your employees in the training process to channelize your brand processes
systematically. With standardized knowledge!
The franchise management tools accommodate flexible training by offering an
online learning management system. In this system, you can take up the role of the
trainer, creating and sharing training materials. On the other side, your employees
can advocate themselves in terms of their schedule.
With gamification techniques of points and badges or by rolling out healthy quiz
competitions, the LMS ensures standardized knowledge across the franchise.
The franchise management tools also stimulate branding by encouraging the
efforts of training. Your employees invest more efforts now to get the certificate on
completion.
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8. Marketing & sales crm
With the growing market demand and intense competition, a
set of franchise management tools come into action. They
automate several tasks and bring you closer to signing a
deal.
The marketing and sales CRM helps you to automate
campaigns, that too with creativity and uniqueness.
Attracting is undoubtedly the first step of branding! Unless
and until your customers get stuck to your campaign
materials, there is no possibility of its sales.
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9. 1)Online Reputation
Management
Now, what marks a bonus to your campaign is the online
reputation management tool. You can see who is
watching for your service and monitor reviews.
Meanwhile, the tool will process a report regarding your
brand’s current position.
For this reason, you can improvise your branding
respectively.
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10. 2) Automatically fetch leads and put
them to automated follow-up
We all know that time and tide wait for none. While you are
searching for a lead on a social media platform, another
looks for your service on a different platform.
What if you can fetch them all automatically? One step
stands complete! Then, you can go ahead nurturing your
leads.
The application will push your leads to automated follow-
up.
Even within a tight schedule, your prospects are not left
unattended. Now, they feel engaging
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11. 3) Email Marketing
Well, your competitors are also in the very process
of nurturing the leads. What is new about your
engagement strategy? It is none other than email
marketing.
With automated drip campaigns and email
newsletters, your campaign materials take a unique
shape.
Besides, the top-of-mind awareness curated in the
content can show the difference!
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12. 4) Track the Sales pipeline
When your leads are concerned, several questions are
likely to pop up in your mind. Are they engaging with your
brand? Or, are they not interested?
You can see a lead positioning itself on the stage of
qualifying. And another giving validation.
Out of many, there are a few stating not interested. So, you
think of improving certain aspects of marketing.
By this time, you come across a lead that is ready to sign.
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13. 5) Instant signatures
It is the time of conversion! Your leads are ready for
signature and want to close the deal.
Make it a sale instantly with e-signing. It is much faster and
does not require any hectic manual paperwork.
After the signatures are raised, the document immediately
moves to QuickBooks.
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14. 6) The custom table storing the
customer reports
By chance, if you ever need to trace back sold items
or customer invoices, you can look them up in the
custom table. All customer reports go directly to
this place.
The set of franchise management tools act as a
storage repository! All information, interactions,
and changes are present in a central location. The
location of the superstructure!
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https://meetbrandwide.com
15. Summing up!
Your systematic branding is complete now. Your
franchise units are able to retain the bottom line. You
have set a benchmark in the local and global markets.
Your customers are happy with the brand. And so are
you!
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16. Thank you !
Emailus at :info@meetbrandwide.com
Or call us at :(510) 413-9000/ 1-800-763-3766
https://meetbrandwide.com