Goodr is a food waste recovery startup founded in 2017 by Jasmine Crowe that uses an app to connect businesses with excess food to local food banks and families in need. It has since expanded to 7 cities, saved over 2 million pounds of food, and serves over 2000 families weekly. In 2018, Goodr raised $1.25 million in seed funding and partnered with the Atlanta Hawks Foundation to expand operations and impact.

1. by Rachel Westrick
(@rakimwes)

2. Problem & Product
$
Reduce Waste Save Money Give Back

3. Personas
Maya,
Bakery Owner
Layla,
Food Bank Organizer

4. Business Model
SaaS for
corporate
clients

5. Financials
. Goodr Annual Revenue .

6. Growth & Impact
2 million+
pounds of food saved
7 cities
with operations
2000+
families served weekly

7. Leadership
Jasmine Crowe, Goodr Founder and CEO

8. History
2017 2018
2018 2020
Founded by
Jasmine Crowe
Launched app
in Atlanta, GA
Raised a $1.25M
seed funding
round
Partnered with
Atlanta Hawks
Foundation

9. What’s Hot?
● Tracking food waste
● Record tax credits
● Food recovery and delivery

10. Secret Sauce
Blockchain!

11. Competition
Goodr
412 Food
Rescue
Winnow
Food
Cowboy
Track Food
Waste
Connect to
Non-Profits
Record Tax
Credits
Provides
Delivery

12. Prediction
● Success!
● Growth in current
markets
● Delays in expansion
to new markets

13. Questions?
https://www.goodr.co/

14. References
https://www.goodr.co/
https://mergentintellect-com.proxy.lib.umich.edu/index.php/search/companyDetails/80747109
https://www.dnb.com/business-directory/company-profiles.goodr.e8789e95b428c3ccd962535ca9bd1bb4.html
https://www.ted.com/talks/jasmine_crowe_what_we_re_getting_wrong_in_the_fight_to_end_hunger?referrer=playlis
t-how_we_can_feed_the_future#t-3732
https://www.nbcnews.com/news/nbcblk/face-hunger-looks-different-company-fighting-food-waste-adapts-pandemi
c-n1196596
https://www.bizjournals.com/atlanta/news/2020/03/03/goodr-ceo-reminisces-on-convincing-tbs-to-buy-into.html
https://www.businessinsider.com/deliver-meals-to-people-quarantine-why-hunger-needs-national-attention-2020-4?
https://news.microsoft.com/features/do-goodr-jasmine-crowe-uses-technology-to-reduce-other-companies-carbon-f
ootprint/
https://hypepotamus.com/news/goodr-seed-round-city-expansion/
https://insights.eventscouncil.org/Full-Article/nonprofit-organisation-goodr-helps-businesses-eliminate-food-waste
https://www.forbes.com/sites/dominiquefluker/2018/12/13/jasmine-crowe/#764b23b322c9
https://atdc.org/blog/goodr-raising-capital-and-awareness-in-drive-to-reduce-americas-food-waste/
https://hypepotamus.com/news/goodr-lands-pcm-approaches-900-thousand-pounds-collected/
https://www.foodnavigator-usa.com/Article/2018/10/29/Goodr-tackles-food-waste-and-creates-passive-revenue-strea
m-for-companies-donating-food-surplus
https://events.jspargo.com/SWANApalooza19/Custom/Handout/Speaker0_Session6958_5.pdf