3. PROFITABLITY
RATIOS
• NET PROFIT
• PRICE EARNING
RATIO
• OPRATING PROFIT
MARGIN
LIQUDITY
RATIO
• CURRENT RATIO
• QUICK RATIO
• CURRENT CASH
DEBT COVER
RATIO
ACITIVY RATIO
• INVENTORY
TURNOVER RATIO
• RECEIVABLES
TURNOVER RATIO
• ACCONTS
PAYABLE
TURNOVER RATIO
SOLVANCY
RATIO
• DEBT TO EQUITY
RATIO
• CURRENT ASSETS
TO EQUITY RATIO
• CAPITAL GEARING
RATIO
4. CLASSIFICATION OF RATIOS BY
STATEMENT
BALANCE
SHEET
PROFIT&LOSS
ACCOUNT
MIXED
STATEMENT
1 CURRENT
RATIO
2 LIQUD RATIO
1 GROSS
PROFIT RATIO
2 OPRATING
RATIO
1 STOCK
TURNOVER
RATIO
2 DEBTORS
TURNOVER
RATIO
5. LIMITATION OF RATIO ANALYSIS
RATIOS ARE BASED ON HISTORICAL (OLD) DATA:OLD FINANCIAL REPORT ARE
USED AND THERE IS NO GUARANTEE THAT PAST RESULT WILL BE CORRESPOND
TO FUTUR RESULTS, e.g. RATIOS FOR 2015WILL BE BASED ON 2014 FIGURES
USE OF HISTORICAL COST ACCOUNTING:HOW RELEVANT IS THE INFORMATION
IN THE REPORTS WHEN IT IS BASED ON HISTORICALCOST DATA ? DEFINITION
ON ASSET VALUES OVER TIME IS NOT CONSIDERED.
CHANGES IN ACCOUNTING METHODS (COMPARABILITY):TO MAKE
INFORMATION MORE RELEVENT, MANAGEMENT MAY CHANGE ACCOUTING
METHODS OVER TIME
6. THE LIMITATIONS OF RATIO ANALYSIS
PICKING AN INDUSTRY BENCHMARK CAN SOMTIME BE DIFFICULT
PUBLISHED PEER-GROUP OR INDUSTRY AVERAGES ARE NOT ALWAYS
REPRESENTATIVE OF THE FIRM BEING ANALYZED
AN INDUSTRY AVERAGE IN NOT NECESSARILY DESIRABLE TARGET OR NORM
ACCUNTING PRACTICES DIFFER WIDELY AMONG FIRMS
MANY FIRM EXPERIENCE SEASONAL CHANGES IN THEIR OPERATIONS
7. FORECASTING: IT HELPS IN BUSINESS PLANNING, FORECASTING AND FUTURE
PLANNIG
LOCATING THE WEAK SPOTS: RATIO ARE OF GREAT ASSISTANCE IN LOCATION
THE WEEK SPOTS IN THE BUSFIRMINESS EVEN THOUGH THE OVERALL
PERFORMANCE MAY BE QUIT GOOD.
INTER-FIRM AND INTRA-FIRM COMPARISON: A FIRM WOULD LIKE TO COMPAR ITS
PERFORMANCE WITH THAT OF OTHER FIRMS AND OF INDUSTRY IN
GENERAL(INTER-FORM, COMPARISON)AND THE PERFORMED OF DIFFERENT
UNITS BELONGING TO THE SAME FIRM (INTRA-FIRM COMPARITION).
8. ADVANTAGES OF RATIO ANALYSIS
IT SIMPLIFIES FINANCIAL STATEMENT
IT HELPS IN COMPARING COMPANIES OF DIFFERENT SIZE WITH EACH OTHER
IT HELPS IN TREND ANALYSIS WHICH INVIOLVS COMPARING A SINGLE
COMPANY OVER A PERIOD
IT HIGHLIGHTS IMPORTANT INFORMATION IN A SIMPLE TO USE FORM QUICKLY
9. FINANCIAL STATEMENT ANALYSIS
TO MAKE INFORMED DECISIONS ABOUT A COMPANY
* HELPFUL IN MANAGEING THE COMPANY
* COMPARITION WITH COMPETITION
* ESTABLISH FINANCIAL HELTH
* USED FOR INVESTEMENT DECISIOS
GENERALLY BASED ON COMPARATIVE FINANCIAL DATA
*FORM ONE YEAR TO THE NEXT
* WITH A COMPETING COMPANY
* WITH THE INDUSTRY AS A WHOLE