The document presents information on culture and various related topics. It defines culture and discusses elements of culture including language, customs, values, rituals, and ideal personalities. It also covers sub-cultures and how they are divided based on nationality, religion, gender, and age group. Additionally, the document discusses how culture influences consumer behavior at different stages from pre-purchase research to consumption and disposal.

1. Presentation on Culture
Submitted To:-
Dr. Vinod
Kumar Bishnoi
Submitted By:-
Radha (18) and Manish (14)

2. Learning Objective
Culture
Types of culture
Elements of culture
Sub-Culture
Division of Sub-Culture
Work Culture
Culture and Consumer Behaviour
References

3. Culture
Culture is a set of values,
ideals, artifacts and other
meaningful symbols that help
the individual to
communicate, to interpret
and to evaluate as member of
society.
Culture is everything that is
socially learned and shared by
the members of a society.

4. Haryana T. Attire
Rajasthan T. Attire
Gujarat T. Attire

5. Traditional F. of Haryana Traditional F. of Punjab
Traditional F. of Gujarat

6. Types of Culture
Non- Material
component
Behavioural
culture
Physical
culture
Material
component

7. Elements of Culture
Language
Customs
Values
Rituals
Ideal
Personalit
ies

8. A language is a structured
system of communication.
Languages are the primary
means of communication of
humans, and can be conveyed
through speech, sign, or writing.
-
1.Language
Customs are the rules through
which a consumer behave e.g.
Giving or taking gifts on some
certain occasions are based on
customs
2.Customs

9. Value influence the way a
person is likely to respond in a
specific situation. Rituals are
the system which is going on,
e.g. giving card and gifts on
birthday, red roses on
Valentine’s Day.
Value and Rituals
Bollywood stars and sports
star and other famous persons
act as ideal personalities for
the individual.
Ideal Personalities

10. Sub –Culture is defined as a distinct cultural group
that exists as an identifiable segment within a
larger, more complex society.
Ex. Nationality, social class, Religion
Sub -Culture

11. Nationality
Religion
Gender
Age- Group

12. Nationality
Anglo Indians:-A person of mixed English and Indian decent.
Parsees:-The Parsis member of a group of followers in India of the Iranian
prophet Zoroaster . They are descended from Persian Zoroastrians who
emigrated to India to avoid religious persecution by Muslims.
Mughal:-The Mughal emperors were the supreme heads of state of
the Mughal Empire on the Indian subcontinent, mainly corresponding to the
modern countries of India.
Pathans:-Pathans came fromAfganistan as a vendor and businessmem. They had
living in community different area in India.

13. Religion is a set of organized beliefs, practices, and
systems that most often relate to the belief and
worship of a controlling force, such as a personal
god or another supernatural being.
Religion
Muslim R.
Hindu R.
Buddhist R.
Christan R.

14. Gender refers to the characteristics of women, men, girls and boys that are
socially constructed. This includes norms, behaviours and roles associated with
being a woman, man, girl or boy, as well as relationships with each other. As a
social construct, gender varies from society to society and can change over time.
Gender
An age group is the people in a place or organization who
were born during a particular period of time.
Age- Group
Pre-Teens Age
Teenagers Age
G.
Adults G.
Baby boomer
G.
Young old Older Age G.

15. Work Culture :-
Work culture is a collection of attitudes, beliefs and
behaviors that make up the regular atmosphere in a
work environment. Healthy workplace cultures align
employee behaviors and company policies with the
overall goals of the company, while also considering the
well-being of individuals.

16. Culture And Consumer Behaviour
Effect on Pre-Purchase Procedure:-
Culture view differently what is needed to enjoy a good standard
of living and how they search for informations. Different
consumers have different cultures depend upon what is needed to
enjoy a good standard of living.
Effect on Purchase Decisions :-
During purchase processes, cultures has very much influence on
the bargaining price expected by both seller and buyer. In India,
there is a price of negotiation even in medical service . But in
others countries , it is predetermined.

17. Effect on Consumption :- It is the culture that
influence consumer how to use or consume products.
Consumer expectation about the product function vary
between culture .
Effect of Disinvestment:- How individual dispose of
products
Reselling products after use
Giving them to others for use
Recycling them

18. References
Google
YouTube
Help From Friends
Base Book