Traffic and readership will follow if you focus on creating valuable, high-quality writing in your blog posts. Publishing regularly, such as 10 good posts, will help build an audience over time even if no one reads the posts at first. Blogging can help improve writing and communication skills, expand one's network, and potentially become a source of additional income, though any income generated is unlikely to be substantial. The key is to blog for the joy of writing and sharing ideas rather than worrying about numbers or money.