Companies are often in danger of falling in love with their technology. "Oh our algorithm is fantastic..." and "We're using the latest machines..." etc. Technology is really fantastic and commendable but always remember to translate THAT into a simple consumer benefit. The benefit of your algorithm for example could be, a better search result, or food suited to their taste or the items that they generally look for. Similarly your latest machine could deliver a better finish or makes your product lighter. Most consumers may not even know what an algorithm is or care how costly your machine is. But they do quickly recognize and prefer brands that makes things cheaper, faster, more personalized for them. It's not about you, it's about them :)

2. Companies are often in danger of falling in love with their
technology. "Oh our algorithm is fantastic..." and "We're
using the latest machines..." etc.
Technology is really fantastic and commendable but always
remember to translate THAT into a simple consumer
benefit. The benefit of your algorithm for example could
be, a better search result, or food suited to their taste
or the items that they generally look for. Similarly your
latest machine could deliver a better finish or makes your
product lighter.
Most consumers may not even know what an algorithm is
or care how costly your machine is. But they do quickly
recognize and prefer brands that makes things cheaper,
faster, more personalized for them.
It's not about you, it's about them :)